{"id":1191,"date":"2011-04-25T09:01:24","date_gmt":"2011-04-25T12:01:24","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1191"},"modified":"2011-04-25T09:13:20","modified_gmt":"2011-04-25T12:13:20","slug":"los-5-tipos-de-objetivos-de-link-building","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/seo-positionnement-web\/les-5-types-dobjectifs-de-construction-de-liens\/","title":{"rendered":"Les 5 types d'objectifs de cr\u00e9ation de liens"},"content":{"rendered":"

Les actions de Link Building que nous devons mener varient en fonction des objectifs de notre m\u00e9tier, ou de ceux de nos clients, \u00e0 d\u00e9faut. Ainsi, diff\u00e9rentes strat\u00e9gies sont n\u00e9cessaires pour diff\u00e9rentes entreprises.<\/p>\n

Rand Fishkin a publi\u00e9 un bon Pr\u00e9sentation de la pr\u00e9sentation SEO<\/a> cela explique clairement quels sont les 5 types d'objectifs de Link Building (g\u00e9n\u00e9ration de lien) et l'importance des diff\u00e9rents facteurs dans la g\u00e9n\u00e9ration de liens en fonction de l'objectif.<\/p>\n

Liens pour le positionnement individuel<\/h3>\n

Objectif: <\/strong>Am\u00e9liorez le positionnement d'une seule page Web par un terme de recherche sp\u00e9cifique.<\/p>\n

Texte d'ancrage:<\/strong> 5\/5 (tr\u00e8s important)<\/p>\n

Lien vers une URL sp\u00e9cifique: <\/strong>5\/5 (tr\u00e8s important)<\/p>\n

Qualit\u00e9 + diversit\u00e9 des liens: <\/strong>3\/5 (mod\u00e9r\u00e9)<\/p>\n

Qualit\u00e9 de la source du lien: <\/strong>3\/5 (mod\u00e9r\u00e9)<\/p>\n

Liens pour le domaine "Autorit\u00e9"<\/h3>\n

Objectif:<\/strong> Am\u00e9liorez la capacit\u00e9 du domaine \u00e0 positionner toutes les pages qu'il contient dans de meilleures positions.<\/p>\n

Texte d'ancrage:<\/strong> 1\/5 (tr\u00e8s peu important)<\/p>\n

Lien vers une URL sp\u00e9cifique: <\/strong>1\/5 (tr\u00e8s peu important)<\/p>\n

Qualit\u00e9 + diversit\u00e9 des liens: <\/strong>5\/5 (tr\u00e8s important)<\/p>\n

Qualit\u00e9 de la source du lien: <\/strong>4\/5 (important)<\/p>\n

Liens pour l'indexation<\/h3>\n

Objectif:<\/strong> Permettre \u00e0 un plus grand nombre de pages d'\u00eatre index\u00e9es vers les moteurs de recherche en faisant circuler plus de \u00abjus de lien\u00bb entre les diff\u00e9rentes pages.<\/p>\n

Texte d'ancrage:<\/strong> 1\/5 (tr\u00e8s peu important)<\/p>\n

Lien vers une URL sp\u00e9cifique: <\/strong>1\/5 (tr\u00e8s peu important)<\/p>\n

Qualit\u00e9 + diversit\u00e9 des liens: <\/strong>2\/5 (sans importance)<\/p>\n

Qualit\u00e9 de la source du lien: <\/strong>5\/5 (tr\u00e8s important)<\/p>\n

Ou sinon<\/p>\n

Qualit\u00e9 + diversit\u00e9 des liens: <\/strong>5\/5 (mod\u00e9r\u00e9)<\/p>\n

Qualit\u00e9 de la source du lien: <\/strong>2\/5 (tr\u00e8s important)<\/p>\n

Liens pour le trafic et l'image de marque<\/h3>\n

Objectif:<\/strong> Cr\u00e9ez plus de notori\u00e9t\u00e9 et attirez un trafic qualifi\u00e9.<\/p>\n

Texte d'ancrage:<\/strong> 1\/5 (tr\u00e8s peu important)<\/p>\n

Lien vers une URL sp\u00e9cifique: <\/strong>2\/5 (sans importance)<\/p>\n

Qualit\u00e9 + diversit\u00e9 des liens: <\/strong>3\/5 (mod\u00e9r\u00e9)<\/p>\n

Qualit\u00e9 de la source du lien: <\/strong>4\/5 (important)<\/p>\n

Liens pour les conversions<\/h3>\n

Objectif:<\/strong> Attirez un trafic qualifi\u00e9 susceptible de g\u00e9n\u00e9rer des conversions et des achats sur notre site.<\/p>\n

Texte d'ancrage:<\/strong> 1\/5 (tr\u00e8s peu important)<\/p>\n

Lien vers une URL sp\u00e9cifique: <\/strong>5\/5 (tr\u00e8s important)<\/p>\n

Qualit\u00e9 + diversit\u00e9 des liens: <\/strong>1\/5 (tr\u00e8s peu important)<\/p>\n

Qualit\u00e9 de la source du lien: <\/strong>5\/5 (tr\u00e8s important)<\/p>\n

Comme toute chose dans la vie, nous devrons \u00e9laborer diff\u00e9rentes strat\u00e9gies et \u00e9tapes \u00e0 suivre en fonction de nos principaux objectifs \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"

Las acciones de Link Building que debemos realizar var\u00edan de acuerdo a los objetivos de nuestro negocio, o los de nuestros clientes en su defecto. Es as\u00ed que se necesitan distintas estrategias para distintos negocios. Rand Fishkin public\u00f3 una buena presentaci\u00f3n de Introducci\u00f3n al SEO que explica claramente cu\u00e1les son los 5 tipos de objetivos…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[134,8],"class_list":["post-1191","post","type-post","status-publish","format-standard","hentry","category-posicionamiento-web-seo","tag-link-building","tag-posicionamiento-web"],"aioseo_notices":[],"yoast_head":"\nLos 5 Tipos de Objetivos de Link Building - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Los 5 Tipos de Objetivos de Link Building. 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