{"id":165,"date":"2009-11-27T12:10:18","date_gmt":"2009-11-27T15:10:18","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=165"},"modified":"2009-11-27T12:10:18","modified_gmt":"2009-11-27T15:10:18","slug":"como-escribir-buenos-titulos-para-tus-posts","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/comment-ecrire-de-bons-titres-pour-vos-messages\/","title":{"rendered":"Comment \u00e9crire de bons titres pour vos articles"},"content":{"rendered":"<p>Je lis depuis un certain temps sur la r\u00e9daction, exp\u00e9rimentant et appliquant ce que j&#039;ai appris dans mes propres articles. En lisant les articles que j&#039;ai \u00e9crits sur l&#039;un des blogs \u00e9ph\u00e9m\u00e8res que j&#039;avais en 2008, je me rends compte pourquoi personne ne les lirait jamais tr\u00e8s attentivement.<\/p>\n<p><strong>La r\u00e9daction est une partie essentielle du marketing en ligne<\/strong> et de toutes sortes de communications \u00e9crites vraiment, l&#039;un des blogs que je lis quotidiennement est <a href=\"http:\/\/www.copyblogger.com\">CopyBlogger<\/a> et cela m&#039;a beaucoup aid\u00e9, alors maintenant je partage un article sur <strong>8 types de titres qui fonctionnent.<\/strong><\/p>\n<p><strong>1- Titres directs:<\/strong> Un titre direct explique en quelques mots ce que nous allons lire, ils vont droit au but sans l&#039;intention de para\u00eetre farfelus ou de rayonner beaucoup de cr\u00e9ativit\u00e9, cependant ils sont TR\u00c8S utiles, un exemple pourrait \u00eatre : \u00abVente aux ench\u00e8res de guitares \u00e9lectriques\u00bb.<\/p>\n<p><strong>2- Titres indirects:<\/strong> Ces titres sont plus subtils et l&#039;id\u00e9e est de cr\u00e9er une question chez le lecteur, \u00e0 laquelle il sera r\u00e9pondu dans le corps de l&#039;article. Une ressource utile consiste \u00e0 utiliser des significations doubles, telles que la r\u00e9daction d&#039;un titre qui fait r\u00e9f\u00e9rence \u00e0 la grippe mais qui concerne en r\u00e9alit\u00e9 le marketing viral.<\/p>\n<p><strong>3- Titres d&#039;actualit\u00e9:<\/strong> Comme son nom l&#039;indique, un titre est un titre d&#039;actualit\u00e9 tant qu&#039;il s&#039;agit de\u2026 (caisse claire)\u2026 d&#039;une actualit\u00e9. Assez \u00e9vident, non?<\/p>\n<p>Les gens d&#039;aujourd&#039;hui veulent plus que jamais \u00eatre aussi \u00e0 jour que possible, donc parler d&#039;un \u00e9v\u00e9nement r\u00e9cent ou d&#039;un produit sur le point d&#039;\u00eatre lanc\u00e9 est toujours attrayant.<\/p>\n<p><strong>4- Comment faire une telle chose<\/strong>: Un type de titre qui abonde partout mais qui semble toujours avoir un bon r\u00e9sultat.<\/p>\n<p>J&#039;aime particuli\u00e8rement ce type de titre car d\u00e8s le d\u00e9but il me fait savoir que je vais obtenir des informations sur un point particulier d&#039;un sujet qui m&#039;int\u00e9resse, le titre de cet article est un exemple.<\/p>\n<p><strong>5- Titres avec questions:<\/strong> Les questions sont une autre ressource tr\u00e8s utile, car bien utilis\u00e9es, nous pouvons les utiliser pour sympathiser avec le lecteur et lui donner envie de conna\u00eetre la r\u00e9ponse.<\/p>\n<p><strong>6- Titre avec appel \u00e0 l&#039;action:<\/strong> Ce type de titre indique au lecteur ce qu&#039;il doit faire, il est tr\u00e8s important que le premier mot soit un verbe qui demande une action.<\/p>\n<p><strong>7- Titre des raisons-pourquoi-que:<\/strong> Il n&#039;est pas n\u00e9cessaire que le titre dise explicitement &quot;4 raisons pour lesquelles vous ne devriez utiliser que du logiciel libre&quot;, ce qui est vraiment important est que l&#039;id\u00e9e soit transmise au lecteur que le corps de notre texte va parler des raisons de faire quelque chose ou pourquoi les choses arrivent.<\/p>\n<p>Un bon exemple est: \u00ab7 fa\u00e7ons de mieux utiliser Twitter\u00bb.<\/p>\n<p><strong>8- Titres de t\u00e9moignages:<\/strong> Ce que les gens aiment faire, c&#039;est lire des histoires et s&#039;identifier \u00e0 elles, c&#039;est pourquoi l&#039;opinion de tiers influence tant.<\/p>\n<p>Un titre de ce type est g\u00e9n\u00e9ralement une citation sur notre personne, produit ou service et le nom de la personne qui l&#039;a dit, puis dans le corps du texte nous suivons la citation. Un exemple serait: &quot;Mon trafic a augment\u00e9 de 200% en peu de temps - Juan P\u00e9rez&quot;<\/p>\n<p>Quel est le type de titre que vous utilisez le plus fr\u00e9quemment et pourquoi? \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"<p>Hace alg\u00fan tiempo que vengo leyendo sobre copywriting, experimentando y aplicando lo aprendido en mis propios art\u00edculos. Al leer los art\u00edculos que escrib\u00eda en uno de los blogs fugaces que tuve en el 2008 me doy cuenta de por qu\u00e9 nadie jam\u00e1s los leer\u00eda con mucha atenci\u00f3n. El copywriting es una parte esencial del Marketing&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,1],"tags":[136,10],"class_list":["post-165","post","type-post","status-publish","format-standard","hentry","category-copywriting","category-marketing-digital","tag-copywriting","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo escribir buenos t\u00edtulos para tus posts - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Copywriting - C\u00f3mo escribir buenos t\u00edtulos para tus posts: Consejos para escribir t\u00edtulos de art\u00edculos, noticias, posts, etc.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/comment-ecrire-de-bons-titres-pour-vos-messages\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo escribir buenos t\u00edtulos para tus posts - 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