{"id":1170,"date":"2011-04-14T09:31:18","date_gmt":"2011-04-14T12:31:18","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1170"},"modified":"2011-04-14T09:31:18","modified_gmt":"2011-04-14T12:31:18","slug":"como-utilizar-reglas-automatizadas-en-google-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/comment-utiliser-les-regles-automatisees-dans-google-adwords\/","title":{"rendered":"Comment utiliser des r\u00e8gles automatis\u00e9es dans Google Adwords"},"content":{"rendered":"

Dans un article pr\u00e9c\u00e9dent, nous avions comment\u00e9 la R\u00e8gles d'automatisation de Google Adwords<\/a>, donc aujourd'hui, je vais vous expliquer dans un tutoriel \u00e9tape par \u00e9tape comment les appliquer \u00e0 vos campagnes.<\/p>\n

Les r\u00e8gles d'automatisation, comme leur nom l'indique, vous permettent d'automatiser certaines modifications qui, autrement, devraient \u00eatre effectu\u00e9es manuellement, faisant ainsi gagner du temps \u00e0 l'utilisateur.<\/p>\n

Un exemple classique de l'utilisation des r\u00e8gles d'automatisation est la modification du budget quotidien des campagnes d'un client certains jours, auparavant avec l'outil de planification des annonces nous ne pouvions arr\u00eater compl\u00e8tement les campagnes ou ajuster les ench\u00e8res en fonction du jour \/ de l'heure.<\/p>\n

Supposons que le client souhaite augmenter l'investissement quotidien de ses campagnes pendant le week-end, la meilleure option pour pr\u00e9server la sant\u00e9 mentale est de cr\u00e9er une r\u00e8gle qui augmente le budget le samedi, puis une contre-r\u00e8gle qui le diminue le lundi.<\/p>\n

Pour commencer \u00e0 cr\u00e9er la r\u00e8gle, nous s\u00e9lectionnons d'abord les campagnes que nous voulons modifier, cliquez sur le bouton "Automatisation" et choisissez l'option "Modifier le budget quotidien quand ..."<\/p>\n

\"\"<\/a><\/p>\n

Dans l'\u00e9cran suivant, on nous pr\u00e9sente les diff\u00e9rentes options que nous devons configurer pour cr\u00e9er notre r\u00e8gle:<\/p>\n

\"\"<\/a>Postuler \u00e0: <\/strong>Cela nous permet de s\u00e9lectionner les campagnes auxquelles la r\u00e8gle s'appliquera.<\/p>\n

Action automatique: <\/strong>D\u00e9finit l'action qui sera effectu\u00e9e automatiquement lorsque la r\u00e8gle est activ\u00e9e, l'augmentation du budget peut \u00eatre effectu\u00e9e \u00e0 la fois en pourcentage et en montant fixe.<\/p>\n

Cette option vous permet \u00e9galement de configurer un budget maximum au cas o\u00f9 nous ne voudrions pas que la r\u00e8gle augmente le budget au-del\u00e0 d'une limite.<\/p>\n

Conditions: <\/strong>Dans cette option, les conditions qui doivent \u00eatre remplies pour que la r\u00e8gle soit ex\u00e9cut\u00e9e sont configur\u00e9es, dans ce cas, nous la laissons vide car nous voulons que la r\u00e8gle s'applique toujours.<\/p>\n

Elle peut \u00eatre configur\u00e9e pour que la r\u00e8gle ne se d\u00e9clenche que si certains \u00e9v\u00e9nements se produisent, comme un nombre sp\u00e9cifique de conversions, de clics ou une fois qu'un certain co\u00fbt a \u00e9t\u00e9 atteint.<\/p>\n

La fr\u00e9quence: <\/strong>Il d\u00e9finit la fr\u00e9quence \u00e0 laquelle la r\u00e8gle sera ex\u00e9cut\u00e9e, dans ce cas, nous choisissons de l'ex\u00e9cuter chaque semaine le samedi \u00e0 1h du matin.<\/p>\n

Nom de la r\u00e8gle: <\/strong>Un nom est cr\u00e9\u00e9 pour identifier la r\u00e8gle.<\/p>\n

R\u00e9sultats par e-mail: <\/strong>Cette option nous permet de recevoir un e-mail \u00e0 chaque fois que la r\u00e8gle est ex\u00e9cut\u00e9e, lorsque des erreurs se produisent ou si nous le pr\u00e9f\u00e9rons, jamais.<\/p>\n

Pour cet exemple, nous s\u00e9lectionnons l'option pour recevoir un e-mail \u00e0 chaque fois que la r\u00e8gle est ex\u00e9cut\u00e9e, de cette fa\u00e7on nous pouvons facilement contr\u00f4ler le moment o\u00f9 elle a \u00e9t\u00e9 ex\u00e9cut\u00e9e.<\/p>\n

Aper\u00e7u des r\u00e9sultats: <\/strong>Nous pouvons effectuer un aper\u00e7u pour nous assurer que nous configurons correctement la r\u00e8gle, il est fortement recommand\u00e9 de toujours utiliser cette option.<\/p>\n

Dans le cas o\u00f9 c'est la premi\u00e8re fois que vous utilisez les r\u00e8gles d'automatisation, le message suivant appara\u00eetra.<\/p>\n

\"\"<\/a>Le syst\u00e8me nous demande de vous autoriser \u00e0 apporter des modifications automatiquement.<\/p>\n

\"\"<\/a>Une fois l'acc\u00e8s accord\u00e9, nous pouvons maintenant pr\u00e9visualiser les modifications.<\/p>\n

\"\"<\/a>Nous cliquons sur \u00abEnregistrer\u00bb et Voil\u00e1!<\/p>\n

Important!<\/strong><\/p>\n

N'oubliez pas que si vous souhaitez cr\u00e9er des r\u00e8gles temporaires (que le budget n'augmente que le week-end), vous avez besoin d'une r\u00e8gle suppl\u00e9mentaire qui r\u00e9duit le budget le lundi \u00e0 sa valeur d'origine, cette r\u00e8gle est cr\u00e9\u00e9e en suivant les m\u00eames \u00e9tapes ci-dessus.<\/p>\n

Utilisez-vous des r\u00e8gles d'automatisation au quotidien?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"

En un anterior art\u00edculo hab\u00edamos comentado sobre las reglas de automatizaci\u00f3n de Google Adwords, as\u00ed que hoy voy a explicar en un tutorial paso a paso como aplicarlas a tus campa\u00f1as. Las reglas de automatizaci\u00f3n, como su nombre lo sugieren, permiten automatizar ciertos cambios que de otra forma deber\u00edan ser realizados de forma manual, permitiendo…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1170","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"\nC\u00f3mo Utilizar Reglas Automatizadas en Google Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"C\u00f3mo Utilizar Reglas Automatizadas en Google Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/comment-utiliser-les-regles-automatisees-dans-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Utilizar Reglas Automatizadas en Google Adwords - 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