{"id":1097,"date":"2011-02-27T14:56:58","date_gmt":"2011-02-27T17:56:58","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1097"},"modified":"2011-02-27T14:56:58","modified_gmt":"2011-02-27T17:56:58","slug":"adwords-editor-formula-words","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/adwords-editeur-formule-mots\/","title":{"rendered":"\u00c9diteur AdWords: mots de formule"},"content":{"rendered":"<p>Adwords Editor est un outil qui permet de gagner beaucoup de temps lorsque vous devez apporter \u00e0 la fois des modifications massives et de petites modifications \u00e0 un compte AdWords, mais la plupart des gens n&#039;exploitent pas correctement son plein potentiel.<\/p>\n<p>Formula Words est l&#039;une de ces fonctions que presque personne n&#039;utilise mais qui peuvent gagner beaucoup de temps, cette fonction vous permet de rechercher et de remplacer rapidement du texte d&#039;un champ modifiable par du texte d&#039;un autre champ modifiable via l&#039;outil pour remplacer du texte.<\/p>\n<p>Il existe des mots de formule pour la plupart des champs modifiables dans l&#039;\u00e9diteur AdWords, voici quelques exemples:<\/p>\n<p>[campagne] - Texte de la campagne<br \/>\n[adgroup] - Texte du groupe d&#039;annonces<br \/>\n[keyword] - Texte du mot cl\u00e9<br \/>\n[headline] - Texte du titre<br \/>\n[description1] - Texte de la ligne de description 1<br \/>\n[description2] - Texte de la ligne de description 2<br \/>\n[displayUrl] - Texte de l&#039;URL visible<br \/>\n[destinationUrl] - Texte de l&#039;URL de destination<\/p>\n<p><strong>Tout est tr\u00e8s gentil, mais vous me parlez en chinois!<\/strong><\/p>\n<p>En termes plus simples, Formula Words nous permet de garder la raison en n&#039;ayant pas \u00e0 taper les m\u00eames mots encore et encore, en supposant que les campagnes, les groupes d&#039;annonces et les publicit\u00e9s ont tendance \u00e0 avoir un th\u00e8me commun.<\/p>\n<p>Par exemple, si nous vendons des pilules de diff\u00e9rentes couleurs, le plus naturel est que nous ayons un groupe d&#039;annonces diff\u00e9rent pour chaque couleur de pilule (rouge, bleu, vert, orange, etc.) et chaque groupe d&#039;annonces comprend le mot &quot;pilule&quot;.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1105\" title=\"\u00e9diteur google adwords 1\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-1.jpg\" alt=\"\" width=\"255\" height=\"113\" \/><\/a><\/p>\n<p>Bien que cet exemple soit simplifi\u00e9, imaginez la terreur de tout le temps n\u00e9cessaire pour modifier des centaines de mots cl\u00e9s et de groupes d&#039;annonces dans un seul compte.<\/p>\n<p>Cependant, en appliquant simplement la formule Word suivante dans l&#039;outil de remplacement de texte, nous pouvons enregistrer quelques mal\u00e9dictions.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1106\" title=\"\u00e9diteur google adwords 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-2.jpg\" alt=\"\" width=\"442\" height=\"302\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-2.jpg 442w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-2-300x204.jpg 300w\" sizes=\"(max-width: 442px) 100vw, 442px\" \/><\/a><\/p>\n<p>Le r\u00e9sultat est le suivant:<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-31.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1108\" title=\"\u00e9diteur google adwords 3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-31.jpg\" alt=\"\" width=\"337\" height=\"110\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-31.jpg 337w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-31-300x97.jpg 300w\" sizes=\"(max-width: 337px) 100vw, 337px\" \/><\/a><\/p>\n<p>Il existe des mots de formule pour \u00e0 peu pr\u00e8s tout, donc avec cette technique, vous pouvez \u00e9galement cr\u00e9er rapidement des annonces textuelles tr\u00e8s pertinentes pour les mots cl\u00e9s de nos groupes d&#039;annonces, des URL \u00e0 afficher attrayantes et bien plus encore en quelques clics.<\/p>\n<p><strong>Et combien profitez-vous de l&#039;\u00e9diteur Adwords? <\/strong>\ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Adwords Editor es una herramienta que ayuda a ahorrar muchisimo tiempo cuando se necesita realizar tanto cambios masivos como peque\u00f1os retoques a una cuenta de Adwords, sin embargo la mayor\u00eda de las personas no explotan correctamente todo su potencial. Formula Words es una de esas funciones que casi nadie utiliza pero que pueden ahorrar mucho&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[97,14],"class_list":["post-1097","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-adwords-editor","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adwords Editor: Formula Words - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Adwords Editor: Formula Words. Funciones poco conocidas y muy \u00fatiles del Google Adwords Editor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/adwords-editeur-formule-mots\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adwords Editor: Formula Words - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Adwords Editor: Formula Words. Funciones poco conocidas y muy \u00fatiles del Google Adwords Editor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/adwords-editeur-formule-mots\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-02-27T17:56:58+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-1.jpg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/adwords-editor-formula-words\/\",\"url\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/adwords-editor-formula-words\/\",\"name\":\"Adwords Editor: Formula Words - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/adwords-editor-formula-words\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/adwords-editor-formula-words\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-1.jpg\",\"datePublished\":\"2011-02-27T17:56:58+00:00\",\"dateModified\":\"2011-02-27T17:56:58+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Adwords Editor: Formula Words. 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