{"id":1678,"date":"2012-05-22T09:00:54","date_gmt":"2012-05-22T12:00:54","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1678"},"modified":"2012-05-22T02:53:57","modified_gmt":"2012-05-22T05:53:57","slug":"google-busca-optimizar-sus-serp-con-el-nuevo-texto-anuncios-relacionados-con","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-cherche-a-optimiser-vos-serps-avec-de-nouvelles-annonces-textuelles\/","title":{"rendered":"Google cherche \u00e0 optimiser ses SERPs avec le nouveau texte \u00abAnnonces li\u00e9es \u00e0\u00bb"},"content":{"rendered":"<p>Il y a quelques jours, Google a introduit un nouveau texte dans ses pages de r\u00e9sultats, un message appel\u00e9 <strong>\u00abAnnonces li\u00e9es \u00e0\u00bb <\/strong>visible au-dessus du bloc d&#039;annonces Adwords principal.<\/p>\n<p>Ce nouveau texte est suivi de la requ\u00eate de recherche de l&#039;utilisateur surlign\u00e9e en gras.<\/p>\n<p>Selon <a href=\"http:\/\/searchengineland.com\/ads-related-to-text-officially-rolls-out-on-adwords-top-ad-block-121999\">Moteur de recherche Land<\/a>, un porte-parole de Google a expliqu\u00e9 que ce changement fait partie des efforts de Google pour afficher des publicit\u00e9s de plus en plus pertinentes pour les recherches des utilisateurs, ce changement vise \u00e0 informer les utilisateurs pourquoi ils voient des publicit\u00e9s entre les pages de r\u00e9sultats de Google.<\/p>\n<p><strong>Ci-dessous, nous pouvons voir un exemple:<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/anuncios-relacionados-con.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1679\" title=\"annonces associ\u00e9es\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/anuncios-relacionados-con.jpg\" alt=\"annonces associ\u00e9es\" width=\"816\" height=\"447\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/anuncios-relacionados-con.jpg 816w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/anuncios-relacionados-con-300x164.jpg 300w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/p>\n<p>Clairement, ce nouveau changement dans la page de r\u00e9sultats vise \u00e9galement \u00e0 augmenter le CTR des publicit\u00e9s Adwords et fait s\u00fbrement partie d&#039;un test d&#039;optimisation de vos pages de r\u00e9sultats.<\/p>\n<p>Si ce changement, en fournissant un peu d&#039;informations sur les raisons pour lesquelles les annonces sont diffus\u00e9es, r\u00e9ussit \u00e0 convaincre un pourcentage suppl\u00e9mentaire d&#039;utilisateurs de cliquer sur les annonces, les revenus de Google pourraient augmenter consid\u00e9rablement avec le m\u00eame volume de trafic actuel.<\/p>\n<p>Cela nous montre qu&#039;il est toujours possible de continuer \u00e0 optimiser nos pages m\u00eame s&#039;il semble qu&#039;il n&#039;y a rien \u00e0 faire et qu&#039;il suffit souvent de faire des changements apparemment mineurs pour obtenir de meilleurs r\u00e9sultats.<\/p>\n<p>Si vous avez des campagnes qui diffusent des annonces dans les premiers rangs, restez \u00e0 l&#039;\u00e9coute pour voir si votre CTR s&#039;am\u00e9liore gr\u00e2ce \u00e0 ce nouveau texte.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hace unos pocos d\u00edas Google ha introducido un nuevo texto en sus p\u00e1ginas de resultado, un mensaje llamado \u00abAnuncios relacionados con\u00bb que puede verse por encima del bloque principal de anuncios de Adwords. Este nuevo texto se encuentra seguido de la consulta de b\u00fasqueda del usuario resaltada en negrita. Seg\u00fan Search Engine Land, un vocero&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,10],"class_list":["post-1678","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google busca optimizar sus SERP con el nuevo texto &quot;Anuncios relacionados con&quot; - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google busca optimizar sus SERP con el nuevo texto &quot;Anuncios relacionados con&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-cherche-a-optimiser-vos-serps-avec-de-nouvelles-annonces-textuelles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google busca optimizar sus SERP con el nuevo texto &quot;Anuncios relacionados con&quot; - 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