{"id":1143,"date":"2011-04-01T02:49:56","date_gmt":"2011-04-01T05:49:56","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1143"},"modified":"2011-04-01T02:56:58","modified_gmt":"2011-04-01T05:56:58","slug":"google-1-y-su-influencia-en-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-1-et-son-influence-sur-adwords\/","title":{"rendered":"Google +1 et son influence sur Adwords"},"content":{"rendered":"<p>Comme chacun sait, Google a r\u00e9cemment lanc\u00e9 le programme \u00ab<a href=\"http:\/\/adwords-es.blogspot.com\/\">Google +1<\/a>\u00ab, Une sorte de&quot; J&#039;aime &quot;de Facebook.<\/p>\n<p>Bien que +1 soit principalement l&#039;un des nouveaux facteurs de classement organique, il sera \u00e9galement inclus dans les annonces AdWords.<\/p>\n<p><strong>Comment fonctionne Google +1 dans AdWords?<\/strong><\/p>\n<p>L&#039;id\u00e9e du bouton +1 est assez simple, lorsqu&#039;un utilisateur a d\u00e9marr\u00e9 sa session Google, il peut attribuer une note positive aux annonces qu&#039;il trouve sur le r\u00e9seau de recherche Google via ce bouton.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1144\" title=\"google +1\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png\" alt=\"\" width=\"206\" height=\"69\" \/><\/a><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png\"><\/a>Ce qui est int\u00e9ressant, c&#039;est que cette note sert de recommandation de l&#039;annonce aux amis et contacts de l&#039;utilisateur qui a fait la note.<\/p>\n<p>Ainsi, si l&#039;un de vos contacts \u00e9value positivement une annonce avec &quot;+1&quot; et que vous trouvez la m\u00eame annonce que celle pr\u00e9c\u00e9demment not\u00e9e, vous verrez l&#039;annonce comme suit:<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1ed.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1145\" title=\"google +1\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1ed.png\" alt=\"\" width=\"217\" height=\"111\" \/><\/a><\/p>\n<p><strong>Et comment cela affecte-t-il les performances de mes campagnes?<\/strong><\/p>\n<p>Le blog officiel d&#039;Adwords explique que <strong>Les boutons Google +1 n&#039;affecteront PAS le niveau de qualit\u00e9<\/strong>Ils serviront essentiellement de note positive ou de recommandation.<\/p>\n<p>Je crois personnellement que <strong>\u00abl&#039;effet +1\u00bb sera tr\u00e8s accentu\u00e9 dans le CTR et les taux de conversion<\/strong> Parmi les annonces avec les notes les plus positives, une annonce recommand\u00e9e par une personne bien connue devrait th\u00e9oriquement \u00eatre BEAUCOUP plus attrayante qu&#039;une annonce sans \u00e9valuation d&#039;une entreprise avec laquelle vous n&#039;avez pas encore interagi.<\/p>\n<p>Les gens sont beaucoup plus pr\u00e9dispos\u00e9s \u00e0 acheter un produit ou un service recommand\u00e9 par une connaissance de confiance, donc tout le monde y gagne.<\/p>\n<p>L&#039;utilisateur gagne la s\u00e9curit\u00e9 de contacter ou d&#039;acqu\u00e9rir des produits \/ services aupr\u00e8s d&#039;entreprises recommand\u00e9es par des amis et connaissances, l&#039;annonceur gagne de nouveaux clients et Google am\u00e9liorera s\u00fbrement le CTR de ses annonces Adwords (+ CTR = + revenus).<\/p>\n<p><strong>Comment faire appara\u00eetre le bouton +1 dans mes campagnes?<\/strong><\/p>\n<p>Pour activer le bouton +1 dans vos annonces <strong>vous devrez payer US$10.000<\/strong> et effectuez des impl\u00e9mentations fastidieuses sans fin dans toutes vos campagnes. (HAPPY APRIL&#039;S FOOL! Que votre innocence en vaille la peine! :))<\/p>\n<p>En fait, la meilleure partie de tout cela est qu&#039;il n&#039;y a rien \u00e0 faire pour que le bouton +1 apparaisse dans vos annonces, ce sera une fonctionnalit\u00e9 par d\u00e9faut et automatique dans toutes les annonces.<\/p>\n<p><strong>J&#039;ai h\u00e2te de l&#039;essayer !!!<\/strong><\/p>\n<p>Je suis \u00e9galement tout aussi impatient de conna\u00eetre l&#039;impact que le bouton +1 aura sur mes diff\u00e9rentes campagnes, cependant, pour le moment, cette option ne sera activ\u00e9e que pour les annonces en anglais et uniquement sur Google.com (USA).<\/p>\n<p>D\u00e8s que +1 est activ\u00e9 dans le monde entier, je vous promets un bon article sur les exp\u00e9riences que vous obtenez \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Como es de p\u00fablico conocimiento, Google lanz\u00f3 recientemente el \u00abGoogle +1\u00ab, una especie de \u00abMe Gusta\u00bb de Facebook. Si bien +1 servir\u00e1 principalmente como uno de los nuevos factores para el posicionamiento web org\u00e1nico, tambi\u00e9n se lo incluir\u00e1 dentro de los anuncios de Adwords. C\u00f3mo funciona el Google +1 en Adwords? La idea del bot\u00f3n&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[98,14],"class_list":["post-1143","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-1","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google +1 y su influencia en Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"La influencia del bot\u00f3n Google +1 en Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-1-et-son-influence-sur-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google +1 y su influencia en Adwords - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"La influencia del bot\u00f3n Google +1 en Adwords.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-1-et-son-influence-sur-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-04-01T05:49:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-04-01T05:56:58+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/\",\"url\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/\",\"name\":\"Google +1 y su influencia en Adwords - 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