{"id":125,"date":"2009-11-16T18:11:20","date_gmt":"2009-11-16T21:11:20","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=125"},"modified":"2009-11-16T18:11:20","modified_gmt":"2009-11-16T21:11:20","slug":"5-razones-por-las-que-deberias-estar-usando-google-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/5-raisons-pourquoi-vous-devriez-utiliser-google-adwords\/","title":{"rendered":"5 raisons pour lesquelles vous DEVRIEZ utiliser Google Adwords"},"content":{"rendered":"<p>Vous vendez des infoproduits, des services ou des biens \u00abphysiques\u00bb, vous devriez faire votre promotion avec des programmes <strong>PPC<\/strong> Quoi <strong>Google AdWords<\/strong>.<\/p>\n<p>Il est vrai que rien de mieux que d&#039;\u00eatre bien positionn\u00e9 dans notre moteur de recherche pr\u00e9f\u00e9r\u00e9 et d&#039;avoir tout le trafic qualifi\u00e9 du monde gratuitement, mais de mani\u00e8re r\u00e9aliste, nous nous rendons compte que peu importe \u00e0 quel point nous sommes bons en SEO (ou \u00e0 quel point ceux que nous embauchons) cela prend beaucoup de temps ... et comme on le sait, <strong>le temps, c&#039;est de l&#039;argent.<\/strong><\/p>\n<p>Voici 5 raisons pour lesquelles vous devriez d\u00e9j\u00e0 utiliser Google Adwords:<\/p>\n<p>1- La plupart des personnes qui utilisent r\u00e9guli\u00e8rement internet sont d\u00e9j\u00e0 habitu\u00e9es \u00e0 acheter en ligne, il n&#039;y a plus cette peur d&#039;il y a des ann\u00e9es o\u00f9 tout le monde craignait d&#039;\u00eatre victime d&#039;une arnaque.<\/p>\n<p>2- Les r\u00e9sultats sont instantan\u00e9s, notre campagne fonctionne peu de temps apr\u00e8s son lancement. Ce qui signifie que nous obtenons une bonne exposition en quelques minutes au lieu d&#039;attendre des mois pour y arriver.<\/p>\n<p>3- Avec Adwords, nous avons la possibilit\u00e9 de g\u00e9olocalisation, afin que nous puissions diffuser nos annonces uniquement aux personnes qui pourraient \u00eatre vraiment int\u00e9ress\u00e9es par notre produit ou service. Disons que si nous vendons des pierres de 500 kg en Argentine, je ne pense pas que quiconque en Afghanistan qui voit notre annonce sera tr\u00e8s heureux de les leur apporter par DHL.<\/p>\n<p>4- <a href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/comment-google-adwords-positionne-vos-annonces\/\">AdWords r\u00e9compense les performances<\/a> des publicit\u00e9s, donc si nous optimisons suffisamment notre campagne pour qu&#039;elle ait un bon CTR, nous paierons moins par clic!<\/p>\n<p>5- Vos concurrents ne peuvent pas voir le montant exact de votre paiement par clic, les mots-cl\u00e9s pour lesquels vous payez ou quel est votre CTR.<\/p>\n<p>Le potentiel offert par Adwords est si grand que sa bonne mise en \u0153uvre fait la diff\u00e9rence entre l&#039;\u00e9chec et le succ\u00e8s, comme dans le <a href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/adwords-triangulation-method-tactic-for-google-adwords\/\">cas d&#039;\u00e9tude<\/a> Stompernet nous montre comment ils ont sauvegard\u00e9 l&#039;un de leurs sites lorsqu&#039;il a \u00e9t\u00e9 d\u00e9sindex\u00e9 par erreur de Google.<\/p>\n<p>\u00c9videmment, ce n&#039;est pas une raison pour arr\u00eater de valoriser le positionnement organique, mais c&#039;est certainement un TR\u00c8S BON coup de pouce pour toute entreprise.<\/p>","protected":false},"excerpt":{"rendered":"<p>Est\u00e9s vendiendo infoproductos, alg\u00fan servicio o bienes \u00abf\u00edsicos\u00bb algo que deber\u00edas estar haciendo es promocionandote con programas PPC como Google Adwords. Es cierto que nada es mejor que estar bien posicionados en nuestro motor de b\u00fasqueda favorito y tener todo el tr\u00e1fico calificado del mundo gratis pero siendo realistas nos damos cuenta que sin importar&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[14,10,131],"class_list":["post-125","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","category-ppc-google-ads","tag-google-adwords","tag-marketing-online","tag-ppc-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Razones por las que DEBER\u00cdAS estar usando Google Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"5 Razones por las que DEBER\u00cdAS estar utilizando Google Adwords y PPC en general para mejorar tus ventas en internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/5-raisons-pourquoi-vous-devriez-utiliser-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Razones