{"id":103,"date":"2009-11-12T18:29:43","date_gmt":"2009-11-12T21:29:43","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=103"},"modified":"2009-11-12T18:29:43","modified_gmt":"2009-11-12T21:29:43","slug":"email-marketing-8-pasos-para-crear-una-campana-exitosa-1ra-parte","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/email-marketing-8-etapes-pour-creer-une-campagne-reussie-partie-1\/","title":{"rendered":"Marketing par e-mail: 8 \u00e9tapes pour cr\u00e9er une campagne r\u00e9ussie (partie 1)"},"content":{"rendered":"

\"publicit\u00e9le Publicit\u00e9 par e-mail<\/strong> est l'une des tactiques les plus anciennes de Marketing en ligne<\/strong>Cependant, aujourd'hui, elle est toujours aussi efficace qu'hier et s\u00fbrement qu'elle continuera de l'\u00eatre demain.<\/p>\n

Ces campagnes ont tendance \u00e0 \u00eatre tr\u00e8s rentables car la bo\u00eete de r\u00e9ception est l'un des endroits avec lesquels l'internaute moyen a le plus de contacts et le co\u00fbt du publipostage de masse est tr\u00e8s faible.<\/p>\n

Dans cette s\u00e9rie en deux parties, nous analyserons bri\u00e8vement les 8 \u00e9tapes \u00e0 suivre pour cr\u00e9er une campagne de marketing par e-mail, puis dans les prochains articles, j'approfondirai chaque \u00e9tape.<\/p>\n

1- Planification strat\u00e9gique:<\/strong> La premi\u00e8re partie de tout campagne publicitaire<\/strong> Gr\u00e2ce aux e-mails, il devrait s'agir de planifier les buts et objectifs \u00e0 atteindre.<\/p>\n

Ce que nous devons nous demander, c'est \u00abpourquoi voulons-nous envoyer ces e-mails?\u00bb Cela peut sembler une question idiote, mais le reste des \u00e9tapes d\u00e9pend de la r\u00e9ponse \u00e0 cette question.<\/p>\n

Les e-mails promotionnels ont g\u00e9n\u00e9ralement des objectifs \u00e0 court terme tels que faire visiter notre page \u00e0 l'utilisateur, t\u00e9l\u00e9charger ou acheter un produit ou un service.<\/p>\n

2- D\u00e9finissez la liste:<\/strong> La deuxi\u00e8me \u00e9tape consiste \u00e0 savoir \u00e0 qui nous allons envoyer cet e-mail, encore une fois, cela semble \u00eatre une \u00e9tape idiote, mais c'est vraiment tr\u00e8s important si nous allons envoyer cet e-mail particulier \u00e0 l'ensemble de notre liste de diffusion ou uniquement \u00e0 des personnes dans un certain d\u00e9lai. tranche d'\u00e2ge en particulier.<\/p>\n

Il est \u00e9galement tr\u00e8s important de d\u00e9finir si nous allons envoyer cette campagne \u00e0 notre liste existante ou s'il serait pr\u00e9f\u00e9rable de cr\u00e9er une nouvelle liste \u00e0 travers une campagne pr\u00e9c\u00e9dente sur les r\u00e9seaux sociaux ou avec PPC.<\/p>\n

Quelque chose de tr\u00e8s important \u00e0 retenir lorsque nous cr\u00e9ons une liste de diffusion est que l'utilisateur devait nous donner explicitement la permission de l'ajouter \u00e0 la liste, le marketing par courrier \u00e9lectronique n'a rien \u00e0 voir avec le spam.<\/p>\n

Notre base de donn\u00e9es ne doit contenir que l'e-mail de chaque abonn\u00e9, mais disposer de donn\u00e9es suppl\u00e9mentaires est tr\u00e8s utile pour filtrer \u00e0 qui chaque e-mail est adress\u00e9 ou pour envoyer des e-mails diff\u00e9rents en fonction de chaque tranche d'\u00e2ge et de chaque int\u00e9r\u00eat.<\/p>\n

Certaines donn\u00e9es suppl\u00e9mentaires tr\u00e8s utiles dans une base de donn\u00e9es sont: Nom, \u00e2ge, sexe, ville, pays.<\/p>\n

3- Ex\u00e9cution cr\u00e9ative:<\/strong> C'est ici que nous d\u00e9finissons si l'e-mail \u00e0 envoyer ne sera que du texte ou s'il devra inclure des images, tout menu avec des options suppl\u00e9mentaires, etc.<\/p>\n

C'est aussi dans cette \u00e9tape que nous cr\u00e9ons le contenu de l'email, il est tr\u00e8s important de conna\u00eetre notre public et de savoir \u00e0 quel type de message il r\u00e9pond le mieux, \u00e0 quel format, quel style d'\u00e9criture et quel type d'action nous devons utiliser. pour avoir la meilleure r\u00e9ponse possible.<\/p>\n

Les seuls \u00e0 bien conna\u00eetre nos abonn\u00e9s sont nous et nous devons y parvenir \u00e0 travers des tests, des tests et une analyse des r\u00e9sultats obtenus apr\u00e8s chaque envoi.<\/p>\n

4- Personnalisez le message:<\/strong> S'il y a quelque chose dont nous devrions vraiment tirer parti avec le marketing par e-mail par rapport \u00e0 d'autres moyens de publicit\u00e9 en ligne et hors ligne, c'est la possibilit\u00e9 de personnaliser notre message \u00e0 grande \u00e9chelle.<\/p>\n

D'o\u00f9 aussi l'importance d'avoir notre base de donn\u00e9es segment\u00e9e, afin que nous puissions personnaliser davantage notre message et offrir \u00e0 chaque abonn\u00e9 uniquement ce qui l'int\u00e9resse ou pourrait l'int\u00e9resser, en \u00e9vitant d'avoir \u00e0 perdre du temps avec des services ou des produits qui ne l'int\u00e9ressent pas.<\/p>\n

C'est l\u00e0 que la premi\u00e8re partie des 8 \u00e9tapes pour cr\u00e9er un campagne de marketing par e-mail r\u00e9ussie<\/strong>, demain je publierai la deuxi\u00e8me partie.<\/p>","protected":false},"excerpt":{"rendered":"

Le marketing par e-mail est l'une des tactiques de marketing en ligne les plus anciennes, mais aujourd'hui, il est toujours aussi efficace qu'hier et s\u00fbrement qu'il continuera de l'\u00eatre demain. Ces campagnes ont tendance \u00e0 \u00eatre tr\u00e8s rentables car la bo\u00eete de r\u00e9ception est l'un des endroits avec lesquels ...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,1],"tags":[132,10],"class_list":["post-103","post","type-post","status-publish","format-standard","hentry","category-email-marketing","category-marketing-digital","tag-email-marketing","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"\nEmail Marketing: 8 pasos para crear una campa\u00f1a exitosa (1ra parte) - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Email Marketing: 8 Pasos para crear una campa\u00f1a publicitaria exitosa con emails.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/email-marketing-8-etapes-pour-creer-une-campagne-reussie-partie-1\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing: 8 pasos para crear una campa\u00f1a exitosa (1ra parte) - 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