{"id":1046,"date":"2011-01-16T17:43:39","date_gmt":"2011-01-16T20:43:39","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1046"},"modified":"2011-01-16T17:43:39","modified_gmt":"2011-01-16T20:43:39","slug":"razones-de-las-discrepancias-entre-datos-de-adwords-y-analytics","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/raisons-des-ecarts-entre-les-donnees-et-analyses-adwords\/","title":{"rendered":"Raisons des \u00e9carts entre les donn\u00e9es AdWords et Analytics"},"content":{"rendered":"<p>Les diff\u00e9rences entre les donn\u00e9es fournies entre Google Adwords et Analytics peuvent \u00eatre dues \u00e0 diverses raisons, th\u00e9oriquement les donn\u00e9es de visites, de conversions, etc. Ils devraient \u00eatre les m\u00eames sur les deux plates-formes, mais dans la pratique, le plus normal est de trouver certaines divergences.<\/p>\n<p>Soit parce qu&#039;en tant que professionnel le doute vous ronge la t\u00eate, soit parce qu&#039;un client en est curieux, j&#039;explique ci-dessous les principales raisons possibles de ces diff\u00e9rences:<\/p>\n<p><strong>Une terminologie diff\u00e9rente<\/strong><\/p>\n<p>AdWords effectue le suivi des &quot;clics&quot; tandis que Analytics effectue le suivi des &quot;visites&quot;<\/p>\n<p><strong>Pr\u00e9f\u00e9rences du navigateur utilisateur<\/strong><\/p>\n<p>Les visiteurs qui acc\u00e8dent \u00e0 votre site via AdWords peuvent avoir des cookies, des images ou Javascript d\u00e9sactiv\u00e9s. Dans ce cas, AdWords comptera le clic mais Analytics ne comptera pas la visite.<\/p>\n<p>Le code Google Analytics doit \u00eatre correctement ex\u00e9cut\u00e9 pour que les visites soient comptabilis\u00e9es.<\/p>\n<p><strong>Filtre AdWords<\/strong><\/p>\n<p>Adwords filtre automatiquement les clics incorrects, dans ce cas la visite sera comptabilis\u00e9e dans Google Analytics mais pas le clic sur Adwords.<\/p>\n<p><strong>Synchronisation entre AdWords et Analytics<\/strong><\/p>\n<p>Les donn\u00e9es de Google Adwords sont t\u00e9l\u00e9charg\u00e9es une fois par jour dans Analytics, tandis que Analytics est mis \u00e0 jour plusieurs fois par jour. Les donn\u00e9es peuvent donc \u00eatre temporairement d\u00e9synchronis\u00e9es.<\/p>\n<p><strong>Le code Analytics est introuvable sur la page de destination<\/strong><\/p>\n<p>Cela semble assez idiot, mais si vous cr\u00e9ez fr\u00e9quemment de nouvelles pages de destination pour vos campagnes, assurez-vous qu&#039;elles contiennent toutes le code de suivi Google Analytics.<\/p>\n<p><strong>Les URL de destination ne sont pas balis\u00e9es<\/strong><\/p>\n<p>L&#039;id\u00e9al est d&#039;associer le compte Google Adwords et Analytics pour utiliser le marquage automatique, mais parfois cela n&#039;est pas possible car le compte Analytics est d\u00e9j\u00e0 li\u00e9 \u00e0 un autre compte.<\/p>\n<p>Dans ce cas, les URL de destination doivent \u00eatre balis\u00e9es, pour cela nous pouvons utiliser l&#039;outil <a href=\"http:\/\/www.google.com\/support\/googleanalytics\/bin\/answer.py?hl=en&amp;answer=55578\">G\u00e9n\u00e9rateur d&#039;URL<\/a><\/p>\n<p><strong>Redirections dans les pages de destination<\/strong><\/p>\n<p>Parfois, les redirections peuvent emp\u00eacher le code Analytics de s&#039;ex\u00e9cuter correctement.Dans ce cas, la visite n&#039;est pas identifi\u00e9e comme provenant d&#039;une campagne payante.<\/p>\n<p><strong>Et quelles autres raisons connaissez-vous?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Las diferencias entre los datos prove\u00eddos entre Google Adwords y Analytics pueden deberse a diversas razones, teoricamente los datos de visitas, conversiones, etc. deber\u00edan ser los mismos en ambas plataformas sin embargo en la pr\u00e1ctica lo m\u00e1s normal es encontrar ciertas discrepancias. Ya sea porque como profesional la duda te carcoma la cabeza o que&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,139],"class_list":["post-1046","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Razones de las discrepancias entre datos de Adwords y Analytics - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Razones sobre las discrepancias y diferencias entre datos de Google Adwords y Analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/grunde-fur-diskrepanzen-zwischen-adwords-daten-und-analysen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Razones de las discrepancias entre datos de Adwords y Analytics - 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