{"id":1320,"date":"2011-07-14T19:13:10","date_gmt":"2011-07-14T22:13:10","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1320"},"modified":"2011-07-14T19:13:10","modified_gmt":"2011-07-14T22:13:10","slug":"herramienta-de-orientacion-contextual-ver-ubicaciones-previstas","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/outil-de-ciblage-contextuel-vue-emplacements-predits\/","title":{"rendered":"Outil d'orientation contextuelle: afficher les emplacements planifi\u00e9s"},"content":{"rendered":"

J'avais d\u00e9j\u00e0 \u00e9crit sur le Outil d'orientation contextuelle<\/a>, une sorte de G\u00e9n\u00e9rateur de mots cl\u00e9s, mais visant \u00e0 nous proposer des id\u00e9es de mots cl\u00e9s dans des campagnes contextuelles sur le R\u00e9seau Display.<\/p>\n

Bien que cet outil soit facile \u00e0 utiliser et n'offre pas un tr\u00e8s large \u00e9ventail d'options, il fait TR\u00c8S bien son travail et nous fait gagner beaucoup de temps pour rechercher et d\u00e9velopper une campagne sur le R\u00e9seau Display orient\u00e9e contextuellement.<\/p>\n

L'une de mes options pr\u00e9f\u00e9r\u00e9es dans cet outil est l'option "Voir les emplacements pr\u00e9vus". Cette option nous permet de voir les sites du R\u00e9seau Display sur lesquels nos annonces pourraient \u00eatre diffus\u00e9es si nous utilisons certains mots cl\u00e9s.<\/p>\n

Pour utiliser cette option, il suffit d'entrer dans l'Outil d'orientation contextuelle, en cliquant sur \u00abRapports et outils\u00bb puis en s\u00e9lectionnant l'outil.<\/p>\n

\"\"Ensuite, il suffit de chercher des id\u00e9es pour le mot-cl\u00e9 qui nous int\u00e9resse et de cliquer sur le cercle avec les points de suspension et le tour est jou\u00e9!
\n\"\"\"\"Si vous le souhaitez, vous pouvez \u00e9galement s\u00e9lectionner l'option "Tout afficher", qui nous montrera les pages exactes de chaque domaine o\u00f9 nos annonces peuvent \u00eatre diffus\u00e9es.<\/p>\n

\"\"<\/p>\n

Utiliser cet outil n'est pas de la physique quantique et en fait il semblerait m\u00eame ridicule de consacrer un article entier \u00e0 une option aussi petite que "Voir les emplacements pr\u00e9vus", cependant cette petite option peut vous \u00e9viter quelques maux de t\u00eate, cette option semble particuli\u00e8rement utile pour moi pour 2 choses:<\/p>\n

1) Pr\u00e9sentation du plan au client<\/strong><\/p>\n

Dans de nombreux cas, les clients ont besoin d'informations sur les sites estim\u00e9s sur lesquels leurs annonces seront affich\u00e9es et Ils ne sont PAS satisfaits<\/strong> avec la r\u00e9ponse standard classique:<\/p>\n

"Le R\u00e9seau Display compte des milliers et des milliers de sites. Vos annonces seront diffus\u00e9es sur tous les sites pertinents pour votre produit \/ service gr\u00e2ce au ciblage contextuel"<\/em><\/p>\n

En utilisant l'option "Voir les emplacements pr\u00e9vus", nous pouvons pr\u00e9parer un rapport en quelques minutes avec les sites et pages possibles dans lesquels les annonces seront affich\u00e9es pour chaque groupe d'annonces au client, r\u00e9pondant ainsi \u00e0 la requ\u00eate du client.<\/p>\n

De m\u00eame, pour \u00e9viter toute confusion, il faut toujours pr\u00e9ciser que les publicit\u00e9s peuvent \u00eatre diffus\u00e9es sur plus de sites et que nous ne fournissons que des exemples \ud83d\ude09<\/p>\n

2) Exclure des emplacements<\/strong><\/p>\n

En connaissant les emplacements sur lesquels nos annonces peuvent \u00e9ventuellement \u00eatre diffus\u00e9es, nous pouvons \u00e9galement exclure ceux que nous consid\u00e9rons comme inappropri\u00e9s sans qu'il soit n\u00e9cessaire de lancer d'abord la campagne, puis d'ex\u00e9cuter des rapports sur les emplacements automatiques pour d\u00e9tecter les sites sur lesquels nos annonces sont diffus\u00e9es et ceux qu'ils ne diffusent pas. correspondent aux objectifs de la campagne.<\/p>\n

Fondamentalement, ce que nous faisons avec cela est d'\u00e9viter d'investir de l'argent dans la publicit\u00e9 de nos produits \/ services sur des sites o\u00f9 il est fort probable que les utilisateurs n'aient pas la moindre intention de l'acheter, c'est plus important que tout si nous utilisons des mots-cl\u00e9s tr\u00e8s g\u00e9n\u00e9riques qui peuvent r\u00e9sultat ambigu.<\/p>\n

Il existe de nombreuses utilisations possibles des options offertes par les diff\u00e9rents outils Adwords, c'est juste une question de cr\u00e9ativit\u00e9 et d'ing\u00e9niosit\u00e9 pour tirer le meilleur parti des options les plus insignifiantes \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"

Anteriormente ya hab\u00eda escrito sobre la Herramienta de Orientaci\u00f3n Contextual, una especie de Herramienta de Palabras Clave, pero centrada en ofrecernos ideas de palabras clave campa\u00f1as contextuales en la Red de Display. Si bien esta herramienta es f\u00e1cil de utilizar y no posee una gama muy amplia de opciones, realiza su trabajo MUY bien y…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,131,91],"class_list":["post-1320","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-ppc-google-adwords","tag-red-de-display"],"aioseo_notices":[],"yoast_head":"\nHerramienta de Orientaci\u00f3n Contextual: Ver Ubicaciones Previstas - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Ver Ubicaciones Previstas de la Red de Display con la Herramienta de Orientaci\u00f3n Contextual de Google Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/outil-de-ciblage-contextuel-vue-emplacements-predits\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Herramienta de Orientaci\u00f3n Contextual: Ver Ubicaciones Previstas - 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