{"id":1599,"date":"2012-02-29T12:50:52","date_gmt":"2012-02-29T15:50:52","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1599"},"modified":"2012-03-16T20:41:56","modified_gmt":"2012-03-16T23:41:56","slug":"seo-9-practicas-para-la-optimizacion-de-la-etiqueta","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/seo-positionnement-web\/seo-9-pratiques-pour-loptimisation-des-etiquettes\/","title":{"rendered":"SEO: 9 pratiques pour l'optimisation des balises de titre"},"content":{"rendered":"
L'\u00e9tiquette
c'est l'un des facteurs SEO les plus importants lors des optimisations sur site. <\/html><\/p>\n<p>G\u00e9n\u00e9ralement lors de la r\u00e9alisation d'un conseil SEO ou d'une analyse d'un site web, la balise<title> c'est l'un des premiers \u00e9l\u00e9ments \u00e0 analyser pour trouver des opportunit\u00e9s d'optimisation. <\/html><\/p>\n<p>Tenant compte de la th\u00e9orie selon laquelle le texte sur l'\u00e9tiquette<title> Utilis\u00e9s pour d\u00e9crire la page, les moteurs de recherche attribuent une \u00e9norme valeur SEO au contenu de la balise - mais seulement si elle est bien form\u00e9e, contient du texte pertinent et se refl\u00e8te dans le contenu de la page. <\/html><\/p>\n<p><strong>Bonnes pratiques pour l'optimisation des balises<title> <\/html><\/strong><\/p>\n<p><strong>1.<\/strong> Un par page, situ\u00e9 \u00e0 l'int\u00e9rieur de l'\u00e9tiquette .<\/p>\n<p><strong>2.<\/strong> Mettez les mots cl\u00e9s les plus performants par ordre d\u00e9croissant. L'\u00e9tiquette<title> est l'endroit o\u00f9 mettre les meilleurs mots-cl\u00e9s sur votre page. Ne faites pas du texte de la balise <title> un champ de mot-cl\u00e9. Personne ne veut lire une liste de mots. \u00c9crivez le texte <title> en langage naturel. <\/html><\/p>\n<p><strong>3.<\/strong> Assurez-vous que la marque de votre site est au top. Sauf si vous souhaitez classer par nom de marque, bien que cela se fasse g\u00e9n\u00e9ralement sans effort de r\u00e9f\u00e9rencement particulier.<\/p>\n<p><strong>4.<\/strong> N'utilisez pas plus de 70 caract\u00e8res dans l'\u00e9tiquette<title> , y compris les espaces. En effet, il s'agit du nombre maximal de caract\u00e8res pour les en-t\u00eates affich\u00e9s sur les pages de r\u00e9sultats de recherche. <\/html><\/p>\n<p><strong>5.<\/strong> \u00c9vitez d'utiliser de soi-disant \u00abmots vides\u00bb, des mots qui ralentissent la lecture. Certaines d'entre elles sont:<\/p>\n<p>Articles (par exemple, "le", "un", "un", etc.)<\/p>\n<p>Conjonctions (par exemple, "et", "ou", "mais", "while", etc.)<\/p>\n<p>Pr\u00e9positions (par exemple, "de", "pour", etc.)<\/p>\n<p>Pronoms (tels que \u00abil\u00bb, \u00abnous\u00bb, \u00abelle\u00bb, etc.)<\/p>\n<p><strong>6.<\/strong> Ne refl\u00e9ter que les mots-cl\u00e9s utilis\u00e9s dans le corps du texte de la page, comme en utilisant des mots-cl\u00e9s dans la balise<title> qui ne figurent pas dans le contenu de la page peuvent m\u00eame \u00eatre nuisibles. <\/html><\/p>\n<p><strong>7.<\/strong> Conservez des balises uniques entre les pages, le m\u00eame titre ne doit pas \u00eatre r\u00e9p\u00e9t\u00e9 sur toutes les pages, mais chaque page du site Web doit avoir une balise<title> selon son contenu. <\/html><\/p>\n<p><strong>8.<\/strong> \u00c9vitez de dupliquer la cha\u00eene de texte exacte dans le texte de la balise h1. Tout comme sur l'\u00e9tiquette<title> , le contenu de la balise h1 repr\u00e9sente \u00e9galement une description du sujet principal de la page. Mais son contenu ne doit pas \u00eatre r\u00e9p\u00e9t\u00e9. Ils peuvent \u00eatre similaires, mais pas r\u00e9p\u00e9t\u00e9s. <\/html><\/p>\n<p><strong>9.<\/strong> \u00c9vitez de \u00abbourrer les mots-cl\u00e9s\u00bb, c'est-\u00e0-dire d'\u00e9viter les mots-cl\u00e9s en exc\u00e8s dans la balise Title ou toute autre balise \/ contenu sur le site Web.<\/p>\n<p>En appliquant ces 9 conseils simples, il ne devrait y avoir aucun probl\u00e8me lors de l'optimisation des \u00e9tiquettes<title> site Web ou blog \ud83d\ude42 <\/html><\/p>","protected":false},"excerpt":{"rendered":"<p>La etiqueta <title> es uno de los factores SEO m\u00e1s importantes a la hora de realizar optimizaciones On-Site. Generalmente cuando se realiza una consultor\u00eda o an\u00e1lisis SEO de un sitio web, la etiqueta <title> es uno de los primeros elementos a ser analizados para encontrar oportunidades de optimizaci\u00f3n. Teniendo en cuenta la teor\u00eda de que…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[9],"class_list":["post-1599","post","type-post","status-publish","format-standard","hentry","category-posicionamiento-web-seo","tag-seo"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO: 9 Pr\u00e1cticas para la Optimizaci\u00f3n de la Etiqueta Title - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"SEO: 9 Pr\u00e1cticas para la Optimizaci\u00f3n de la Etiqueta Title.