{"id":119,"date":"2009-11-15T18:20:08","date_gmt":"2009-11-15T21:20:08","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=119"},"modified":"2009-11-15T18:24:27","modified_gmt":"2009-11-15T21:24:27","slug":"como-google-adwords-posiciona-sus-anuncios","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/comment-google-adwords-positionne-vos-annonces\/","title":{"rendered":"Comment Google Adwords positionne-t-il ses annonces?"},"content":{"rendered":"<p>Dans cet article, nous allons expliquer de mani\u00e8re assez simplifi\u00e9e la mani\u00e8re dont <strong>Google AdWords<\/strong> positionner vos annonces, ceci est tr\u00e8s important car meilleure est la position de nos annonces AdWords, plus de personnes cliqueront dessus.<\/p>\n<p>En termes simples, nous pouvons le r\u00e9sumer comme suit:<strong> &quot;Google positionne mieux les annonces qui mettent le plus d&#039;argent dans votre poche&quot;<\/strong><\/p>\n<p><strong>Cela signifie-t-il que plus je paie par clic, est-ce que je serai mieux class\u00e9?<\/strong><\/p>\n<p>Pas n\u00e9cessairement, cela peut \u00eatre vrai si nous essayons d&#039;atteindre de bonnes positions avec la \u00abforce brute\u00bb, il ne s&#039;agit pas de travailler plus dur mais de travailler plus intelligemment.<\/p>\n<p>Supposons qu&#039;il y ait deux annonces, l&#039;annonce <span style=\"color: green;\">&quot;\u00c0&quot;<\/span> et l&#039;annonce <span style=\"color: red;\">\u00abB\u00bb<\/span>.<\/p>\n<p>le <span style=\"color: green;\">l&#039;annonce &quot;A&quot; paie 10 cents par clic<\/span> et le <span style=\"color: red;\">l&#039;annonce &quot;B&quot; paie 20 cents<\/span>.<\/p>\n<p>le <span style=\"color: green;\">L&#039;annonce &quot;A&quot; a un CTR 15%<\/span> et le <span style=\"color: red;\">annonce \u00abB\u00bb uniquement un 5%<\/span>.<\/p>\n<p>Ce qui signifie que pour 100 fois le <span style=\"color: green;\">l&#039;annonce &quot;A&quot; g\u00e9n\u00e8re $1.50<\/span> pour Google et le <span style=\"color: red;\">annonce \u00abB\u00bb uniquement $1<\/span>.<\/p>\n<p>M\u00eame si <strong>l&#039;annonce &quot;A&quot; paie la MOITI\u00c9 par clic <\/strong>Vous g\u00e9n\u00e9rez 50% de revenus de plus pour Google que l&#039;annonce &quot;B&quot;, donc Google va vous classer plus haut dans les SERP pour vous faire gagner encore plus d&#039;argent.<\/p>\n<p>Ceci est une explication tr\u00e8s basique du fonctionnement de Google Adwords en mati\u00e8re de positionnement des annonces.Dans les prochains articles, nous traiterons d&#039;autres aspects tels que<strong> Niveau de qualit\u00e9<\/strong> et voir ce que nous pouvons faire pour am\u00e9liorer le CTR de nos publicit\u00e9s et ainsi obtenir de meilleures positions pour de moins en moins d&#039;argent.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dans cet article, nous allons expliquer de mani\u00e8re tr\u00e8s simplifi\u00e9e la mani\u00e8re dont Google Adwords positionne ses publicit\u00e9s, c&#039;est tr\u00e8s important car plus nos publicit\u00e9s Adwords sont positionn\u00e9es, nous inciterons plus de gens \u00e0 cliquer dessus. En termes simples, nous pouvons le r\u00e9sumer ainsi: \u00abGoogle positionne les annonces mieux que plus d&#039;argent ...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[14,131],"class_list":["post-119","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","category-ppc-google-ads","tag-google-adwords","tag-ppc-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo Google Adwords posiciona sus anuncios? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Art\u00edculo sobre c\u00f3mo Google Adwords determina el posicionamiento de los anuncios, consejos para mejorar el posicionamiento de nuestros anuncios de Google Adwords\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/comment-google-adwords-positionne-vos-annonces\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Google Adwords posiciona sus anuncios? 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