{"id":1002,"date":"2010-12-12T03:00:21","date_gmt":"2010-12-12T06:00:21","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1002"},"modified":"2010-12-12T03:03:22","modified_gmt":"2010-12-12T06:03:22","slug":"administracion-automatizada-de-campanas-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/administration-automatisee-des-campagnes-adwords\/","title":{"rendered":"Administration automatis\u00e9e des campagnes AdWords"},"content":{"rendered":"<p>AdWords a r\u00e9cemment lanc\u00e9 une nouvelle option b\u00eata pour automatiser la gestion des campagnes pour certaines agences am\u00e9ricaines et britanniques.<\/p>\n<p>Adwords automatate vous permet de configurer des param\u00e8tres pour d\u00e9terminer les changements dans les ench\u00e8res, le budget et l&#039;\u00e9tat des annonces au niveau de l&#039;annonce, du mot cl\u00e9, du groupe d&#039;annonces et de la campagne.<\/p>\n<p>Par exemple, nous pouvons configurer des param\u00e8tres pour mettre en pause toutes les annonces qui, apr\u00e8s une semaine, obtiennent un taux de conversion inf\u00e9rieur \u00e0 X% et ainsi \u00e9viter d&#039;avoir \u00e0 effectuer des contr\u00f4les de performances manuellement.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-automate.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1003\" title=\"adwords automatiser\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-automate.png\" alt=\"\" width=\"184\" height=\"114\" \/><\/a><\/p>\n<p>Cet outil permet de tester automatiquement les ench\u00e8res, les annonces textuelles et le budget, ce qui permet de gagner beaucoup de temps d&#039;optimisation des campagnes.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-automate-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1004\" title=\"adwords automatise 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-automate-2.png\" alt=\"\" width=\"300\" height=\"197\" \/><\/a><\/p>\n<p>Bien que ce ne soient pas les seuls \u00e9l\u00e9ments d&#039;optimisation des campagnes Adwords, ils nous permettent sans aucun doute un meilleur contr\u00f4le et la possibilit\u00e9 de passer plus de temps \u00e0 optimiser d&#039;autres \u00e9l\u00e9ments de la campagne.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-automate-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1005\" title=\"adwords automatise 3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-automate-3.png\" alt=\"\" width=\"300\" height=\"215\" \/><\/a><\/p>\n<p>J&#039;esp\u00e8re que si les retours des agences am\u00e9ricaines et britanniques sont bons, les agences et les professionnels du reste du monde pourront compter sur cet outil dans un d\u00e9lai tr\u00e8s court.<\/p>\n<p>Il est \u00e0 noter que la possibilit\u00e9 de g\u00e9rer des campagnes de mani\u00e8re automatis\u00e9e en fonction de param\u00e8tres n&#039;est pas nouvelle, puisque de nombreux outils de gestion de compte PPC premium proposent ce type d&#039;options depuis des ann\u00e9es, cependant il est tr\u00e8s agr\u00e9able de voir que cela est d\u00e9sormais accessible. sans payer de suppl\u00e9ment. (Bien que je ne pense pas que ce soit si dr\u00f4le pour les d\u00e9veloppeurs d&#039;outils)<\/p>\n<p>J&#039;ai trouv\u00e9 ces informations sur le blog de l&#039;agence BlueClaw, vous pouvez lire l&#039;article original en cliquant sur le lien suivant:<br \/>\n<a href=\"http:\/\/www.blueclaw.co.uk\/seo-blog\/%E2%80%98new-google-adwords-feature-%E2%80%93-automate-button%E2%80%99\/1596\/\">Bouton d&#039;automatisation AdWords<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Recientemente Adwords lanz\u00f3 una nueva opci\u00f3n a modo de beta para automatizar la administraci\u00f3n de campa\u00f1as para algunas agencias selectas de USA y UK. Adwords automate permite configurar parametros para determinar cambios en los bids, presupuesto y estado de anuncios al nivel de anuncio, palabra clave, grupo de anuncios y campa\u00f1as. Por ejemplo podemos configurar&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[89,14,131],"class_list":["post-1002","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","category-ppc-google-ads","tag-adwords-automate","tag-google-adwords","tag-ppc-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Administraci\u00f3n Automatizada de Campa\u00f1as Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Adwords Automate, nueva opci\u00f3n para Administraci\u00f3n Automatizada de Campa\u00f1as de Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/administration-automatisee-des-campagnes-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Administraci\u00f3n Automatizada de Campa\u00f1as Adwords - 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