{"id":159,"date":"2009-11-26T17:50:55","date_gmt":"2009-11-26T20:50:55","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=159"},"modified":"2009-11-26T17:56:03","modified_gmt":"2009-11-26T20:56:03","slug":"top-5-factores-del-posicionamiento-web","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/5-principaux-facteurs-de-positionnement-sur-le-web\/","title":{"rendered":"Top 5: Facteurs de positionnement Web"},"content":{"rendered":"<p>L&#039;article d&#039;aujourd&#039;hui vient de la main de <a href=\"http:\/\/www.seomoz.org\">SEOmoz<\/a>, tous les deux ans, les gens de SEOmoz sondent les professionnels du r\u00e9f\u00e9rencement de diff\u00e9rents pays et leur font mettre un score sup\u00e9rieur \u00e0<strong> 100 facteurs de classement<\/strong> pour d\u00e9terminer le <strong>pertinence<\/strong> Oui <strong>les tendances<\/strong> de chacun.<\/p>\n<p>Je partage avec vous le top 5 des r\u00e9sultats positifs et n\u00e9gatifs.<\/p>\n<p><strong>Top 5 des facteurs positifs du positionnement Web<\/strong><\/p>\n<p>1- Texte d&#039;ancrage des liens externes avec mots-cl\u00e9s (73% - Tr\u00e8s important)<\/p>\n<p>2- Popularit\u00e9 des liens externes, qualit\u00e9 et quantit\u00e9 (71% - Tr\u00e8s important)<\/p>\n<p>3- Diversit\u00e9 des sources de liens, liens de diff\u00e9rents domaines (67% - Tr\u00e8s important)<\/p>\n<p>4- Mots cl\u00e9s utilis\u00e9s dans la balise de titre (66% - Tr\u00e8s important)<\/p>\n<p>5- Fiabilit\u00e9 du domaine qui nous relie en fonction de la distance des domaines de confiance (66% - Tr\u00e8s important)<\/p>\n<p><strong>Top 5 des facteurs n\u00e9gatifs du positionnement Web<\/strong><\/p>\n<p>1- Cloaking avec des intentions manipulatrices (66% - Tr\u00e8s important)<\/p>\n<p>2- Acquisition de liens aupr\u00e8s de vendeurs de liens connus (56% - Tr\u00e8s important)<\/p>\n<p>3- Lien de notre site vers des pages de spam (51% - importance mod\u00e9r\u00e9e)<\/p>\n<p>4- Cloaking avec User Agent (51% - importance mod\u00e9r\u00e9e)<\/p>\n<p>5- Crashs fr\u00e9quents du serveur et inaccessibilit\u00e9 (51% - importance mod\u00e9r\u00e9e)<\/p>\n<p><strong>Facteurs en g\u00e9n\u00e9ral<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-160\" title=\"facteurs importants du positionnement Web\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/11\/factores-de-posicionamiento-web.png\" alt=\"facteurs importants du positionnement Web\" width=\"366\" height=\"370\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/11\/factores-de-posicionamiento-web.png 366w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/11\/factores-de-posicionamiento-web-297x300.png 297w\" sizes=\"(max-width: 366px) 100vw, 366px\" \/>24% - Confiance et autorit\u00e9 de domaine<\/p>\n<p>22% - Popularit\u00e9 des liens de page sp\u00e9cifiques<\/p>\n<p>20% - Texte d&#039;ancrage des liens externes<\/p>\n<p>15% - Utilisation sur la page de mots-cl\u00e9s<\/p>\n<p>7% - Donn\u00e9es de trafic et CTR<\/p>\n<p>6% - Mesures des graphiques sociaux<\/p>\n<p>5% - Enregistrement de domaine et donn\u00e9es d&#039;h\u00e9bergement<\/p>\n<p>Vous pouvez voir des informations plus d\u00e9taill\u00e9es ici: <a href=\"http:\/\/www.seomoz.org\/article\/search-ranking-factors#additional-data\">Donn\u00e9es suppl\u00e9mentaires SEOmoz<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>El art\u00edculo de hoy llega de la mano de SEOmoz, cada dos a\u00f1os la gente de SEOmoz encuesta a profesionales del posicionamiento web de distintos pa\u00edses y les hace poner puntaje de a m\u00e1s de 100 factores de posicionamiento para determinar la relevancia y tendencias de cada uno. Comparto con ustedes el top 5 de&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,3],"tags":[8,9],"class_list":["post-159","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","category-posicionamiento-web-seo","tag-posicionamiento-web","tag-seo"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 5: Factores del Posicionamiento Web - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Top 5: Factores del posicionamiento web. Art\u00edculo sobre una encuesta de SEOmoz que muestra cu\u00e1les son los factores que m\u00e1s influyen en el posicionamiento web\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/5-principaux-facteurs-de-positionnement-sur-le-web\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 5: Factores del Posicionamiento Web - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Top 5: Factores del posicionamiento web. 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