{"id":1478,"date":"2011-11-23T17:26:12","date_gmt":"2011-11-23T20:26:12","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1478"},"modified":"2011-11-23T17:26:12","modified_gmt":"2011-11-23T20:26:12","slug":"como-denunciar-double-serving-en-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/comment-rapporter-une-double-diffusion-dans-adwords\/","title":{"rendered":"Comment signaler une double diffusion dans AdWords"},"content":{"rendered":"<p>Le double service est une pratique tr\u00e8s tr\u00e8s haineuse lorsqu&#039;elle est effectu\u00e9e par un concurrent et qu&#039;il n&#039;est pas recommand\u00e9 d&#039;imiter.<\/p>\n<p>Fondamentalement, le Double Serving consiste \u00e0 diffuser deux annonces du m\u00eame annonceur pour une recherche sp\u00e9cifique, cela peut \u00eatre effectu\u00e9 en utilisant simultan\u00e9ment deux comptes Google Adwords diff\u00e9rents.<\/p>\n<p>Dans les cas plus \u00abraffin\u00e9s\u00bb, un annonceur est susceptible de cr\u00e9er m\u00eame deux sites Web diff\u00e9rents avec des noms de soci\u00e9t\u00e9 fictifs, mais offrant toujours les m\u00eames services ou produits.<\/p>\n<h4>Mais \u00e0 quoi \u00e7a sert?!<\/h4>\n<p>L&#039;id\u00e9e derri\u00e8re le Double Serving est de pouvoir capturer un pourcentage plus \u00e9lev\u00e9 d&#039;utilisateurs qui effectuent des recherches li\u00e9es au service \/ produit propos\u00e9 par l&#039;annonceur.<\/p>\n<p>Cette pratique remonte \u00e0 l&#039;\u00e9poque o\u00f9 le marketing d&#039;affiliation pesait sur les r\u00e9sultats d&#039;Adwords et de nombreux affili\u00e9s cherchaient \u00e0 \u00abmonopoliser\u00bb les r\u00e9sultats de certaines recherches.<\/p>\n<h4>Puis-je aussi faire une double portion?<\/h4>\n<p><strong>R\u00e9ponse courte:<\/strong> NE PAS.<\/p>\n<p><strong>Longue r\u00e9ponse:<\/strong> Google Adwords p\u00e9nalise le Double Serving car il cherche \u00e0 s&#039;assurer que chaque annonce propos\u00e9e par Adwords pour une recherche sp\u00e9cifique provient d&#039;un annonceur diff\u00e9rent, afin de fournir une meilleure exp\u00e9rience utilisateur gr\u00e2ce \u00e0 la vari\u00e9t\u00e9 des offres.<\/p>\n<h4>Mes concurrents effectuent un double service, comment puis-je les signaler?!<\/h4>\n<p>Il y a peu de temps, un de mes clients a eu des probl\u00e8mes avec un concurrent faisant la promotion de deux domaines diff\u00e9rents qui ont des sites Web avec des conceptions diff\u00e9rentes et des noms de soci\u00e9t\u00e9 fictifs, offrant toujours le m\u00eame service.<\/p>\n<p>En regardant les WhoI, nous avons pu facilement v\u00e9rifier que les deux domaines appartenaient au m\u00eame concurrent, nous avons donc proc\u00e9d\u00e9 \u00e0 la r\u00e9clamation.<\/p>\n<p>Pour signaler un cas de double portion, vous devez remplir le <a href=\"http:\/\/adwords.google.com\/support\/aw\/bin\/request.py?hl=en&amp;contact_type=feedback&amp;displayed=a160742&amp;origin=cluster&amp;rd=1\">formulaire correspondant<\/a>, o\u00f9 ils nous demanderont de pr\u00e9ciser quel est le probl\u00e8me, l&#039;emplacement du lien publicitaire et o\u00f9 nous l&#039;avons vu.<\/p>\n<p>Il est important de noter que l&#039;\u00e9quipe Google Adwords peut prendre un certain temps pour examiner le rapport \u00e9tabli et qu&#039;il appartient ensuite \u00e0 sa discr\u00e9tion de d\u00e9terminer si les comptes impliqu\u00e9s dans le double service doivent \u00eatre suspendus.<\/p>\n<p><strong>Avez-vous d\u00e9j\u00e0 eu ce type de probl\u00e8me avec un concurrent?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>El Double Serving es una pr\u00e1ctica muy muy odiosa cuando la lleva a cabo un competidor y para nada recomendable de imitar. B\u00e1sicamente, el Double Serving consiste en mostrar dos anuncios de un mismo anunciante para una b\u00fasqueda determinada, esto puede ser llevado a cabo mediante la utilizaci\u00f3n en simult\u00e1neo de dos cuentas diferentes de&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1478","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo denunciar Double Serving en Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"C\u00f3mo denunciar Double Serving en Google Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/how-to-report-double-serving-in-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo denunciar Double Serving en Adwords - 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