{"id":1085,"date":"2011-02-19T14:40:17","date_gmt":"2011-02-19T17:40:17","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1085"},"modified":"2011-02-19T15:05:41","modified_gmt":"2011-02-19T18:05:41","slug":"como-mostrar-anuncios-en-youtube-con-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/comment-diffuser-des-annonces-sur-youtube-avec-adwords\/","title":{"rendered":"Comment afficher des publicit\u00e9s sur Youtube avec AdWords"},"content":{"rendered":"<p>Une question tr\u00e8s fr\u00e9quente que je re\u00e7ois est de savoir comment diffuser des annonces sur YouTube avec AdWords et m&#039;assurer qu&#039;elles ne sont diffus\u00e9es qu&#039;aux personnes susceptibles d&#039;\u00eatre int\u00e9ress\u00e9es par nos produits ou services.<\/p>\n<p>Pour y parvenir, c&#039;est assez simple, je d\u00e9taille donc \u00e9tape par \u00e9tape comment diffuser des publicit\u00e9s AdWords sur YouTube.<\/p>\n<p><strong>\u00c9tape 1: ciblez la campagne sur les emplacements g\u00e9r\u00e9s<\/strong><\/p>\n<p>Dans les options de configuration de la campagne, vous devez s\u00e9lectionner l&#039;option &quot;Pages pertinentes uniquement dans les lieux et dans le public que je g\u00e8re&quot; dans &quot;R\u00e9seaux et appareils&quot;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1089\" title=\"cr\u00e9er des publicit\u00e9s youtube\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/crear-anuncios-youtube.jpg\" alt=\"\" width=\"500\" height=\"189\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/crear-anuncios-youtube.jpg 500w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/crear-anuncios-youtube-300x113.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><strong>\u00c9tape 2: ajoutez uniquement Youtube comme seul emplacement g\u00e9r\u00e9<\/strong><\/p>\n<p>Dans l&#039;onglet &quot;R\u00e9seaux&quot;, ajoutez &quot;youtube.com&quot; en tant qu&#039;emplacement g\u00e9r\u00e9. Cela entra\u00eenera la diffusion de vos annonces sur tout YouTube, ce qui n&#039;est pas le meilleur si nous voulons diffuser nos annonces uniquement aupr\u00e8s des personnes potentiellement int\u00e9ress\u00e9es par notre produit ou service.<\/p>\n<p>Il existe deux m\u00e9thodes pour cibler nos campagnes sur des segments sp\u00e9cifiques d&#039;utilisateurs YouTube susceptibles d&#039;\u00eatre int\u00e9ress\u00e9s par ce que vous proposez.<\/p>\n<p><strong>1) Cibler la campagne uniquement sur des vid\u00e9os sp\u00e9cifiques<\/strong><\/p>\n<p>Au lieu d&#039;ajouter &quot;youtube.com&quot; en tant qu&#039;emplacement g\u00e9r\u00e9, nous pouvons utiliser l&#039;outil <a href=\"http:\/\/www.google.com\/videotargeting\/aw\/addPlacements?pli=1\">Outil de ciblage vid\u00e9o Youtube<\/a> pour obtenir des URL de localisation pour des cat\u00e9gories, des cha\u00eenes ou des vid\u00e9os sp\u00e9cifiques. Il est bon de noter que toutes les vid\u00e9os ne peuvent pas \u00eatre utilis\u00e9es pour un guidage direct.<\/p>\n<p><strong>2) Affinez l&#039;emplacement \u00abyoutube.com\u00bb avec des mots-cl\u00e9s<\/strong><\/p>\n<p>L&#039;autre option consiste \u00e0 ajouter une liste de mots cl\u00e9s pertinents au groupe d&#039;annonces propri\u00e9taire de l&#039;emplacement g\u00e9r\u00e9 &quot;youtube.com&quot; pour affiner contextuellement les cat\u00e9gories, les cha\u00eenes et les vid\u00e9os dans lesquelles les annonces seront diffus\u00e9es.<\/p>\n<p><strong>\u00c9tape 3: cr\u00e9er des annonces<\/strong><\/p>\n<p>Actuellement, il existe diff\u00e9rents formats d&#039;annonces que nous pouvons afficher sur les vid\u00e9os YouTube.<\/p>\n<p><strong>1) Annonces textuelles<\/strong><\/p>\n<p>Les annonces textuelles \u00e0 vie peuvent \u00eatre diffus\u00e9es dans les vid\u00e9os YouTube, il vous suffit de les cr\u00e9er de la m\u00eame mani\u00e8re que d&#039;habitude.