{"id":153,"date":"2009-11-24T21:13:16","date_gmt":"2009-11-25T00:13:16","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=153"},"modified":"2009-11-24T21:13:16","modified_gmt":"2009-11-25T00:13:16","slug":"5-mitos-del-operador-link-de-google","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/seo-positionnement-web\/5-mythes-sur-les-operateurs-de-lien-google\/","title":{"rendered":"5 Mythes de l&#039;op\u00e9rateur \u00abLink:\u00bb de Google"},"content":{"rendered":"<p>J&#039;ai trouv\u00e9 cet article int\u00e9ressant dans <a href=\"http:\/\/www.seomoz.org\/blog\/google-link-command-busting-the-myths\">SEOmoz<\/a> sur le <strong>Op\u00e9rateur Google &quot;link:&quot;<\/strong>, c&#039;est le c\u00e9l\u00e8bre op\u00e9rateur que nous pouvons utiliser pour <strong>voir quelles pages renvoient \u00e0 notre domaine ou \u00e0 notre page<\/strong> en particulier.<\/p>\n<p>Matt Cutts lui-m\u00eame en parle dans <a href=\"http:\/\/www.youtube.com\/watch?v=TjQ2QVQpaK0&amp;feature=player_embedded#\">CETTE VID\u00c9O<\/a> sur l&#039;op\u00e9rateur \u00ablien:\u00bb qui n&#039;est qu&#039;un sous-\u00e9chantillon de nos vrais backlinks, car avant Google n&#039;avait pas autant de serveurs pour les requ\u00eates de cet op\u00e9rateur, au fil du temps, ils ont augment\u00e9 la quantit\u00e9 de backlinks pr\u00e9sent\u00e9s lors de l&#039;utilisation de cet op\u00e9rateur mais cela continue \u00e9tant juste un petit \u00e9chantillon.<\/p>\n<p>Google lui-m\u00eame nous dit que cet op\u00e9rateur n&#039;est pas un facteur important, cependant plusieurs mythes ont surgi \u00e0 son sujet, en particulier parmi les personnes qui se consacrent au r\u00e9f\u00e9rencement.<\/p>\n<p><strong>Mythe #1: Le nombre de backlinks affich\u00e9s par l&#039;op\u00e9rateur &quot;link:&quot; est exact.<\/strong><\/p>\n<p>Google lui-m\u00eame dit que ce n&#039;est pas le cas, cet op\u00e9rateur n&#039;est qu&#039;un sous-\u00e9chantillon de nos liens.<\/p>\n<p>Nous pouvons comparer la quantit\u00e9 de backlinks que nous voyons \u00e0 partir d&#039;un domaine en utilisant l&#039;op\u00e9rateur &quot;link:&quot; puis voir la quantit\u00e9 de backlinks selon Google Webmaster Tools. \u00c0 moins que nous n&#039;ayons aucun lien avec notre domaine, la diff\u00e9rence entre les deux nombres a tendance \u00e0 \u00eatre catastrophique.<\/p>\n<p><strong>Mythe #2: cet op\u00e9rateur n&#039;affiche que les backlinks les plus importants<\/strong><\/p>\n<p>Il y a longtemps (avant 2004) cet op\u00e9rateur ne montrait que les liens les plus importants vers notre site, de nos jours ce n&#039;est plus le cas, \u00e0 la fois des liens pr\u00e9cieux et des liens avec peu ou pas de valeur sont affich\u00e9s.<\/p>\n<p><strong>Mythe #3: les r\u00e9sultats sont dans un certain ordre<\/strong><\/p>\n<p>Rien n&#039;indique que les r\u00e9sultats produits par cet op\u00e9rateur sont dans un ordre de pertinence ou autre.<\/p>\n<p><strong>Mythe #4: l&#039;op\u00e9rateur renvoie un d\u00e9compte repr\u00e9sentatif de nos liens<\/strong><\/p>\n<p>L&#039;op\u00e9rateur &quot;lien:&quot; ne peut pas \u00eatre utilis\u00e9 comme une m\u00e9trique fiable, car le nombre de backlinks qu&#039;il affiche n&#039;a pas de proportion avec nos backlinks r\u00e9els.<\/p>\n<p><strong>Mythe #5: Les backlinks affich\u00e9s par cet op\u00e9rateur sont \u00e0 jour<\/strong><\/p>\n<p>Les r\u00e9sultats pour &quot;link:&quot; sont mis \u00e0 jour rarement et de mani\u00e8re incoh\u00e9rente, selon SEOmoz cela a tendance \u00e0 co\u00efncider avec les mises \u00e0 jour du Pagerank, donc lors du prochain changement de Pagerank, je v\u00e9rifierai si cela est vrai.<\/p>\n<p>Google et Matt Cutts disaient d\u00e9j\u00e0 qu&#039;il ne fallait pas pr\u00eater beaucoup d&#039;attention \u00e0 cet op\u00e9rateur, mais ce que je ne sais pas c&#039;est pourquoi il continue d&#039;exister s&#039;ils nient qu&#039;il ait une quelconque utilit\u00e9 pour faire une bonne estimation des liens qui pointent vers notre site , c&#039;est peut-\u00eatre juste que je lui ai r\u00e9pondu \u00e0 temps.<\/p>","protected":false},"excerpt":{"rendered":"<p>Encontr\u00e9 este interesante art\u00edculo en SEOmoz sobre el operador \u00ablink:\u00bb de Google, este es el famoso operador que podemos utilizar para ver que p\u00e1ginas enlazan a nuestro dominio o p\u00e1gina en particular. El mismo Matt Cutts dice al respecto en ESTE VIDEO sobre el operador \u00ablink:\u00bb que es solamente una sub-muestra de nuestros verdaderos backlinks,&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[135,8,9],"class_list":["post-153","post","type-post","status-publish","format-standard","hentry","category-posicionamiento-web-seo","tag-google","tag-posicionamiento-web","tag-seo"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Mitos del operador &quot;Link:&quot; de Google - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"5 mitos del operador &quot;link:&quot; de Google que todos los SEOs deber\u00edan conocer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/seo-web-posicionamento\/5-google-link-operator-mitos\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Mitos del operador &quot;Link:&quot; 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