{"id":1075,"date":"2011-02-05T14:29:26","date_gmt":"2011-02-05T17:29:26","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1075"},"modified":"2011-02-05T14:29:26","modified_gmt":"2011-02-05T17:29:26","slug":"google-adwords-como-proteger-marcas-registradas","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-adwords-comment-proteger-les-marques\/","title":{"rendered":"Google Adwords: comment prot\u00e9ger les marques"},"content":{"rendered":"<p>L&#039;un des probl\u00e8mes que rencontrent fr\u00e9quemment les annonceurs Google Adwords est de voir que la concurrence utilise les termes de leur marque comme mots cl\u00e9s pour afficher leurs annonces.<\/p>\n<p><strong>Puis-je prot\u00e9ger ma marque sur Google?<\/strong><\/p>\n<p>Google Adwords ne peut prot\u00e9ger que les termes et les marques d\u00fbment enregistr\u00e9s dans le pays o\u00f9 ils sont appliqu\u00e9s.La premi\u00e8re \u00e9tape consiste donc \u00e0 enregistrer correctement votre marque aupr\u00e8s de l&#039;autorit\u00e9 comp\u00e9tente de votre pays si vous ne l&#039;avez pas d\u00e9j\u00e0 fait.<\/p>\n<p><strong>Comment AdWords prot\u00e8ge-t-il ma marque?<\/strong><\/p>\n<p>Le niveau de protection varie d&#039;un pays \u00e0 l&#039;autre.Par cons\u00e9quent, selon l&#039;endroit o\u00f9 vous vous trouvez, vous pouvez emp\u00eacher votre marque d&#039;appara\u00eetre dans les annonces textuelles ou prot\u00e9ger votre marque \u00e0 la fois dans les annonces textuelles afin qu&#039;elle ne puisse pas \u00eatre utilis\u00e9e comme mot-cl\u00e9 par la concurrence.<\/p>\n<p><strong>Quel type de r\u00e9clamation puis-je d\u00e9poser?<\/strong><\/p>\n<p>Il existe deux types de plaintes, sp\u00e9cifiques et g\u00e9n\u00e9rales.<\/p>\n<p><strong>R\u00e9clamation sp\u00e9cifique: <\/strong>L&#039;\u00e9quipe Google Adwords enqu\u00eatera sur l&#039;infraction uniquement sur des annonces sp\u00e9cifiques, le propri\u00e9taire de la marque doit fournir les URL exactes qui commettent l&#039;infraction et les annonceurs autres que ceux r\u00e9pertori\u00e9s ne feront pas l&#039;objet d&#039;une enqu\u00eate.<\/p>\n<p><strong>R\u00e9clamation g\u00e9n\u00e9rale:<\/strong> Lorsqu&#039;une r\u00e9clamation g\u00e9n\u00e9rale est d\u00e9pos\u00e9e, tous les annonceurs susceptibles de commettre des violations de marques feront l&#039;objet d&#039;une enqu\u00eate, mais s&#039;il existe des annonceurs autoris\u00e9s \u00e0 utiliser les termes relatifs aux marques, leurs identifiants de compte doivent \u00eatre fournis pour \u00e9viter que leurs annonces ne soient refus\u00e9es.<\/p>\n<p><strong>Tout est tr\u00e8s bien, mais je veux d\u00e9j\u00e0 signaler #$ * @ %! vous utilisez ma marque!<\/strong><\/p>\n<p>Pour faire la r\u00e9clamation correspondante, il vous suffit d&#039;acc\u00e9der au formulaire suivant: <a href=\"https:\/\/services.google.com\/inquiry\/aw_tmauth\">Formulaire d&#039;autorisation de marque<\/a> et fournissez toutes les donn\u00e9es demand\u00e9es.<\/p>\n<p>Et avez-vous d\u00e9j\u00e0 eu un probl\u00e8me de ce type avec vos concurrents? \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Uno de los problemas que frecuentemente encuentran los anunciantes de Google Adwords es ver que la competencia est\u00e1 utilizando sus t\u00e9rminos de marca como palabras clave para mostrar sus anuncios. Puedo proteger mi marca en Google? Google Adwords solo puede proteger t\u00e9rminos y marcas que se encuentren debidamente registradas en el pa\u00eds donde se aplican,&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,95],"class_list":["post-1075","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-proteger-marca-registrada"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: C\u00f3mo Proteger Marcas Registradas - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Informaci\u00f3n sobre c\u00f3mo proteger marcas registradas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-adwords-comment-proteger-les-marques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: C\u00f3mo Proteger Marcas Registradas - 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