{"id":1220,"date":"2011-05-11T11:29:39","date_gmt":"2011-05-11T14:29:39","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1220"},"modified":"2011-05-11T11:29:39","modified_gmt":"2011-05-11T14:29:39","slug":"google-adwords-nueva-opcion-de-orientacion-a-tablets","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-adwords-nouvelle-option-cible-tablettes\/","title":{"rendered":"Google Adwords: nouvelle option de ciblage des tablettes"},"content":{"rendered":"<p>Avec la croissance <strong>BOOM!<\/strong> de tablettes, Google Adwords ne pouvait \u00eatre laiss\u00e9 pour compte et a annonc\u00e9 sur son blog officiel que dans les semaines \u00e0 venir, il lancerait un nouveau <a href=\"http:\/\/adwords-es.blogspot.com\/2011\/05\/presentacion-de-las-nuevas-opciones-de.html\">option de ciblage sur tablette<\/a>.<\/p>\n<p>La nouvelle option se trouvera dans la section &quot;R\u00e9seaux et appareils&quot; de l&#039;onglet &quot;Configuration&quot; avec le nom <strong>&quot;Tablettes avec navigateur complet&quot;<\/strong>.<\/p>\n<p>L&#039;id\u00e9e de cette option est de pouvoir cibler facilement des campagnes sur tous les appareils qui entrent dans la cat\u00e9gorie des tablettes, de pouvoir choisir le type d&#039;appareil et de syst\u00e8me d&#039;exploitation que nous voulons cibler avec pr\u00e9cision.<\/p>\n<h3>Mise en page de la page de destination<\/h3>\n<p>Si nous allons orienter une campagne vers les tablettes, il est tr\u00e8s important de concevoir une page de destination optimis\u00e9e pour celle-ci, en tenant compte des limitations et de la r\u00e9solution de ces appareils.<\/p>\n<p>Il ne s\u2019agit pas seulement d\u2019une \u00abmeilleure pratique\u00bb recommand\u00e9e, <strong>le syst\u00e8me limitera la port\u00e9e d&#039;une campagne qui utilise une page de destination qu&#039;il ne consid\u00e8re pas comme optimis\u00e9e pour les tablettes<\/strong> (par exemple: pages r\u00e9alis\u00e9es en flash)<\/p>\n<h3>Avantages du ciblage des campagnes sur les tablettes<\/h3>\n<p>Selon le produit ou service que vous faites la promotion, cette nouvelle option peut \u00eatre vitale et passer inaper\u00e7ue.<\/p>\n<p>Si vous d\u00e9veloppez ou vendez des applications, des services Web, des accessoires pour tablettes ou tablettes eux-m\u00eames, cette nouvelle option peut consid\u00e9rablement booster votre activit\u00e9.<\/p>\n<p><strong>Imaginez bombarder tous les utilisateurs d&#039;iPad 1 avec des publicit\u00e9s pour iPad 2, c&#039;est \u00eatre diabolique hehe<\/strong><\/p>\n<p>Si la campagne est davantage ax\u00e9e sur la marque, \u00eatre en mesure d&#039;atteindre un groupe d\u00e9mographique sp\u00e9cifique est tout aussi puissant.<\/p>\n<h3>Types d&#039;annonces pouvant \u00eatre diffus\u00e9es sur les tablettes<\/h3>\n<p>Les tablettes ne pourront voir que des annonces textuelles et des annonces graphiques standards (du moins pour le moment!).<\/p>\n<p>Personnellement, j&#039;essaierai cette option quand ils la lanceront ouvertement, cela ne fait jamais de mal d&#039;avoir plus d&#039;options pour l&#039;affichage.<\/p>\n<p><strong>Est-ce que l&#039;un d&#039;entre vous pense que cette nouvelle option peut vous aider beaucoup dans vos campagnes?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Con el creciente BOOM! de las tablets, Google Adwords no se pod\u00eda quedar atr\u00e1s y anunci\u00f3 en su blog oficial que dentro de las siguientes semanas estar\u00e1n lanzando una nueva opci\u00f3n de orientaci\u00f3n a tablets. La nueva opci\u00f3n se encontrar\u00e1 en la secci\u00f3n \u00abRedes y dispositivos\u00bb de la pesta\u00f1a \u00abConfiguraci\u00f3n\u00bb con el nombre \u00abTablets con&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1220","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: Nueva opci\u00f3n de Orientaci\u00f3n a Tablets - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords presenta nueva opci\u00f3n de orientaci\u00f3n de anuncios a Tablets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-adwords-nouvelle-option-cible-tablettes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Nueva opci\u00f3n de Orientaci\u00f3n a Tablets - 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