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/seo-web-positioning\/seo-9-practices-for-label-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO: 9 Pr\u00e1cticas para la Optimizaci\u00f3n de la Etiqueta Title - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"SEO: 9 Pr\u00e1cticas para la Optimizaci\u00f3n de la Etiqueta Title.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/seo-web-positioning\/seo-9-practices-for-label-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-02-29T15:50:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-03-16T23:41:56+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/en\/seo-web-positioning\/seo-9-practices-for-label-optimization\/\",\"url\":\"https:\/\/guillermopareja.com\/en\/seo-web-positioning\/seo-9-practices-for-label-optimization\/\",\"name\":\"SEO: 9 Pr\u00e1cticas para la Optimizaci\u00f3n de la Etiqueta Title - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"datePublished\":\"2012-02-29T15:50:52+00:00\",\"dateModified\":\"2012-03-16T23:41:56+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"SEO: 9 Pr\u00e1cticas para la Optimizaci\u00f3n de la Etiqueta Title.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/seo-web-positioning\/seo-9-practices-for-label-optimization\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/en\/seo-web-positioning\/seo-9-practices-for-label-optimization\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/en\/seo-web-positioning\/seo-9-practices-for-label-optimization\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO: 9 Pr\u00e1cticas para la Optimizaci\u00f3n de la Etiqueta Title\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/fr\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO: 9 Pr\u00e1cticas para la Optimizaci\u00f3n de la Etiqueta Title - Marketing y Anal\u00edtica Digital","description":"SEO: 9 Pr\u00e1cticas para la Optimizaci\u00f3n de la Etiqueta Title.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/fr\/seo-web-positioning\/seo-9-practices-for-label-optimization\/","og_locale":"fr_FR","og_type":"article","og_title":"SEO: 9 Pr\u00e1cticas para la Optimizaci\u00f3n de la Etiqueta Title - Marketing y Anal\u00edtica Digital","og_description":"SEO: 9 Pr\u00e1cticas para la Optimizaci\u00f3n de la Etiqueta Title.","og_url":"https:\/\/guillermopareja.com\/fr\/seo-web-positioning\/seo-9-practices-for-label-optimization\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2012-02-29T15:50:52+00:00","article_modified_time":"2012-03-16T23:41:56+00:00","author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"\u00c9crit par":"Guillermo Pareja","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/en\/seo-web-positioning\/seo-9-practices-for-label-optimization\/","url":"https:\/\/guillermopareja.com\/en\/seo-web-positioning\/seo-9-practices-for-label-optimization\/","name":"SEO: 9 Pr\u00e1cticas para la Optimizaci\u00f3n de la Etiqueta Title - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"datePublished":"2012-02-29T15:50:52+00:00","dateModified":"2012-03-16T23:41:56+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"SEO: 9 Pr\u00e1cticas para la Optimizaci\u00f3n de la Etiqueta Title.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/en\/seo-web-positioning\/seo-9-practices-for-label-optimization\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/en\/seo-web-positioning\/seo-9-practices-for-label-optimization\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/en\/seo-web-positioning\/seo-9-practices-for-label-optimization\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"SEO: 9 Pr\u00e1cticas para la Optimizaci\u00f3n de la Etiqueta Title"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/fr\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/posts\/1599"}],"collection":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/comments?post=1599"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/posts\/1599\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/media?parent=1599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/categories?post=1599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/tags?post=1599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}