{"id":1544,"date":"2012-01-18T09:15:41","date_gmt":"2012-01-18T12:15:41","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1544"},"modified":"2012-01-18T02:14:54","modified_gmt":"2012-01-18T05:14:54","slug":"google-adwords-6-usos-estrategicos-de-la-clonacion-de-campanas","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-adwords-6-utilisations-strategiques-de-clonage-clonage\/","title":{"rendered":"Google Adwords: 6 utilisations strat\u00e9giques du clonage de campagne"},"content":{"rendered":"

Le \u00abclonage\u00bb de campagne est une technique d'optimisation tr\u00e8s utile qui vise \u00e0 segmenter les statistiques de campagne afin de mieux identifier les opportunit\u00e9s d'optimisation.<\/p>\n

\"\"
Non je ne parle pas de ce genre de clones<\/figcaption><\/figure>\n

Par exemple, la m\u00eame campagne peut \u00eatre dupliqu\u00e9e et l'une des versions ne re\u00e7oit que du trafic provenant de tablettes et d'appareils mobiles.<\/p>\n

El \u00fanico requisito es tener una campa\u00f1a que genere un volumen de tr\u00e1fico considerable para justificar la separaci\u00f3n de la campa\u00f1a en m\u00faltiples campa\u00f1as, ya que cada campa\u00f1a genera su propias m\u00e9tricas, as\u00ed que si tu campa\u00f1a recibe poco tr\u00e1fico no tiene ning\u00fan sentido dividir el tr\u00e1fico a la moiti\u00e9.<\/p>\n

La meilleure fa\u00e7on de cloner une campagne est d'utiliser la fonction \u00abcopier-coller\u00bb de l'\u00e9diteur Adwords, de cette fa\u00e7on vous pouvez faire en moins de 60 secondes un travail qui serait fastidieux \u00e0 faire dans l'interface Web d'Adwords.<\/p>\n

Maintenant, ce qui \u00e9tait promis dans le titre de l'article, 6 utilisations strat\u00e9giques pour le clonage de campagnes dans Google Adwords:<\/strong><\/p>\n

1. Trafic s\u00e9par\u00e9 par r\u00e9seau<\/em><\/p>\n

Le trafic de recherche est comme les pages jaunes: les gens ont un besoin actuel et cherchent \u00e0 le combler. Le trafic d'affichage, quant \u00e0 lui, est compos\u00e9 de personnes qui ont \u00e9t\u00e9 interrompues par l'annonce alors qu'elles faisaient autre chose. Si vous utilisez les m\u00eames annonces et offres sur les deux r\u00e9seaux, au moins l'une d'entre elles ne sera pas du tout optimis\u00e9e.<\/p>\n

2. La s\u00e9paration du trafic de recherche par type de correspondance<\/em><\/p>\n

Les types de correspondance "exact", "expression" et "large" fonctionnent g\u00e9n\u00e9ralement diff\u00e9remment les uns avec les autres.<\/p>\n

Les mots cl\u00e9s exacts obtiennent g\u00e9n\u00e9ralement la meilleure valeur par conversion, car vous pouvez sp\u00e9cifier exactement ce que vous recherchez dans vos annonces.<\/p>\n

Les mots cl\u00e9s en requ\u00eate large sont utilis\u00e9s pour obtenir une bonne quantit\u00e9 de trafic \u00e0 longue tra\u00eene, qui, bien optimis\u00e9, peut g\u00e9n\u00e9rer des volumes de conversion plus \u00e9lev\u00e9s que si tous les mots cl\u00e9s \u00e9taient exacts.<\/p>\n

En cr\u00e9ant des campagnes de diff\u00e9rents types de correspondance, il est facile de rep\u00e9rer les tendances et les diff\u00e9rences entre chaque type de correspondance pour prendre d'autres d\u00e9cisions.<\/p>\n

3. Trafic d'affichage distinct par type d'annonce<\/em><\/p>\n

Les annonces textuelles et illustr\u00e9es sur le r\u00e9seau d'affichage fonctionnent tr\u00e8s diff\u00e9remment les unes des autres, il est donc utile de les voir dans des campagnes distinctes.<\/p>\n

Dans ce cas, la campagne est simplement copi\u00e9e et les annonces textuelles sont charg\u00e9es dans l'une et les annonces illustr\u00e9es dans une autre.<\/p>\n

4. Trafic s\u00e9par\u00e9 par type d'appareil<\/em><\/p>\n

Dans Adwords Editor, vous pouvez cr\u00e9er des campagnes pour les ordinateurs de bureau, les ordinateurs portables, les tablettes et les t\u00e9l\u00e9phones portables respectivement.<\/p>\n

5. S\u00e9paration du trafic par pays ou r\u00e9gion<\/em><\/p>\n

Le trafic provenant de diff\u00e9rents pays r\u00e9agit souvent tr\u00e8s diff\u00e9remment au texte des annonces et des offres. La s\u00e9paration de ce trafic (qui peut se faire facilement dans l'\u00e9diteur) permet d'optimiser le message pour chaque pays.<\/p>\n

Dans un m\u00eame pays, il est souvent utile d'afficher diff\u00e9rents messages dans diff\u00e9rentes r\u00e9gions.<\/p>\n

6. Orientation g\u00e9ographique<\/em><\/p>\n

Chaque campagne peut cibler une r\u00e9gion g\u00e9ographique ou un fuseau horaire diff\u00e9rent. Utilisez l'\u00e9diteur de ciblage g\u00e9ographique et programmez vos annonces dans l'interface Web AdWords.<\/p>\n

Ce ne sont que quelques id\u00e9es d'optimisation qui peuvent \u00eatre r\u00e9alis\u00e9es en clonant des campagnes Google Adwords, je suis s\u00fbr que vous avez \u00e9galement d'autres id\u00e9es d'optimisation \u00e0 partager en utilisant la technique de clonage de campagne<\/p>","protected":false},"excerpt":{"rendered":"

La \u00abclonaci\u00f3n\u00bb de campa\u00f1as es una t\u00e9cnica de optimizaci\u00f3n bastante \u00fatil que tiene por objetivo segmentar las estad\u00edsticas de las campa\u00f1as para identificar mejor las oportunidades de optimizaci\u00f3n. Por ejemplo, se puede duplicar una misma campa\u00f1a y que una de las versiones s\u00f3lo reciba tr\u00e1fico de tablets y dispositivos m\u00f3viles. El \u00fanico requisito es tener…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1544","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"\nGoogle Adwords: 6 Usos estrat\u00e9gicos de la clonaci\u00f3n de Campa\u00f1as - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: 6 Usos estrat\u00e9gicos de la t\u00e9cnica clonaci\u00f3n de Campa\u00f1as para optimizaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-adwords-6-utilisations-strategiques-de-clonage-clonage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: 6 Usos estrat\u00e9gicos de la clonaci\u00f3n de Campa\u00f1as - 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