{"id":1442,"date":"2011-10-11T09:00:27","date_gmt":"2011-10-11T12:00:27","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1442"},"modified":"2011-10-11T02:28:50","modified_gmt":"2011-10-11T05:28:50","slug":"google-adwords-estructuracion-de-campanas","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/structuration-de-campagne-google-adwords\/","title":{"rendered":"Google Adwords: structuration de campagne"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/10\/estructura1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1453\" title=\"structure\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/10\/estructura1.png\" alt=\"\" width=\"133\" height=\"200\" \/><\/a>La bonne structuration des campagnes d&#039;un compte Google Adwords peut \u00eatre <strong>la diff\u00e9rence entre une campagne r\u00e9ussie et un \u00e9chec retentissant<\/strong>Il n&#039;y a justement pas de mani\u00e8re \u00abcorrecte\u00bb de structurer les campagnes mais tout d\u00e9pend de vos besoins et de vos objectifs, cela d\u00e9pend m\u00eame de votre style de gestion.<\/p>\n<p>Une condition fondamentale pour pouvoir structurer correctement les campagnes est<strong> conna\u00eetre toutes les possibilit\u00e9s offertes par les diff\u00e9rents \u00e9l\u00e9ments qui les composent<\/strong>, \u00e0 la fois \u00absur compte\u00bb (campagnes, groupes d&#039;annonces, mots cl\u00e9s, annonces) et \u00abhors compte\u00bb (pages de destination, tests A \/ B, etc.)<\/p>\n<p><strong>Les objectifs d&#039;une bonne structuration de campagne sont:<\/strong><\/p>\n<p><strong>1) <\/strong><strong>La flexibilit\u00e9<\/strong><\/p>\n<p>La structure des campagnes d&#039;un compte Adwords doit \u00eatre con\u00e7ue de mani\u00e8re \u00e0 offrir une administration flexible, c&#039;est-\u00e0-dire qu&#039;elle doit offrir facilit\u00e9 et agilit\u00e9 lors de modifications sp\u00e9cifiques et \/ ou massives des campagnes.<\/p>\n<p><strong>2) <\/strong><strong>Facilit\u00e9 d&#039;analyse<\/strong><\/p>\n<p>Une bonne structure de campagne doit faciliter l&#039;interpr\u00e9tation des r\u00e9sultats, structurer les campagnes selon diff\u00e9rents crit\u00e8res tels que: objectifs g\u00e9n\u00e9raux, r\u00e9seaux (recherche ou affichage), ciblage g\u00e9ographique, etc. <strong>vous pouvez analyser les performances de vos campagnes d&#039;un simple coup d&#039;\u0153il<\/strong>, ne laissant les rapports les plus avanc\u00e9s que pour une analyse approfondie.<\/p>\n<p><strong>3) <\/strong><strong>Optimisation des investissements<\/strong><\/p>\n<p>La souplesse d&#039;administration et la facilit\u00e9 d&#039;analyse se traduisent par une meilleure utilisation de l&#039;investissement destin\u00e9 aux campagnes, par exemple les campagnes peuvent \u00eatre segment\u00e9es en fonction de la performance des produits propos\u00e9s par le client, r\u00e9ussissant ainsi \u00e0 investir le plus possible de le budget dans les mots cl\u00e9s et les annonces qui obtiennent les meilleurs r\u00e9sultats.<\/p>\n<p>Des campagnes bien structur\u00e9es permettent d&#039;optimiser facilement le budget total d&#039;Adwords.<\/p>\n<p><strong>Il n&#039;existe pas de m\u00e9thode unique pour structurer correctement les campagnes, ni de formules fixes<\/strong>, mais la prochaine fois que vous devrez lancer une campagne pour un client, assurez-vous qu&#039;elle r\u00e9pond aux objectifs pr\u00e9c\u00e9dents \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>La correcta estructuraci\u00f3n de las campa\u00f1as de una cuenta de Google Adwords puede ser la diferencia entre una campa\u00f1a exitosa y un fracaso rotundo, precisamente no existe una forma \u201ccorrecta\u201d de estructurar campa\u00f1as sino que todo depende de tus necesidades y objetivos, inclusive depende de tu estilo de administraci\u00f3n. Un requisito fundamental para poder estructurar&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[14],"class_list":["post-1442","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: Estructuraci\u00f3n de Campa\u00f1as - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Consejos para estructuraci\u00f3n de Campa\u00f1as de Google Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/structuration-de-campagne-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Estructuraci\u00f3n de Campa\u00f1as - 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