{"id":1629,"date":"2012-03-24T09:00:24","date_gmt":"2012-03-24T12:00:24","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1629"},"modified":"2012-03-24T02:45:17","modified_gmt":"2012-03-24T05:45:17","slug":"sigue-creciendo-el-porcentaje-de-palabras-clave-not-provided","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/seo-positionnement-web\/le-pourcentage-de-mots-cles-non-fournis-ne-cesse-de-croitre\/","title":{"rendered":"Le pourcentage de mots cl\u00e9s &quot;non fournis&quot; continue d&#039;augmenter"},"content":{"rendered":"<p>Les mots-cl\u00e9s \u00ab<strong>Non fourni<\/strong>\u00bb son un dolor de cabeza para m\u00e1s de un SEO o analista web, lo peor de todo es que cada vez es m\u00e1s com\u00fan que un porcentaje mayor de tu tr\u00e1fico org\u00e1nico figure como \u00abNot Provided\u00bb a la hora de consultar los t\u00e9rminos de b\u00fasqueda de les utilisateurs.<\/p>\n<p>Dans mon cas particulier, il y a de plus en plus de comptes Analytics, \u00e0 la fois les miens et ceux des clients, o\u00f9 les mots cl\u00e9s &quot;Non fourni&quot; monopolisent de plus en plus la plupart du trafic organique, m\u00eame dans plus d&#039;un cas devenant l&#039;option avec le plus de trafic. rapport sur les mots cl\u00e9s.<\/p>\n<p><strong>Mais\u2026 que sont les mots cl\u00e9s non fournis?<\/strong><\/p>\n<p>Fondamentalement, les mots-cl\u00e9s &quot;Non fournis&quot; sont des mots-cl\u00e9s dont on ne sait pas ce qu&#039;ils sont, car Google n&#039;a pas propos\u00e9 les donn\u00e9es au syst\u00e8me d&#039;analyse Web lors de l&#039;envoi de l&#039;utilisateur vers le site Web.<\/p>\n<p>Dans une tentative &quot;d&#039;am\u00e9liorer&quot; la confidentialit\u00e9 de ses utilisateurs, Google a cess\u00e9 de proposer les donn\u00e9es des mots-cl\u00e9s que les utilisateurs utilisent pour acc\u00e9der \u00e0 un site Web s&#039;ils sont connect\u00e9s \u00e0 leur compte Google ou utilisent Google Secure Search.<\/p>\n<p><strong>Loin d&#039;\u00eatre invers\u00e9e, cette tendance continue de cro\u00eetre et pour ajouter l&#039;insulte \u00e0 la blessure, Firefox utilisera Google Secure Search par d\u00e9faut.<\/strong><\/p>\n<p>Cela affectera toutes les options de recherche int\u00e9gr\u00e9es de Firefox, donc potentiellement des millions d&#039;utilisateurs effectueront des recherches SSL au lieu des recherches normales habituelles.<\/p>\n<p>Selon Search Engine Land, ce changement a \u00e9t\u00e9 officialis\u00e9 le 20 mars:\u00a0<a href=\"http:\/\/searchengineland.com\/firefox-to-use-google-secure-search-by-default-116231\">Firefox utilise la recherche s\u00e9curis\u00e9e de Google par d\u00e9faut; Attendez-vous \u00e0 ce que d&#039;autres mots cl\u00e9s &quot;non fournis&quot; suivent<\/a><\/p>\n<p><strong>Comment cela affecte-t-il les r\u00e9f\u00e9renceurs, les webmasters, les analystes Web, etc. etc.?<\/strong><\/p>\n<p>La seule fa\u00e7on dont ce changement peut vous affecter est de provoquer une augmentation du nombre de mots cl\u00e9s qui apparaissent comme &quot;Non fournis&quot; dans les rapports Google Analytics et d&#039;autres outils\u2026 ce n&#039;est pas une tr\u00e8s bonne nouvelle.<\/p>\n<p>Esp\u00e9rons que cette tendance ne continue pas de cro\u00eetre beaucoup plus, sinon le fait de pouvoir avoir des rapports sur les termes de recherche des utilisateurs qui visitent nos sites Web peut rester comme un luxe du pass\u00e9 ou \u00eatre r\u00e9duit \u00e0 un tr\u00e8s faible pourcentage du total de visites organiques.<\/p>\n<p><strong>Et comment les mots cl\u00e9s Non fournis vous affectent-ils?<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Las palabras clave \u00abNot Provided\u00bb son un dolor de cabeza para m\u00e1s de un SEO o analista web, lo peor de todo es que cada vez es m\u00e1s com\u00fan que un porcentaje mayor de tu tr\u00e1fico org\u00e1nico figure como \u00abNot Provided\u00bb a la hora de consultar los t\u00e9rminos de b\u00fasqueda de los usuarios. En mi&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[135,112],"class_list":["post-1629","post","type-post","status-publish","format-standard","hentry","category-posicionamiento-web-seo","tag-google","tag-not-provided"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sigue creciendo el Porcentaje de Palabras Clave &quot;Not Provided&quot; - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Sigue creciendo el Porcentaje de Palabras Clave &quot;Not Provided&quot;. 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