{"id":1572,"date":"2012-02-14T09:33:29","date_gmt":"2012-02-14T12:33:29","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1572"},"modified":"2012-02-14T18:38:34","modified_gmt":"2012-02-14T21:38:34","slug":"google-screenwise-%c2%bfcuanto-vale-tu-privacidad","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/google\/google-screenwise-combien-vaut-votre-vie-privee\/","title":{"rendered":"Google Screenwise: Quelle est la valeur de votre vie priv\u00e9e?"},"content":{"rendered":"<p>Cet article n&#039;est pas directement li\u00e9 \u00e0 Google Adwords, mais il me semble que ce sont des actualit\u00e9s qui m\u00e9ritent d&#039;\u00eatre partag\u00e9es.<\/p>\n<p>Il y a quelques jours, je lisais un article dans <a href=\"http:\/\/www.kurzweilai.net\/cash-for-your-cache-googles-new-program-pays-users-for-the-right-to-snoop\">KurzweilAI<\/a> \u00e0 propos d&#039;un nouveau service Google appel\u00e9 <a href=\"http:\/\/www.google.com\/landing\/screenwisepanel\/\">Panneau Screenwise<\/a> qui a \u00e9t\u00e9 publi\u00e9 en conjonction avec <a href=\"http:\/\/www.knowledgenetworks.com\/\">R\u00e9seaux de connaissances<\/a>.<\/p>\n<p>D&#039;une mani\u00e8re tr\u00e8s similaire \u00e0 la m\u00e9thode utilis\u00e9e par Neilsen pour mesurer les cotes de t\u00e9l\u00e9vision, Screenwise se penchera en profondeur sur la fa\u00e7on dont les gens utilisent Internet au quotidien.<\/p>\n<p><strong>Vous pouvez participer volontairement au panel de deux mani\u00e8res:<\/strong><\/p>\n<p><strong>1) <\/strong>Avec une extension Chrome qui se chargera de collecter des informations sur votre utilisation des diff\u00e9rents sites Web que vous visitez.<\/p>\n<p>Google paiera <strong>5US$ sur les cartes-cadeaux Amazon<\/strong> en installant l&#039;extension et autres <strong>Suppl\u00e9ments 5US$ tous les 3 mois<\/strong> (25US$ au total la premi\u00e8re ann\u00e9e).<\/p>\n<p><strong>2)<\/strong> Installation d&#039;un routeur de remplacement fourni par Google, qui effectue une t\u00e2che de collecte et de surveillance de donn\u00e9es beaucoup plus \u00e9tendue et approfondie que l&#039;extension de navigateur.<\/p>\n<p>Cette option n&#039;est disponible que pour les membres de Knowledge Networks et paiera <strong>100US$ pour le d\u00e9marrage de l&#039;installation<\/strong>lui et puis <strong>20US$ extras par mois<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1573\" title=\"google screenwise\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/google-screenwise.png\" alt=\"Panneau Google Screenwise\" width=\"640\" height=\"514\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/google-screenwise.png 640w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/google-screenwise-300x240.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Une question toujours pr\u00e9sente pour de nombreuses entreprises sur Internet qui fournissent des services gratuits en \u00e9change de la collecte d&#039;informations aupr\u00e8s des utilisateurs (Google, Facebook, etc.) est de savoir combien vaut leur vie priv\u00e9e et dans quelle mesure elles sont pr\u00eates \u00e0 s&#039;exposer.<\/p>\n<p>Dans ce cas, Google pose directement cette question et offre de l&#039;argent \u00abr\u00e9el\u00bb aux utilisateurs qui participent volontairement.<\/p>\n<p>Selon un article du <a href=\"http:\/\/arstechnica.com\/gadgets\/news\/2012\/02\/google-paying-users-to-track-100-of-their-web-usage-via-little-black-box.ars?src=fbk\">ArsTechnica<\/a>, parmi les accords juridiques lors de l&#039;inscription pour participer au panel, <strong>Google peut partager ces informations avec des tiers tels que: des institutions acad\u00e9miques, des annonceurs, des \u00e9diteurs et des r\u00e9seaux de programmation.<\/strong><\/p>\n<p>Cependant, aucune information suppl\u00e9mentaire n&#039;est propos\u00e9e sur le fonctionnement de l&#039;extension Chrome ou du Black Router.<\/p>\n<p>Google est l&#039;une des plus grandes soci\u00e9t\u00e9s de publicit\u00e9 au monde, il ne serait donc pas \u00e9trange qu&#039;elles cherchent maintenant \u00e0 devenir l&#039;une des plus grandes entreprises consommatrices de donn\u00e9es. Screenwise pourrait \u00eatre une premi\u00e8re exp\u00e9rience pour se plonger dans cette industrie.<\/p>\n<p>Les applications lucratives que pourrait avoir ce type d&#039;informations sont nombreuses et serviraient pratiquement tous les types d&#039;entreprises, puisqu&#039;elles permettraient de conna\u00eetre \u00e0 la fois les forces et les faiblesses de la mani\u00e8re dont les utilisateurs utilisent les sites Web de la concurrence.<\/p>\n<p>Aujourd&#039;hui, Screenwise Panel est en phase de d\u00e9veloppement et les applications ne sont plus ouvertes en raison du grand nombre d&#039;utilisateurs qui ont demand\u00e9 \u00e0 participer dans les premiers jours apr\u00e8s l&#039;annonce de ce nouveau panel.<\/p>\n<p>Vous pouvez obtenir plus d&#039;informations sur le lien suivant: <a href=\"http:\/\/www.google.com\/landing\/screenwisepanel\/\">Screenwise<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Este art\u00edculo no est\u00e1 relacionado directamente a Google Adwords, sin embargo me parece una noticia que vale la pena compartir. Hace unos d\u00edas estuve leyendo un art\u00edculo en KurzweilAI sobre un nuevo servicio de Google llamado Screenwise Panel que fue lanzado en conjunto con Knowledge Networks. En un modo muy similar al m\u00e9todo utilizado por&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[135,108],"class_list":["post-1572","post","type-post","status-publish","format-standard","hentry","category-google","tag-google","tag-google-screenwise"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Screenwise: \u00bfCu\u00e1nto Vale tu Privacidad? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Screenwise: \u00bfCu\u00e1nto Vale tu Privacidad? 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