{"id":1559,"date":"2012-01-28T09:00:44","date_gmt":"2012-01-28T12:00:44","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1559"},"modified":"2012-01-28T03:46:44","modified_gmt":"2012-01-28T06:46:44","slug":"adwords-agrega-nuevas-opciones-para-las-campanas-mobile","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/adwords-ajoute-de-nouvelles-options-pour-les-cloches-mobiles\/","title":{"rendered":"AdWords ajoute de nouvelles options pour les campagnes mobiles"},"content":{"rendered":"<p>Le trafic mobile que nous pouvons obtenir via Adwords continue de cro\u00eetre de jour en jour et c&#039;est pourquoi Google s&#039;engage \u00e0 nous offrir des options de segmentation plus nombreuses et de meilleure qualit\u00e9.<\/p>\n<p>Il y a peu de temps, de nouvelles fonctions ont \u00e9t\u00e9 ajout\u00e9es qui nous aident \u00e0 am\u00e9liorer nos campagnes mobiles dans AdWords et \u00e0 r\u00e9soudre certains des probl\u00e8mes les plus fr\u00e9quents.<\/p>\n<p>Supposons que vous faites la promotion d&#039;une application Android via AdWords ciblant les appareils mobiles, mais que votre produit ne peut \u00eatre utilis\u00e9 que sur les versions plus r\u00e9centes du syst\u00e8me d&#039;exploitation. Pourtant, les personnes qui ne disposent pas de ces versions peuvent toujours acc\u00e9der \u00e0 la page de destination et, probablement frustr\u00e9 car il ne peut pas utiliser votre application.<\/p>\n<p>C&#039;est exactement le genre de probl\u00e8me que Google essaie de r\u00e9soudre avec la nouvelle fonctionnalit\u00e9 mobile d&#039;AdWords.<\/p>\n<p>Les nouvelles fonctionnalit\u00e9s permettent aux annonceurs de cibler des versions sp\u00e9cifiques des syst\u00e8mes d&#039;exploitation, afin de s&#039;assurer que les annonces ciblent les bons utilisateurs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1560\" title=\"syst\u00e8mes d&#039;exploitation mobiles adwords\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/01\/adwords-sistemas-operativos-mobile.png\" alt=\"\" width=\"550\" height=\"266\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/01\/adwords-sistemas-operativos-mobile.png 550w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/01\/adwords-sistemas-operativos-mobile-300x145.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>En outre, les utilisateurs AdWords pourront \u00e9galement configurer des annonces en fonction de l&#039;utilisation ou non d&#039;une connexion Wi-Fi. Google affirme que le ciblage en fonction du Wi-Fi permet aux annonceurs d&#039;\u00e9tendre leur port\u00e9e et, d&#039;autre part, il sera utile de savoir avec quelle bande passante les utilisateurs ouvrent la page de destination pour voir s&#039;ils peuvent ou non ouvrir du contenu tel que des vid\u00e9os. .<\/p>\n<p>Cette option se trouve dans l&#039;onglet &quot;Param\u00e8tres&quot; de n&#039;importe quelle campagne.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1564\" title=\"orientation wifi adwords\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/01\/adwords-orientacion-wifi.jpg\" alt=\"\" width=\"550\" height=\"173\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/01\/adwords-orientacion-wifi.jpg 550w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/01\/adwords-orientacion-wifi-300x94.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>Ces nouvelles fonctionnalit\u00e9s de Google interviennent \u00e0 un moment o\u00f9 l&#039;utilisation des appareils mobiles, y compris les tablettes, se d\u00e9veloppe \u00e9norm\u00e9ment.<\/p>","protected":false},"excerpt":{"rendered":"<p>El tr\u00e1fico mobile que podemos obtener a trav\u00e9s de Adwords sigue creciendo d\u00eda a d\u00eda y es por ello que Google apuesta en ofrecernos cada vez m\u00e1s y mejores opciones de segmentaci\u00f3n. Hace poco tiempo se agregaron unas nuevas funciones que nos ayudan a mejorar nuestras campa\u00f1as mobile en Adwords y solucionar alguno de los&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1559","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AdWords agrega nuevas opciones para las campa\u00f1as mobile - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Opciones nuevas de Google Adwords para campa\u00f1as Mobile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/adwords-ajoute-de-nouvelles-options-pour-les-cloches-mobiles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdWords agrega nuevas opciones para las campa\u00f1as mobile - 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