{"id":1653,"date":"2012-05-17T09:00:30","date_gmt":"2012-05-17T12:00:30","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1653"},"modified":"2012-05-16T22:54:14","modified_gmt":"2012-05-17T01:54:14","slug":"herramienta-de-palabras-clave-ideas-de-grupos-de-anuncios-beta","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/mots-cles-outil-idees-de-groupes-dannonces-beta\/","title":{"rendered":"G\u00e9n\u00e9rateur de mots cl\u00e9s: id\u00e9es de groupes d'annonces (b\u00eata)"},"content":{"rendered":"

Le mois dernier a \u00e9t\u00e9 un mois de nombreuses nouvelles pour AdWords, et mis \u00e0 part la plus grande transparence dans le Niveau de qualit\u00e9<\/a>, maintenant nous avons \u00e9galement une nouvelle option dans l'outil Mots-cl\u00e9s qui nous permet d'obtenir Id\u00e9es de groupes d'annonces<\/strong>.<\/p>\n

Auparavant, le G\u00e9n\u00e9rateur de mots cl\u00e9s proposait uniquement des id\u00e9es de mots cl\u00e9s, que nous pouvions ensuite ajouter \u00e0 un groupe d'annonces de nos campagnes ou les exporter, puis les organiser manuellement en groupes d'annonces.<\/p>\n

Normalement, je ne suis pas favorable \u00e0 la plupart des outils qui tentent d'automatiser le processus de regroupement de mots-cl\u00e9s, en particulier en espagnol, car normalement le travail effectu\u00e9 est de tr\u00e8s mauvaise qualit\u00e9.<\/p>\n

Cependant, j'ai \u00e9t\u00e9 agr\u00e9ablement surpris par les tests que j'ai effectu\u00e9s avec la nouvelle option d'id\u00e9es de groupes d'annonces dans le G\u00e9n\u00e9rateur de mots cl\u00e9s.<\/p>\n

Comment fonctionnent les id\u00e9es de groupes d'annonces?<\/strong><\/p>\n

Comme toujours, nous avons la possibilit\u00e9 d'utiliser des mots-cl\u00e9s, des cat\u00e9gories ou une URL et d'autres options avanc\u00e9es pour obtenir des id\u00e9es de mots-cl\u00e9s, mais nous avons maintenant deux onglets sous les options.<\/p>\n

Le premier onglet est "id\u00e9es de mots cl\u00e9s", qui nous montrera des id\u00e9es de mots cl\u00e9s de la mani\u00e8re habituelle, le deuxi\u00e8me onglet "id\u00e9es de groupes d'annonces".<\/p>\n

\"\"<\/a><\/p>\n

Actuellement, ce deuxi\u00e8me onglet est la valeur par d\u00e9faut, il est donc probablement d\u00e9j\u00e0 s\u00e9lectionn\u00e9.<\/p>\n

Pour cet exemple, nous utiliserons le mot-cl\u00e9 \u00abH\u00f4tel Buenos Aires\u00bb <\/strong>et nous allons configurer l'outil pour nous montrer des id\u00e9es de groupes d'annonces pour les utilisateurs effectuant des recherches depuis l'Espagne sur des ordinateurs de bureau.<\/p>\n

\"\"<\/a><\/p>\n

Maintenant, nous cliquons sur "Rechercher" et nous voyons les r\u00e9sultats des id\u00e9es de groupes d'annonces propos\u00e9es par l'outil:<\/p>\n

\"\"<\/a>Si nous avons besoin de plus d'id\u00e9es de mots cl\u00e9s, nous pouvons cliquer sur le lien de \u00abAfficher plus de groupes d'annonces\u00bb <\/strong>pour afficher plus d'id\u00e9es ou cliquez sur le lien de \u00abPlus de r\u00e9sultats similaires\u00bb <\/strong>\u00e0 c\u00f4t\u00e9 de chaque id\u00e9e de groupe d'annonces.<\/p>\n

