{"id":1040,"date":"2011-01-15T22:02:26","date_gmt":"2011-01-16T01:02:26","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1040"},"modified":"2011-01-15T22:03:06","modified_gmt":"2011-01-16T01:03:06","slug":"como-se-posicionan-los-anuncios-en-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/comment-les-annonces-sont-elles-positionnees-dans-adwords\/","title":{"rendered":"Comment les annonces sont-elles positionn\u00e9es dans AdWords?"},"content":{"rendered":"

Une question tr\u00e8s fr\u00e9quente parmi ceux qui commencent avec Adwords est de savoir quels sont les param\u00e8tres par lesquels les positions des annonces sont d\u00e9cid\u00e9es sur les pages de r\u00e9sultats du r\u00e9seau de recherche, dans cet article<\/p>\n

Classement de l'annonce et niveau de qualit\u00e9<\/strong><\/p>\n

Le classement de l'annonce est le score qui d\u00e9termine la position d'une annonce chaque fois qu'une annonce se qualifie pour \u00eatre diffus\u00e9e dans les r\u00e9sultats de recherche, l'annonce avec le classement d'annonce le plus \u00e9lev\u00e9 est celle qui obtient la meilleure position.<\/p>\n

Ce score est calcul\u00e9 en multipliant le CPC maximum par le niveau de qualit\u00e9. (Cela peut vous aider \u00e0 Examen Google Adwords Professional<\/a> \ud83d\ude09)<\/p>\n

\"\"<\/a><\/p>\n

Dans l'exemple, l'annonce 2 est celle qui prend la premi\u00e8re position pour plus qu'elle paie moins par clic que l'annonce 1.<\/p>\n

En revanche, m\u00eame si l'annonce 3 est celle qui est pr\u00eate \u00e0 payer le plus pour chaque clic, elle prend la derni\u00e8re position en raison de son faible niveau de qualit\u00e9.<\/p>\n

Parfois, une annonce avec un faible niveau de qualit\u00e9 peut m\u00eame \u00eatre p\u00e9nalis\u00e9e et ne pas \u00eatre diffus\u00e9e du tout, pour que cela se produise, il doit g\u00e9n\u00e9ralement y avoir de s\u00e9rieux probl\u00e8mes de pertinence entre les mots cl\u00e9s, le contenu des annonces et la page de destination.<\/p>\n

Il s'agissait d'une tr\u00e8s br\u00e8ve explication de la mani\u00e8re dont le syst\u00e8me Adwords d\u00e9cide de la position des annonces dans les SERPs.Dans les prochains articles, je d\u00e9velopperai les informations sur les facteurs qui influencent le co\u00fbt par clic et les techniques sp\u00e9cifiques pour am\u00e9liorer le niveau de qualit\u00e9.<\/p>","protected":false},"excerpt":{"rendered":"

Une question tr\u00e8s fr\u00e9quente parmi ceux qui commencent avec Adwords est de savoir quels sont les param\u00e8tres par lesquels les positions des annonces sont d\u00e9cid\u00e9es sur les pages de r\u00e9sultats du r\u00e9seau de recherche, dans cet article Ad Rank et Quality Score Ad Rank est le score qui d\u00e9cide la position d'une annonce...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,10,81],"class_list":["post-1040","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-marketing-online","tag-quality-score"],"aioseo_notices":[],"yoast_head":"\nC\u00f3mo se Posicionan los Anuncios en Adwords? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: C\u00f3mo se Posicionan los Anuncios en la Red de B\u00fasqueda?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/comment-les-annonces-sont-elles-positionnees-dans-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo se Posicionan los Anuncios en Adwords? 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