<\/p>\n<p><strong>2) Annonces illustr\u00e9es vid\u00e9o<\/strong><\/p>\n<p>Youtube accepte les publicit\u00e9s graphiques dans les vid\u00e9os, car la taille des publicit\u00e9s graphiques accept\u00e9es par Youtube est de 480 \u00d7 70 (taille non standard du r\u00e9seau d&#039;affichage), ces publicit\u00e9s doivent \u00eatre cr\u00e9\u00e9es avec l&#039;outil Display Ad Builder. Graphiques).<\/p>\n<p>Pour ce faire, nous devons d&#039;abord entrer dans Graphic Ad Creator.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1090\" title=\"cr\u00e9er des publicit\u00e9s youtube 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/crear-anuncios-youtube-2.jpg\" alt=\"\" width=\"194\" height=\"110\" \/><\/p>\n<p>Ensuite, nous acc\u00e9dons \u00e0 la cat\u00e9gorie \u00abVid\u00e9o et Audio\u00bb et s\u00e9lectionnons le format \u00abImage statique en vid\u00e9o\u00bb.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1091\" title=\"cr\u00e9er des publicit\u00e9s youtube 3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/crear-anuncios-youtube-3.jpg\" alt=\"\" width=\"209\" height=\"244\" \/><\/p>\n<p>L&#039;image statique en vid\u00e9o permet l&#039;utilisation d&#039;une &quot;annonce compagnon&quot; de taille 300 \u00d7 250, lorsque cette option est choisie, l&#039;image statique et l&#039;annonce compagnon sont affich\u00e9es en m\u00eame temps sur la page vid\u00e9o.<\/p>\n<p>Il est \u00e0 noter que pour que les deux annonces soient diffus\u00e9es en m\u00eame temps, l&#039;ench\u00e8re et le niveau de qualit\u00e9 doivent \u00eatre suffisamment \u00e9lev\u00e9s, sinon seule l&#039;annonce illustr\u00e9e sera diffus\u00e9e dans la vid\u00e9o sans le compagnon.<\/p>\n<p><strong>Fontaine: <\/strong><a href=\"http:\/\/www.roirevolution.com\/blog\/2010\/06\/how_to_place_ads_on_youtube_with_google_adwords_pa.php\">R\u00e9volution ROI<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Una pregunta que recibo muy frecuente es sobre c\u00f3mo mostrar anuncios en Youtube con Adwords y asegurarnos que solamente se muestren a las personas que pudieran estar potencialmente interesadas en nuestros productos o servicios. Lograr esto es bastante sencillo, as\u00ed que les detallo paso por paso como mostrar anuncios de Adwords en Youtube. Paso 1:&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,59],"class_list":["post-1085","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-youtube"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo mostrar Anuncios en Youtube con Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Art\u00edculo con informaci\u00f3n paso a paso de como mostrar publicidad y anuncios en Youtube con Google Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/comment-diffuser-des-annonces-sur-youtube-avec-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo mostrar Anuncios en Youtube con Adwords - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Art\u00edculo con informaci\u00f3n paso a paso de como mostrar publicidad y anuncios en Youtube con Google Adwords.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/comment-diffuser-des-annonces-sur-youtube-avec-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-02-19T17:40:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-02-19T18:05:41+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/crear-anuncios-youtube.jpg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/como-mostrar-anuncios-en-youtube-con-adwords\/\",\"url\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/como-mostrar-anuncios-en-youtube-con-adwords\/\",\"name\":\"C\u00f3mo mostrar Anuncios en Youtube con Adwords - 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