{"id":1197,"date":"2011-04-27T16:16:47","date_gmt":"2011-04-27T19:16:47","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1197"},"modified":"2011-04-27T16:16:47","modified_gmt":"2011-04-27T19:16:47","slug":"como-usar-adwords-para-promover-apps-de-android-y-ios","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/comment-utiliser-adwords-pour-promouvoir-les-applications-android-et-ios\/","title":{"rendered":"Comment utiliser AdWords pour promouvoir les applications Android et iOS"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/android-vs-ios.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1202\" title=\"android-vs-ios\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/android-vs-ios.jpg\" alt=\"\" width=\"300\" height=\"184\" \/><\/a><\/p>\n<p>Si vous vous consacrez ou pr\u00e9voyez de vous consacrer au d\u00e9veloppement d&#039;applications pour Android ou iOS (iPhone, iPad, iPod, etc.), il est tr\u00e8s probable qu&#039;\u00e0 un moment donn\u00e9 vous ayez rencontr\u00e9 la question philosophique fondamentale suivante:<\/p>\n<p><strong>Comment! # @ $ incite-t-il plus de gens \u00e0 t\u00e9l\u00e9charger mes applications?!?<\/strong><\/p>\n<p>Depuis quelque temps d\u00e9j\u00e0, Google Adwords propose non seulement de pouvoir diffuser des annonces sur les appareils mobiles, mais nous pouvons \u00e9galement choisir le syst\u00e8me d&#039;exploitation et m\u00eame l&#039;op\u00e9rateur de t\u00e9l\u00e9phonie mobile vers lequel nous voulons cibler les annonces.<\/p>\n<p>Les publicit\u00e9s qui dirigent vers les t\u00e9l\u00e9chargements d&#039;applications ne sont automatiquement affich\u00e9es que sur les appareils qui prennent en charge cette application, de cette fa\u00e7on, on \u00e9vite que, par erreur, l&#039;annonce de votre application Android ait \u00e9t\u00e9 diffus\u00e9e sur des appareils avec iOS.<\/p>\n<p>Un autre point int\u00e9ressant est que <strong>Les annonces affichent un lien &quot;T\u00e9l\u00e9charger&quot; au lieu d&#039;une URL<\/strong> dans le champ URL visible, ce qui les rend beaucoup plus attrayants pour les utilisateurs de l&#039;application.<\/p>\n<p>Pour y parvenir, il suffit d&#039;inclure <strong>\u00abitunes.apple.com\/\u00bb<\/strong> ou alors\u00a0<strong>\u00abmarket.android.com\/\u00bb<\/strong> suivi du nom de l&#039;application et le syst\u00e8me affichera automatiquement<strong> &#039;T\u00e9l\u00e9charger l&#039;application iPhone&#039;<\/strong> ou alors <strong>&quot;T\u00e9l\u00e9chargez l&#039;application Android.&quot;<\/strong><\/p>\n<p><strong>Super, c&#039;est ce dont j&#039;ai besoin! Mais comment configurer mes campagnes AdWords pour qu&#039;elles ne s&#039;affichent que sur certains appareils mobiles?<\/strong><\/p>\n<p>Mettre en place une campagne pour des appareils mobiles sp\u00e9cifiques est TR\u00c8S simple, allez simplement dans l&#039;onglet &quot;Param\u00e8tres&quot;, descendez dans l&#039;option &quot;R\u00e9seaux et appareils&quot;, sous &quot;Appareils&quot; choisissez &quot;Je veux les s\u00e9lectionner moi-m\u00eame ...&quot; et s\u00e9lectionnez les options suivantes:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/adwords-android-iphone.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1200\" title=\"adwords android iphone\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/adwords-android-iphone.jpg\" alt=\"\" width=\"600\" height=\"298\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/adwords-android-iphone.jpg 600w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/adwords-android-iphone-300x149.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Une fois ces param\u00e8tres enregistr\u00e9s, nos annonces ne seront diffus\u00e9es que pour les appareils dot\u00e9s du syst\u00e8me d&#039;exploitation choisi.<\/p>\n<p><strong>Et quelle exp\u00e9rience avez-vous de la promotion d&#039;applications avec Google Adwords?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Si te dedic\u00e1s o pens\u00e1s dedicarte a desarrollar aplicaciones para Android o para iOS (iPhone, iPad, iPod, etc.), es muy probable que en alg\u00fan momento te hayas encontrado con la siguiente pregunta filos\u00f3fica fundamental: C\u00f3mo !#@$ hago que m\u00e1s gente descargue mis aplicaciones?!? Desde ya hace alg\u00fan buen tiempo que Google Adwords ofrece no solamente&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1197","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo usar Adwords para Promover Apps de Android y iOS - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"C\u00f3mo usar Google Adwords para Promover Apps (aplicaciones) de Android y iOS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/comment-utiliser-adwords-pour-promouvoir-les-applications-android-et-ios\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo usar Adwords para Promover Apps de Android y iOS - 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