{"id":1029,"date":"2011-01-08T15:18:53","date_gmt":"2011-01-08T18:18:53","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1029"},"modified":"2011-01-08T15:18:53","modified_gmt":"2011-01-08T18:18:53","slug":"video-google-adwords-introduccion-al-quality-score","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/video-google-adwords-introduction-au-score-de-qualite\/","title":{"rendered":"Vid\u00e9o Google Adwords: introduction au niveau de qualit\u00e9"},"content":{"rendered":"<p>Rien de mieux pour commencer l&#039;ann\u00e9e que de r\u00e9gler certains concepts basiques mais cl\u00e9s, alors en tant que premier article de l&#039;ann\u00e9e, je vous laisse une vid\u00e9o tr\u00e8s int\u00e9ressante de Hal Varian, l&#039;\u00e9conomiste en chef de Google.<\/p>\n<p>Cette vid\u00e9o explique le syst\u00e8me d&#039;ench\u00e8res publicitaires et comment le CPC maximum et le niveau de qualit\u00e9 d\u00e9terminent le prix final d&#039;un clic.<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"560\" height=\"340\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/K7l0a2PVhPQ?fs=1&amp;hl=es_ES\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"560\" height=\"340\" src=\"http:\/\/www.youtube.com\/v\/K7l0a2PVhPQ?fs=1&amp;hl=es_ES\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>","protected":false},"excerpt":{"rendered":"<p>Rien de mieux pour commencer l&#039;ann\u00e9e que de r\u00e9gler certains concepts basiques mais cl\u00e9s, alors comme premier article de l&#039;ann\u00e9e je vous laisse une vid\u00e9o tr\u00e8s int\u00e9ressante de Hal Varian, Chief Economist de Google. Cette vid\u00e9o explique le syst\u00e8me d&#039;ench\u00e8res publicitaires et comment le CPC maximum et le niveau de qualit\u00e9 d\u00e9terminent le ...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[92],"class_list":["post-1029","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-video-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video Google Adwords: Introducci\u00f3n al Quality Score  - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Video Google Adwords: Introducci\u00f3n al Quality Score. 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