En regardant l'une des id\u00e9es de groupes d'annonces, nous pouvons constater que les mots cl\u00e9s associ\u00e9s \u00e0 ce groupe d'annonces sont assez bons, m\u00eame si dans la plupart des cas, il faudra toujours un peu de travail manuel pour obtenir un r\u00e9sultat optimal.<\/p>\n

\"\"<\/a>Par exemple, dans ce cas, je s\u00e9parerais les mots cl\u00e9s faisant r\u00e9f\u00e9rence \u00e0 "appart-h\u00f4tel" et "3 \u00e9toiles" dans un autre groupe d'annonces.<\/p>\n

Une fois que nous avons d\u00e9cid\u00e9 des groupes d'annonces que nous utiliserons, nous avons la possibilit\u00e9 de les t\u00e9l\u00e9charger au format Excel, TSV, XML ou de les ajouter directement \u00e0 nos campagnes.<\/p>\n

Pour t\u00e9l\u00e9charger des id\u00e9es de groupes d'annonces, cliquez simplement sur le bouton "T\u00e9l\u00e9charger" situ\u00e9 sous l'onglet "Id\u00e9es de mots cl\u00e9s".<\/p>\n

\"\"<\/a>Si nous voulons ajouter les id\u00e9es directement \u00e0 notre campagne, nous devons alors enregistrer les id\u00e9es de mots cl\u00e9s en cliquant sur le bouton "Tout enregistrer" des id\u00e9es qui nous int\u00e9ressent.<\/p>\n

\"\"<\/a><\/p>\n

Une fois les id\u00e9es enregistr\u00e9es, nous pouvons les voir dans la case de la colonne de gauche.<\/p>\n

Lorsque toutes les id\u00e9es qui nous int\u00e9ressent sont s\u00e9lectionn\u00e9es, cliquez sur \u00abAjouter au compte\u00bb <\/strong><\/p>\n

\"\"<\/a><\/strong>Enfin, nous s\u00e9lectionnons la campagne dans laquelle nous voulons ajouter les groupes d'annonces en cliquant sur "Cliquez pour s\u00e9lectionner" puis sur "Ajouter au compte".<\/p>\n

\"\"<\/a><\/p>\n

En suivant ces \u00e9tapes simples, nous pouvons d\u00e9couvrir de nouvelles id\u00e9es de groupes d'annonces et les ajouter \u00e0 nos campagnes.<\/p>","protected":false},"excerpt":{"rendered":"

El mes pasado fue un mes de muchas novedades para Adwords, y aparte de la mayor transparencia en el Quality Score, ahora tambi\u00e9n poseemos una nueva opci\u00f3n en la Herramienta de Palabras Clave que nos permite obtener ideas de Grupos de Anuncios. Anteriormente la Herramienta de Palabras Clave solamente ofrec\u00eda ideas de palabras clave, que…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,10],"class_list":["post-1653","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"\nHerramienta de Palabras Clave: Ideas de Grupos de Anuncios (Beta) - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Herramienta de Palabras Clave: Ideas de Grupos de Anuncios (Beta).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/mots-cles-outil-idees-de-groupes-dannonces-beta\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Herramienta de Palabras Clave: Ideas de Grupos de Anuncios (Beta) - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Herramienta de Palabras Clave: Ideas de Grupos de Anuncios (Beta).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/mots-cles-outil-idees-de-groupes-dannonces-beta\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-05-17T12:00:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-05-17T01:54:14+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/herramienta-de-palabras-clave-ideas-grupo-de-anuncios.jpg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/herramienta-de-palabras-clave-ideas-de-grupos-de-anuncios-beta\/\",\"url\":\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/herramienta-de-palabras-clave-ideas-de-grupos-de-anuncios-beta\/\",\"name\":\"Herramienta de Palabras Clave: Ideas de Grupos de Anuncios (Beta) - 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