{"id":1015,"date":"2010-12-18T14:14:24","date_gmt":"2010-12-18T17:14:24","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1015"},"modified":"2010-12-18T14:14:24","modified_gmt":"2010-12-18T17:14:24","slug":"red-de-display-herramienta-de-orientacion-contextual","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/outil-dorientation-contextuelle-du-reseau-daffichage\/","title":{"rendered":"R\u00e9seau Display: outil de ciblage contextuel"},"content":{"rendered":"<p>Il y a quelques jours j&#039;ai eu l&#039;occasion de tester la b\u00eata d&#039;un autre outil que Google Adwords nous propose avant la fin de cette ann\u00e9e, si vous n&#039;en aviez pas assez avec l&#039;outil de <a href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/administration-automatisee-des-campagnes-adwords\/\">Administration automatis\u00e9e des campagnes<\/a> dans peu de temps, ils pourront \u00e9galement utiliser le <strong>Outil d&#039;orientation contextuelle<\/strong> pour le R\u00e9seau Display.<\/p>\n<p><strong>Qu&#039;est-ce que l&#039;outil d&#039;orientation contextuelle?<\/strong><\/p>\n<p>L&#039;outil de ciblage contextuel pour le R\u00e9seau Display est essentiellement une sorte d&#039;outil de recherche de mots-cl\u00e9s sur le R\u00e9seau Display, tr\u00e8s simple \u00e0 utiliser et qui jusqu&#039;\u00e0 pr\u00e9sent, je suis personnellement satisfait des r\u00e9sultats.<\/p>\n<p><strong>Comment \u00e7a marche?<\/strong><\/p>\n<p>L&#039;op\u00e9ration est tr\u00e8s simple et intuitive donc elle ne pr\u00e9sente pas de difficult\u00e9s dans son utilisation.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/herramienta-orientacion-contextual1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1017\" title=\"outil d&#039;orientation contextuelle\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/herramienta-orientacion-contextual1.jpg\" alt=\"\" width=\"500\" height=\"140\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/herramienta-orientacion-contextual1.jpg 500w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/herramienta-orientacion-contextual1-300x84.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Il suffit de saisir les mots ou expressions cl\u00e9s qui nous int\u00e9ressent, s\u00e9lectionner le pays et la langue sur lesquels nous allons cibler la campagne et cliquer sur \u00abRechercher\u00bb.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/herramienta-orientacion-contextual2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1018\" title=\"outil d&#039;orientation contextuelle2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/herramienta-orientacion-contextual2.jpg\" alt=\"\" width=\"500\" height=\"235\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/herramienta-orientacion-contextual2.jpg 500w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/herramienta-orientacion-contextual2-300x141.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Dans cet exemple, j&#039;ai recherch\u00e9 &quot;H\u00f4tels&quot; et l&#039;outil sugg\u00e8re des groupes d&#039;annonces et des mots cl\u00e9s, ainsi qu&#039;une ench\u00e8re au CPC.<\/p>\n<p>Passons maintenant \u00e0 une autre option int\u00e9ressante de ce nouvel outil, dans le cas du groupe d&#039;annonces &quot;H\u00f4tels 5 \u00e9toiles&quot;, nous voyons qu&#039;il existe de nombreux mots cl\u00e9s qui, de par leur nature, ne doivent pas appartenir au m\u00eame groupe d&#039;annonces car ils font r\u00e9f\u00e9rence \u00e0 des villes diff\u00e9rentes o\u00f9 nous n&#039;offrons peut-\u00eatre pas notre service.<\/p>\n<p>Pour r\u00e9soudre ce probl\u00e8me, nous devons \u00e9liminer les mots cl\u00e9s inutiles en cliquant sur la liste des mots cl\u00e9s du groupe d&#039;annonces pour les supprimer ou les modifier.<\/p>\n<p>Ensuite, il suffit de cliquer sur l&#039;option &quot;D\u00e9velopper&quot; et l&#039;outil cr\u00e9era de nouveaux groupes d&#039;annonces bas\u00e9s sur ces mots cl\u00e9s.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/expandir-grupo-anuncios.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1019  aligncenter\" title=\"d\u00e9velopper le groupe d&#039;annonces\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/expandir-grupo-anuncios.jpg\" alt=\"\" width=\"500\" height=\"144\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/expandir-grupo-anuncios.jpg 500w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/expandir-grupo-anuncios-300x86.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/expandir-grupo-anuncios2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1020  aligncenter\" title=\"d\u00e9velopper le groupe d&#039;annonces2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/expandir-grupo-anuncios2.jpg\" alt=\"\" width=\"500\" height=\"266\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/expandir-grupo-anuncios2.jpg 500w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/expandir-grupo-anuncios2-300x159.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Nous pouvons r\u00e9p\u00e9ter ce processus autant de fois que n\u00e9cessaire, m\u00eame si dans cet exemple j&#039;ai utilis\u00e9 un mot-cl\u00e9 tr\u00e8s g\u00e9n\u00e9rique, nous pouvons utiliser des mots-cl\u00e9s plus sp\u00e9cifiques en termes de localisation ou de d\u00e9tails de produit \/ service pour \u00e9viter d&#039;avoir \u00e0 d\u00e9velopper encore et encore jusqu&#039;\u00e0 ce que nous obtenions le les groupes d&#039;annonces et les mots cl\u00e9s dont nous avons besoin.<\/p>\n<p style=\"text-align: left;\">Une fois que nous avons d\u00e9fini quels sont les groupes d&#039;annonces qui seront vraiment utiles pour la campagne, il suffit de les s\u00e9lectionner et de cliquer sur &quot;Exporter vers Adwords Editor&quot;, cela va cr\u00e9er un fichier Excel que nous pouvons ensuite importer avec l&#039;\u00e9diteur Adwords pour enfin t\u00e9l\u00e9charger \u00e0 notre campagne.<\/p>\n<p style=\"text-align: left;\"><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/exportar-adwords.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1022\" title=\"exporter AdWords\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/exportar-adwords.jpg\" alt=\"\" width=\"500\" height=\"179\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/exportar-adwords.jpg 500w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/exportar-adwords-300x107.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Jusqu&#039;\u00e0 pr\u00e9sent, je peux dire que l&#039;exp\u00e9rience avec cet outil a \u00e9t\u00e9 tr\u00e8s positive pour les campagnes dans lesquelles il est n\u00e9cessaire d&#039;atteindre des volumes de trafic plus \u00e9lev\u00e9s sur le r\u00e9seau d&#039;affichage, car il sugg\u00e8re des mots cl\u00e9s que nous n&#039;utilisons peut-\u00eatre pas et les granularise dans diff\u00e9rents groupes d&#039;annonces pour que nous pouvons cr\u00e9er des annonces tr\u00e8s sp\u00e9cifiques pour chaque ensemble de mots cl\u00e9s sugg\u00e9r\u00e9s.<\/p>\n<p style=\"text-align: left;\"><strong>Et que pensez-vous de l&#039;Outil d&#039;orientation contextuelle?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Il y a quelques jours, j&#039;ai eu l&#039;occasion de tester la version b\u00eata d&#039;un autre outil que Google Adwords nous propose avant la fin de cette ann\u00e9e. utilisez l&#039;outil d&#039;orientation contextuel pour le R\u00e9seau\u00a0Display.\u2026<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,91],"class_list":["post-1015","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-red-de-display"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Red de Display: Herramienta de Orientaci\u00f3n Contextual - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Red de 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