{"id":1112,"date":"2011-03-03T23:41:11","date_gmt":"2011-03-04T02:41:11","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1112"},"modified":"2011-03-03T23:41:11","modified_gmt":"2011-03-04T02:41:11","slug":"adwords-herramienta-de-combinacion-de-keywords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/outil-de-correspondance-de-mots-cles-adwords\/","title":{"rendered":"AdWords: outil de combinaison de mots cl\u00e9s"},"content":{"rendered":"<p>Il existe une vari\u00e9t\u00e9 d&#039;outils disponibles qui nous permettent de gagner beaucoup de temps dans la cr\u00e9ation de notre liste de mots cl\u00e9s, certains sont gratuits et d&#039;autres sont payants.<\/p>\n<p>Un outil gratuit que j&#039;utilise lorsque j&#039;ai besoin de combiner des listes de mots cl\u00e9s est <a href=\"http:\/\/www.keywordlizard.com\/\">Mot-cl\u00e9 l\u00e9zard<\/a>Bien qu&#039;il s&#039;agisse d&#039;un outil assez simple, il est assez flexible et fait bien son travail.<\/p>\n<p><strong>Comment Keyword Lizard est-il utilis\u00e9?<\/strong><\/p>\n<p>L&#039;utilisation est assez simple, donc avec un exemple cela devrait \u00eatre plus que clair.<\/p>\n<p>Supposons que nous vendions une liste de 20 articles sur un site de commerce \u00e9lectronique, que nous distribuons dans 30 villes. En pratique, il ne devrait pas y avoir d&#039;inconv\u00e9nient majeur \u00e0 cr\u00e9er des campagnes et des groupes d&#039;annonces pour les mots cl\u00e9s les plus g\u00e9n\u00e9riques, mais il est toujours bon de pouvoir tirer le maximum du trafic \u00e0 longue tra\u00eene.<\/p>\n<p>La seule chose que nous ayons \u00e0 faire avec le Keyword Lizard est d&#039;ins\u00e9rer les mots-cl\u00e9s par colonnes, dans ce cas la premi\u00e8re colonne contiendra le mot \u00abacheter\u00bb, la deuxi\u00e8me colonne contiendra la liste des produits et la derni\u00e8re colonne contiendra des mots de le type \u00aben + nom ville\u00bb.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1113\" title=\"mot-cl\u00e9 l\u00e9zard 1\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-1.jpg\" alt=\"\" width=\"500\" height=\"189\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-1.jpg 500w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-1-300x113.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Ensuite, nous pouvons choisir le type de combinaison dont nous avons besoin (toutes les combinaisons possibles ou AB et C), nous pouvons \u00e9galement affiner la liste finale en excluant les r\u00e9p\u00e9titions, en s\u00e9lectionnant le type de correspondance que nous voulons pour les mots-cl\u00e9s, etc.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1114\" title=\"mot-cl\u00e9 l\u00e9zard 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-2.jpg\" alt=\"\" width=\"500\" height=\"355\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-2.jpg 500w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-2-300x213.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Dans ce cas particulier, je ne s\u00e9lectionne que la deuxi\u00e8me option de combinaison sans aucune autre fonction optionnelle et\u00a0 <strong>&quot;D\u00e9marre le l\u00e9zard!&quot;<\/strong><\/p>\n<p>Si c&#039;est la premi\u00e8re fois que nous utilisons l&#039;outil, vous devrez vous abonner \u00e0 la newsletter, d&#039;apr\u00e8s mon exp\u00e9rience, Keyword Lizard ne bombarde pas de spam, donc l&#039;abonnement n&#039;est pas du tout p\u00e9nible.<\/p>\n<p><strong>Voila! nous g\u00e9n\u00e9rons 581 mots-cl\u00e9s en moins d&#039;une minute!<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1116\" title=\"mot-cl\u00e9 l\u00e9zard 3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-3.jpg\" alt=\"\" width=\"500\" height=\"243\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-3.jpg 500w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-3-300x145.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Nous cliquons sur \u00abCliquez ici\u00bb (pardonnez la redondance) et nous acc\u00e9dons \u00e0 notre liste de mots-cl\u00e9s, le format est assez simple mais il fait bien son travail.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/lista-palabras-clave.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1117\" title=\"liste de mots cl\u00e9s\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/lista-palabras-clave.jpg\" alt=\"\" width=\"361\" height=\"489\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/lista-palabras-clave.jpg 361w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/lista-palabras-clave-221x300.jpg 221w\" sizes=\"(max-width: 361px) 100vw, 361px\" \/><\/a>Il ne nous reste plus qu&#039;\u00e0 affiner un peu notre liste, en \u00e9liminant les mots tr\u00e8s g\u00e9n\u00e9riques tels que \u00abacheter\u00bb et dans le cas o\u00f9 nous ne vendons pas certains produits dans certaines villes, nous devons \u00e9galement \u00e9liminer ces mots-cl\u00e9s.<\/p>\n<p>Bien que nous ayons la liste des mots cl\u00e9s, cela ne repr\u00e9sente que la moiti\u00e9 du travail, mais nous devons maintenant proc\u00e9der au regroupement des mots cl\u00e9s dans des groupes d&#039;annonces aussi pr\u00e9cis\u00e9ment que possible, mais c&#039;est un sujet pour un autre article.<\/p>\n<p><strong>Quels outils utilisez-vous pour combiner des mots cl\u00e9s?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Il existe une vari\u00e9t\u00e9 d&#039;outils disponibles qui nous permettent de gagner beaucoup de temps dans la cr\u00e9ation de notre liste de mots cl\u00e9s, certains sont gratuits et d&#039;autres sont payants. Un outil gratuit que j&#039;utilise lorsque j&#039;ai besoin de combiner des listes de mots cl\u00e9s est Keyword Lizard, bien que ce soit un outil assez simple, il est assez flexible et ...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1112","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adwords: Herramienta de Combinaci\u00f3n de Keywords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Adwords: Herramienta de Combinaci\u00f3n de Palabras Clave.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/adwords-keyword-matching-tool\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adwords: Herramienta de Combinaci\u00f3n de Keywords - 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