{"id":1330,"date":"2011-07-20T15:01:50","date_gmt":"2011-07-20T18:01:50","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1330"},"modified":"2011-07-20T15:01:50","modified_gmt":"2011-07-20T18:01:50","slug":"exportar-e-importar-campanas-facilmente-con-adwords-editor","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/exporter-et-importer-facilement-avec-adwords-editor\/","title":{"rendered":"Exportez et importez facilement des campagnes avec Adwords Editor"},"content":{"rendered":"

Dans diff\u00e9rentes situations, vous devrez peut-\u00eatre migrer une ou plusieurs campagnes enti\u00e8res d'un compte \u00e0 un autre, cela peut \u00eatre n\u00e9cessaire soit pour r\u00e9organiser un compte, pour un changement de fournisseur de services SEM ou fondamentalement pour toute autre raison.<\/p>\n

Un cas particulier est celui d'un de mes clients qui avait ses campagnes pour l'Argentine et le Br\u00e9sil dans le m\u00eame compte et qui souhaitait les diviser en deux comptes distincts pour pouvoir g\u00e9rer \/ optimiser les campagnes et leur budget de mani\u00e8re plus confortable et ind\u00e9pendante. mani\u00e8re., ainsi que de contr\u00f4ler la performance de chaque pays s\u00e9par\u00e9ment sans avoir besoin de pr\u00e9parer un rapport.<\/p>\n

Chaque pays a eu plus de 20 campagnes et les migrer, ce qui peut sembler un travail bestial, c'est vraiment TRES simple en utilisant l'option Exporter et Importer des campagnes de l'\u00e9diteur Adwords.<\/strong><\/p>\n

Tout d'abord, il suffit d'ouvrir le compte \u00e0 partir duquel nous souhaitons exporter les campagnes dans l'\u00e9diteur Adwords.<\/p>\n

\"\"Il convient de pr\u00e9ciser que ces campagnes ne sont rien de plus qu'un exemple pour ce post \ud83d\ude1b<\/em><\/p>\n

<\/em>Supposons que nous souhaitons s\u00e9parer les campagnes ciblant le Br\u00e9sil dans un nouveau compte pour faciliter l'analyse et la gestion des campagnes.<\/p>\n

Cr\u00e9er \u00e0 nouveau les campagnes dans un nouveau compte serait un casse-t\u00eate et prendrait beaucoup de temps de travail, nous utiliserons donc simplement la fonction de campagne d'exportation de l'\u00e9diteur Adwords.<\/p>\n

\"\"Ensuite, il suffit de s\u00e9lectionner manuellement les campagnes que nous souhaitons exporter.<\/p>\n

\"\"Une fois que nous avons s\u00e9lectionn\u00e9 toutes les campagnes, nous cliquons sur \u00abOK\u00bb et enregistrons le fichier CSV.<\/p>\n

\"\"<\/p>\n

Ensuite, nous devons ouvrir dans Adwords Editor le compte dans lequel nous voulons importer les campagnes r\u00e9cemment export\u00e9es et s\u00e9lectionner l'option "Importer CSV" et choisir que nous voulons importer \u00e0 partir d'un fichier.<\/p>\n

\"\"Une fois le fichier s\u00e9lectionn\u00e9, nous verrons l'\u00e9cran suivant qui montre toutes les donn\u00e9es qui seront import\u00e9es.<\/p>\n

\"\"Normalement, il n'est pas n\u00e9cessaire d'apporter des modifications si le fichier a \u00e9t\u00e9 obtenu via l'option d'exportation d'Adwords Editor, nous proc\u00e9dons donc \u00e0 l'importation en cliquant sur "Importer".<\/p>\n

Une fois l'importation trait\u00e9e, nous verrons le message suivant:<\/p>\n

\"\"Ensuite, nous s\u00e9lectionnons l'option \u00abRevoir les modifications import\u00e9es\u00bb et\u00a0voila! <\/strong><\/em>Les campagnes sont d\u00e9j\u00e0 import\u00e9es dans le nouveau compte et il suffit de s\u00e9lectionner l'option "Conserver les modifications propos\u00e9es".<\/p>\n

\"\"Une fois les modifications propos\u00e9es approuv\u00e9es, il suffit publier des modifications<\/strong> afin que les campagnes de votre nouveau compte commencent \u00e0 diffuser nos annonces. \ud83d\ude42<\/p>\n

Par contre, si vous effectuez un export et un import de campagnes, c'est TR\u00c8S IMPORTANT<\/strong> n'oubliez pas de mettre en veille ou de supprimer les campagnes qui ont \u00e9t\u00e9 export\u00e9es dans le compte pr\u00e9c\u00e9dent, sinon nous aurons des campagnes en double dans deux comptes diff\u00e9rents, ce qui peut nous valoir une p\u00e9nalit\u00e9 pour Double portion.<\/strong><\/p>\n

J'esp\u00e8re que cet article vous sera utile pour vous faire gagner du temps dans votre quotidien avec Google Adwords.<\/p>","protected":false},"excerpt":{"rendered":"

En distintas situaciones es posible que necesites migrar una o m\u00e1s campa\u00f1as enteras de una cuenta a otra, esto podr\u00edas necesitarlo ya sea para reorganizar una cuenta, por un cambio de proveedor de servicios SEM o b\u00e1sicamente por cualquier otro motivo. Un caso puntual es el de un cliente m\u00edo que ten\u00eda sus campa\u00f1as tanto…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[97,14],"class_list":["post-1330","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-adwords-editor","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"\nExportar e Importar Campa\u00f1as F\u00e1cilmente con Adwords Editor - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Exportar e Importar campa\u00f1as de Google Adwords con la herramienta Adwords Editor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/exporter-et-importer-facilement-avec-adwords-editor\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exportar e Importar Campa\u00f1as F\u00e1cilmente con Adwords Editor - 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