{"id":1644,"date":"2012-05-09T09:00:17","date_gmt":"2012-05-09T12:00:17","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1644"},"modified":"2012-05-09T01:08:39","modified_gmt":"2012-05-09T04:08:39","slug":"google-ofrece-mayor-transparencia-en-los-factores-que-influyen-en-el-quality-score","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-offre-une-plus-grande-transparence-dans-les-facteurs-qui-influencent-le-score-de-qualite\/","title":{"rendered":"Google offre une plus grande transparence des facteurs qui influencent le niveau de qualit\u00e9"},"content":{"rendered":"

Le niveau de qualit\u00e9 (niveau de qualit\u00e9) est toujours une m\u00e9trique qui obs\u00e8de les utilisateurs d'Adwords et jusqu'\u00e0 tr\u00e8s r\u00e9cemment, les informations que nous avons obtenues \u00e0 son sujet \u00e9taient tr\u00e8s m\u00e9diocres.<\/p>\n

Bien que l'on sache que le niveau de qualit\u00e9 est calcul\u00e9 dans chacune des recherches o\u00f9 un mot cl\u00e9 de notre campagne d\u00e9clenche une annonce, les seules donn\u00e9es dont nous disposions jusqu'\u00e0 il y a quelques semaines \u00e9taient une valeur num\u00e9rique comprise entre "1\/10" et "10 \/ 10 "repr\u00e9sentant la pertinence de nos mots cl\u00e9s.<\/p>\n

D'autre part, Google a clarifi\u00e9 \u00e0 de nombreuses reprises que les facteurs les plus importants qui d\u00e9terminent le niveau de qualit\u00e9 sont le CTR, la pertinence de l'annonce et la pertinence de la page de destination.<\/p>\n

Cependant, il n\u2019existait aucun moyen de d\u00e9terminer lequel de ces facteurs devait \u00eatre optimis\u00e9 en cas de probl\u00e8mes de faible qualit\u00e9.<\/p>\n

Cela a chang\u00e9 le 24 avril lorsque Google a annonc\u00e9 dans le Blog officiel AdWords<\/a> cette transparence sur le niveau de qualit\u00e9 serait accrue, afin que nous puissions mieux comprendre quels facteurs de nos campagnes doivent \u00eatre optimis\u00e9s pour obtenir des niveaux de qualit\u00e9 plus \u00e9lev\u00e9s.<\/p>\n

Actuellement, lors de la consultation de l'\u00e9tat de nos mots cl\u00e9s, nous voyons, en dehors des chiffres traditionnels de 1 \u00e0 10, un rapport de la performance de nos mots cl\u00e9s dans les principaux facteurs qui influencent le niveau de qualit\u00e9.<\/p>\n

Exemple:<\/strong><\/p>\n

\"score<\/strong><\/p>\n

La performance du Taux de clics attendu (CTR)<\/strong>, Pertinence de l'annonce<\/strong> Oui Exp\u00e9rience de la page de destination<\/strong> Il est affich\u00e9 sur une \u00e9chelle relative qui d\u00e9terminera si notre performance est inf\u00e9rieure \u00e0 la moyenne, moyenne ou sup\u00e9rieure \u00e0 la moyenne par rapport \u00e0 nos concurrents.<\/p>\n

Que signifie chacun de ces facteurs?<\/strong><\/p>\n

Taux de clics attendu:<\/strong> Ce facteur nous indique si l'\u00e9tat actuel du CTR de nos annonces par rapport aux autres annonceurs ench\u00e9rissant sur un mot cl\u00e9 donn\u00e9.<\/p>\n

Si notre taux de clics attendu est inf\u00e9rieur \u00e0 la moyenne, cela signifie que pour am\u00e9liorer notre niveau de qualit\u00e9, nous devons tester de nouvelles variantes d'annonces afin d'obtenir des CTR plus \u00e9lev\u00e9s.<\/p>\n

Pertinence de l'annonce: <\/strong>Une publicit\u00e9 est consid\u00e9r\u00e9e comme pertinente si elle r\u00e9pond directement \u00e0 la recherche effectu\u00e9e par l'utilisateur.<\/p>\n

Pour donner un exemple exag\u00e9r\u00e9, si un internaute recherche \u00abh\u00f4tels \u00e0 Buenos Aires\u00bb et que notre annonce propose des raquettes de tennis\u2026 Je pense que nous conviendrons tous que l'annonce n'est pas pertinente pour la recherche.<\/p>\n

Parfois, une annonce peut \u00e9galement afficher une pertinence inf\u00e9rieure \u00e0 la moyenne m\u00eame si son contenu est directement li\u00e9 \u00e0 la recherche de l'utilisateur, dans ce cas, nous devons cr\u00e9er des groupes d'annonces avec un nombre de mots cl\u00e9s inf\u00e9rieur, dans le but que les annonces soient aussi proches. li\u00e9s autant que possible aux recherches des utilisateurs.<\/p>\n

Exp\u00e9rience de la page de destination: <\/strong>Id\u00e9alement, la page de destination doit \u00eatre clairement organis\u00e9e et facile \u00e0 naviguer tout en ayant un contenu utile et original qui r\u00e9pond \u00e0 la recherche de l'utilisateur.<\/p>\n

Une page de destination peu performante aura g\u00e9n\u00e9ralement besoin de plus de contenu \u00e9troitement li\u00e9 \u00e0 la recherche sp\u00e9cifique de l'utilisateur.<\/p>\n

En examinant nos performances dans chacun de ces facteurs, nous pouvons nous assurer que nos niveaux de qualit\u00e9 s'am\u00e9lioreront et nous obtiendrons tous les avantages que cela implique \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"

El Quality Score (nivel de calidad) siempre una m\u00e9trica que obsesion\u00f3 a los usuarios de Adwords y hasta hace muy poco la informaci\u00f3n que obten\u00edamos al respecto era muy pobre. Si bien es sabido que el Quality Score se calcula en cada una de las b\u00fasquedas donde una palabra clave de nuestra campa\u00f1a activa un…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,111,81],"class_list":["post-1644","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-nivel-de-calidad","tag-quality-score"],"aioseo_notices":[],"yoast_head":"\nGoogle ofrece mayor Transparencia en los Factores que influyen en el Quality Score - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google ofrece mayor Transparencia en los Factores que influyen en el Quality Score (nivel de calidad).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-offre-una-maggiore-trasparenza-nei-fattori-che-influenzano-il-punteggio-di-qualita\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google ofrece mayor Transparencia en los Factores que influyen en el Quality Score - 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