por las que DEBER\u00cdAS estar usando Google Adwords - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"5 Razones por las que DEBER\u00cdAS estar utilizando Google Adwords y PPC en general para mejorar tus ventas en internet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/5-raisons-pourquoi-vous-devriez-utiliser-google-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2009-11-16T21:11:20+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/marketing-digital\/5-razones-por-las-que-deberias-estar-usando-google-adwords\/\",\"url\":\"https:\/\/guillermopareja.com\/marketing-digital\/5-razones-por-las-que-deberias-estar-usando-google-adwords\/\",\"name\":\"5 Razones por las que DEBER\u00cdAS estar usando Google Adwords - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"datePublished\":\"2009-11-16T21:11:20+00:00\",\"dateModified\":\"2009-11-16T21:11:20+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"5 Razones por las que DEBER\u00cdAS estar utilizando Google Adwords y PPC en general para mejorar tus ventas en internet.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/marketing-digital\/5-razones-por-las-que-deberias-estar-usando-google-adwords\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/marketing-digital\/5-razones-por-las-que-deberias-estar-usando-google-adwords\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/marketing-digital\/5-razones-por-las-que-deberias-estar-usando-google-adwords\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Razones por las que DEBER\u00cdAS estar usando Google Adwords\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/fr\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Razones por las que DEBER\u00cdAS estar usando Google Adwords - Marketing y Anal\u00edtica Digital","description":"5 Razones por las que DEBER\u00cdAS estar utilizando Google Adwords y PPC en general para mejorar tus ventas en internet.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/5-raisons-pourquoi-vous-devriez-utiliser-google-adwords\/","og_locale":"fr_FR","og_type":"article","og_title":"5 Razones por las que DEBER\u00cdAS estar usando Google Adwords - Marketing y Anal\u00edtica Digital","og_description":"5 Razones por las que DEBER\u00cdAS estar utilizando Google Adwords y PPC en general para mejorar tus ventas en internet.","og_url":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/5-raisons-pourquoi-vous-devriez-utiliser-google-adwords\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2009-11-16T21:11:20+00:00","author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"\u00c9crit par":"Guillermo Pareja","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/marketing-digital\/5-razones-por-las-que-deberias-estar-usando-google-adwords\/","url":"https:\/\/guillermopareja.com\/marketing-digital\/5-razones-por-las-que-deberias-estar-usando-google-adwords\/","name":"5 Razones por las que DEBER\u00cdAS estar usando Google Adwords - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"datePublished":"2009-11-16T21:11:20+00:00","dateModified":"2009-11-16T21:11:20+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"5 Razones por las que DEBER\u00cdAS estar utilizando Google Adwords y PPC en general para mejorar tus ventas en internet.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/marketing-digital\/5-razones-por-las-que-deberias-estar-usando-google-adwords\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/marketing-digital\/5-razones-por-las-que-deberias-estar-usando-google-adwords\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/marketing-digital\/5-razones-por-las-que-deberias-estar-usando-google-adwords\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"5 Razones por las que DEBER\u00cdAS estar usando Google Adwords"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/fr\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/posts\/125"}],"collection":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/comments?post=125"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/posts\/125\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/media?parent=125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/categories?post=125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/tags?post=125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}