{"id":1579,"date":"2012-02-16T09:00:06","date_gmt":"2012-02-16T12:00:06","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1579"},"modified":"2012-02-15T22:06:05","modified_gmt":"2012-02-16T01:06:05","slug":"google-adwords-sitelinks-mejorados","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-adwords-liens-annexes-ameliores\/","title":{"rendered":"Google Adwords: liens annexes am\u00e9lior\u00e9s"},"content":{"rendered":"<p>Les extensions d&#039;annonces sont un outil tr\u00e8s utile pour fournir des informations suppl\u00e9mentaires et mettre en valeur nos annonces par rapport \u00e0 la concurrence.<\/p>\n<p>J&#039;aime particuli\u00e8rement les liens de site ou \u00abSitelinks\u00bb, qui nous permettent d&#039;afficher jusqu&#039;\u00e0 4 liens suppl\u00e9mentaires sous notre annonce Adwords, \u00e0 condition qu&#039;elle ait un bon niveau de qualit\u00e9 et soit parmi les 3 premi\u00e8res positions exceptionnelles au-dessus des r\u00e9sultats organiques.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1580\" title=\"liens annexes adwords\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/sitelinks-adwords.jpg\" alt=\"Liens annexes AdWords\" width=\"400\" height=\"180\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/sitelinks-adwords.jpg 400w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/sitelinks-adwords-300x135.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>Les liens annexes sont utilis\u00e9s pour augmenter consid\u00e9rablement le CTR et fournir diff\u00e9rentes URL de destination, afin que l&#039;utilisateur puisse choisir l&#039;URL qu&#039;il consid\u00e8re la plus int\u00e9ressante.<\/p>\n<p>Hier dans le <a href=\"http:\/\/adwords.blogspot.com\/2012\/02\/introducing-enhanced-ad-sitelinks.html\">Blog officiel AdWords<\/a> une nouvelle exp\u00e9rience men\u00e9e par Google pour continuer \u00e0 am\u00e9liorer les liens annexes a \u00e9t\u00e9 d\u00e9voil\u00e9e.<\/p>\n<p>La nouvelle fonctionnalit\u00e9 est appel\u00e9e &quot;Liens annexes am\u00e9lior\u00e9s&quot; et son objectif est de mettre davantage en \u00e9vidence les liens annexes qui sont vraiment pertinents et utiles pour les utilisateurs.<\/p>\n<p><strong>L&#039;exemple suivant est pr\u00e9sent\u00e9 sur le blog officiel d&#039;Adwords:<\/strong><\/p>\n<p>Supposons que nous ayons une publicit\u00e9 pour une pizzeria qui utilise les liens annexes suivants:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1582\" title=\"liens annexes am\u00e9lior\u00e9s adwords 1\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-1.png\" alt=\"Liens annexes am\u00e9lior\u00e9s\" width=\"400\" height=\"96\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-1.png 400w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-1-300x72.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>De m\u00eame, dans notre compte AdWords, nous avons les annonces textuelles suivantes:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1585\" title=\"liens annexes am\u00e9lior\u00e9s adwords 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-2.png\" alt=\"\" width=\"400\" height=\"155\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-2.png 400w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-2-300x116.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>Avec la nouvelle fonctionnalit\u00e9 de liens annexes am\u00e9lior\u00e9s, nos annonces ressembleraient \u00e0 ceci:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1586\" title=\"liens annexes am\u00e9lior\u00e9s adwords 3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-3.png\" alt=\"\" width=\"400\" height=\"156\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-3.png 400w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-3-300x117.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>Pour que les liens annexes am\u00e9lior\u00e9s soient affich\u00e9s, il est n\u00e9cessaire de disposer d&#039;annonces \u00e9troitement li\u00e9es aux liens annexes que nous utilisons dans la campagne dans notre compte, sinon nous n&#039;afficherons que les liens annexes normaux.<\/p>\n<p>Lors des tests des liens annexes am\u00e9lior\u00e9s, il a \u00e9t\u00e9 constat\u00e9 que ceux-ci \u00e9taient plus utiles et pertinents par les utilisateurs et que, par cons\u00e9quent, les CTR obtenus \u00e9taient \u00e9galement plus \u00e9lev\u00e9s qu&#039;avec les liens annexes normaux.<\/p>\n<p>Selon le blog officiel d&#039;Adwords, cette nouvelle fonctionnalit\u00e9 est en phase de test et il n&#039;est pas pr\u00e9cis\u00e9 quand elle sera disponible pour tous les utilisateurs.<\/p>\n<p>Je ferai sans aucun doute quelques tests d\u00e8s que les liens annexes am\u00e9lior\u00e9s seront disponibles pour tous les utilisateurs \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Las extensiones de anuncios son una herramienta muy \u00fatil para brindar informaci\u00f3n extra y destacar nuestros anuncios por sobre los de la competencia. Particularmente a mi me gustan mucho los Enlaces de Sitio o \u00abSitelinks\u00bb, los cuales nos permiten mostrar hasta 4 enlaces extras debajo de nuestro anuncio de Adwords, siempre y cuando el mismo&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[109,14],"class_list":["post-1579","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-enhanced-sitelinks","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: Sitelinks Mejorados - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Nueva funci\u00f3n de Google Adwords: Enlaces de Sitio Mejorados (Enhanced Sitelinks)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-adwords-sitelinks-improved\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Sitelinks Mejorados - 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