{"id":1052,"date":"2011-01-22T21:02:18","date_gmt":"2011-01-23T00:02:18","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1052"},"modified":"2011-01-22T21:02:18","modified_gmt":"2011-01-23T00:02:18","slug":"como-enlazar-cuentas-de-google-analytics-con-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/comment-lier-des-comptes-google-analytics-avec-adwords\/","title":{"rendered":"Comment associer des comptes Google Analytics avec AdWords"},"content":{"rendered":"<p>L&#039;article d&#039;aujourd&#039;hui est un simple tutoriel sur la fa\u00e7on d&#039;associer un compte Google Analytics pr\u00e9c\u00e9demment cr\u00e9\u00e9 \u00e0 un compte Adwords, ceci est pratiquement essentiel pour mieux comprendre l&#039;impact et les performances des campagnes Google Adwords une fois que le trafic atteint le site.<\/p>\n<p><strong>Pour ce faire, il suffit de suivre les \u00e9tapes suivantes:<\/strong><\/p>\n<p><strong>1)<\/strong> Ajoutez en tant qu&#039;utilisateur Analytics avec le niveau administrateur au compte de messagerie utilis\u00e9 pour AdWords, dans le cas o\u00f9 les deux comptes sont identiques, il n&#039;est pas n\u00e9cessaire d&#039;effectuer cette \u00e9tape. (N&#039;oubliez pas que l&#039;e-mail doit \u00eatre un compte Google).<\/p>\n<p><strong>2) <\/strong>Connectez-vous au compte Adwords, cliquez sur &quot;Rapports et outils&quot;, puis s\u00e9lectionnez l&#039;option &quot;Google Analytics&quot;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1054\" title=\"lien google analytics\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics1.jpg\" alt=\"\" width=\"254\" height=\"178\" \/><\/p>\n<p><strong>3) <\/strong>Sur l&#039;\u00e9cran suivant, choisissez l&#039;option &quot;J&#039;ai d\u00e9j\u00e0 un compte Google Analytics ...&quot; puis cliquez sur &quot;Continuer&quot;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1055\" title=\"lien google analytics 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics-2.jpg\" alt=\"\" width=\"550\" height=\"176\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics-2.jpg 550w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics-2-300x96.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p><strong>4)<\/strong> Ensuite, on nous pr\u00e9sentera un menu d\u00e9roulant avec tous les comptes Google Analytics dans lesquels nous avons un acc\u00e8s administrateur et nous s\u00e9lectionnons celui que nous voulons lier au compte Adwords.<\/p>\n<p>Il est important de cocher l&#039;option &quot;Balisage automatique des URL de destination&quot;, cette option vous permet d&#039;obtenir des informations tr\u00e8s pr\u00e9cieuses sur les campagnes, les groupes d&#039;annonces et les mots cl\u00e9s, ainsi que les donn\u00e9es de co\u00fbt AdWords dans les rapports Analytics.<\/p>\n<p>Enfin, nous cliquons sur \u00abLier mon compte\u00bb puis sur \u00abOui, continuer\u00bb dans la fen\u00eatre contextuelle qui s&#039;affiche.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1057\" title=\"lien google analytics 3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics-3.jpg\" alt=\"\" width=\"550\" height=\"124\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics-3.jpg 550w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics-3-300x67.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>VOILA! Nous pouvons d\u00e9sormais acc\u00e9der aux donn\u00e9es de nos campagnes Adwords depuis l&#039;interface Google Analytics via la barre de navigation lat\u00e9rale, en s\u00e9lectionnant d&#039;abord &quot;Sources de trafic&quot; puis &quot;Adwords&quot;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1058\" title=\"lien google analytics 4\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics-4.jpg\" alt=\"\" width=\"272\" height=\"408\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics-4.jpg 272w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics-4-200x300.jpg 200w\" sizes=\"(max-width: 272px) 100vw, 272px\" \/><\/p>\n<p>Comme vous pouvez le voir, le processus d&#039;association d&#039;un compte Analytics \u00e0 Adwords est TR\u00c8S simple et permet de nombreuses options telles que l&#039;importation des objectifs Analytics dans le panneau de conversions AdWords, la cr\u00e9ation de rapports comparatifs sur les performances des campagnes Adwords par rapport aux performances du trafic organique, etc. . d&#039;une mani\u00e8re beaucoup plus simple et agile que de travailler avec des comptes non li\u00e9s.<\/p>\n<p><strong>Si vos comptes Analytics ne sont toujours pas associ\u00e9s \u00e0 leurs comptes AdWords correspondants, faites-le maintenant! <\/strong>\ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>El art\u00edculo de hoy es un sencillo tutorial de c\u00f3mo enlazar una cuenta de Google Analytics creada previamente con una cuenta de Adwords, esto resulta pr\u00e1cticamente indispensable para poder comprender mejor el impacto y desempe\u00f1o de las campa\u00f1as de Google Adwords una vez que el tr\u00e1fico llega al sitio. Para ello nada m\u00e1s debemos seguir&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,139],"class_list":["post-1052","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo enlazar cuentas de Google Analytics con Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Tutorial de c\u00f3mo enlazar cuentas de Google Analytics con Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/comment-lier-des-comptes-google-analytics-avec-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo enlazar cuentas de Google Analytics con Adwords - 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