{"id":1416,"date":"2011-09-06T05:00:50","date_gmt":"2011-09-06T08:00:50","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1416"},"modified":"2011-09-06T00:56:05","modified_gmt":"2011-09-06T03:56:05","slug":"3-formas-de-potenciar-tus-campanas-seo-con-google-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/3-facons-de-booster-vos-cloches-de-referencement-avec-google-adwords\/","title":{"rendered":"3 fa\u00e7ons de booster vos campagnes SEO avec Google Adwords"},"content":{"rendered":"

SEM et SEO vont de pair comme des jumeaux fantastiques, pouvant utiliser les informations obtenues de l'un pour renforcer les efforts consentis dans l'autre.<\/p>\n

\"\"
La diff\u00e9rence est que ni l'un ni l'autre ne se transforme en seau d'eau<\/figcaption><\/figure>\n

Heureusement les discussions et articles de blog sur le c\u00e9l\u00e8bre sujet "SEO vs SEM" n'existent plus comme avant, il est \u00e9galement toujours bon de se rafra\u00eechir un peu la m\u00e9moire sur les diff\u00e9rentes mani\u00e8res dont une campagne Google Adwords peut fournir des informations tr\u00e8s pr\u00e9cieuses pour un r\u00e9f\u00e9rencement. campagne que vous souhaitez r\u00e9aliser ou qui est d\u00e9j\u00e0 en cours.<\/p>\n

Par cons\u00e9quent, j'explique maintenant 3 fa\u00e7ons d'am\u00e9liorer vos campagnes de r\u00e9f\u00e9rencement avec Google Adwords:<\/strong><\/p>\n

1) Am\u00e9liorez votre CTR et CR organiques<\/strong><\/p>\n

Avec AdWords, vous pouvez tester diff\u00e9rentes versions de la m\u00eame annonce pour un certain mot cl\u00e9 afin de trouver les incitations \u00e0 l'action, les avantages, les promotions, etc. ils sont plus attractifs pour les utilisateurs.<\/p>\n

Ces informations sont tr\u00e8s utiles pour aider \u00e0 r\u00e9diger diff\u00e9rents \u00e9l\u00e9ments tels que le titre et la m\u00e9ta description des pages du site Web du client qui sont positionn\u00e9es pour am\u00e9liorer le CTR organique et les taux de conversion.<\/p>\n

2) Analyser les termes de recherche des utilisateurs <\/strong><\/p>\n

Le rapport sur les termes de recherche est l'un de mes favoris, nous apprenant quelles sont les recherches r\u00e9elles utilis\u00e9es par les utilisateurs au-del\u00e0 des mots-cl\u00e9s que nous avons pu utiliser lors de la recherche initiale de mots-cl\u00e9s.<\/p>\n

3) Test, test, test<\/strong><\/p>\n

Plus d'une fois, la situation se pr\u00e9sente o\u00f9 un client est convaincu que le positionnement de son site Web pour un certain mot-cl\u00e9 pourrait conduire \u00e0 des r\u00e9sultats X ou Y.<\/p>\n

La r\u00e9alit\u00e9 est que la meilleure chose \u00e0 faire avant de faire toute action de r\u00e9f\u00e9rencement qui peut prendre des mois pour montrer des r\u00e9sultats concrets est de tester les mots-cl\u00e9s que nous voulons tester avec AdWords pour mesurer des r\u00e9sultats r\u00e9els.<\/p>\n

Certaines questions auxquelles ce test simple peut r\u00e9pondre sont:<\/strong><\/p>\n

- Les utilisateurs qui effectuent ces requ\u00eates de recherche sont-ils vraiment int\u00e9ress\u00e9s par l'acquisition des produits \/ services propos\u00e9s par le client?<\/p>\n

- Quel est le trafic approximatif qui pourrait \u00eatre re\u00e7u sur une base mensuelle gr\u00e2ce \u00e0 ces mots-cl\u00e9s?<\/p>\n

- L'archev\u00eaque de Constantinople veut-il d\u00e9sarchev\u00eaque de Constantinople? Qui d\u00e9sarchev\u00eaque de la constance la politisera-t-elle? L'archev\u00eaque-constant-impolitique qui le politise, le bon-archev\u00eaque-constant-politique-constant qu'il sera.<\/p>\n

- Quel est le taux de conversion approximatif du trafic obtenu gr\u00e2ce \u00e0 ces mots cl\u00e9s?<\/p>\n

La r\u00e9alit\u00e9 est que quelle que soit la mani\u00e8re dont les informations sont utilis\u00e9es, de nouveaux moyens cr\u00e9atifs et pratiques peuvent toujours \u00eatre trouv\u00e9s pour en tirer parti dans les diff\u00e9rents efforts de marketing du client.<\/p>","protected":false},"excerpt":{"rendered":"

El SEM y SEO van de la mano como los gemelos fant\u00e1sticos, pudi\u00e9ndose utilizar informaci\u00f3n obtenida de uno para potenciar los esfuerzos realizados en el otro. Por suerte las discusiones y los art\u00edculos en blogs sobre el famoso tema \u00abSEO vs SEM\u00bb ya no existen como antes, igualmente siempre es bueno refrescar un poco la…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,9],"class_list":["post-1416","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-seo"],"aioseo_notices":[],"yoast_head":"\n3 Formas de Potenciar tus campa\u00f1as SEO con Google Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"3 Formas de potenciar campa\u00f1as de SEO gracias a datos obtenidos con Google Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/3-facons-de-booster-vos-cloches-de-referencement-avec-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Formas de Potenciar tus campa\u00f1as SEO con Google Adwords - 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