{"id":1686,"date":"2012-05-25T09:00:59","date_gmt":"2012-05-25T12:00:59","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1686"},"modified":"2012-05-25T02:21:54","modified_gmt":"2012-05-25T05:21:54","slug":"google-adwords-nuevo-informe-de-datos-de-subasta","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-adwords-nouveau-rapport-de-donnees-dencheres\/","title":{"rendered":"Google Adwords: nouveau rapport sur les donn\u00e9es d&#039;ench\u00e8res"},"content":{"rendered":"<p>Il y a quelques jours, Adwords a publi\u00e9 un nouveau rapport pour obtenir encore plus d&#039;informations sur les performances de nos mots cl\u00e9s par rapport aux performances de nos concurrents.<\/p>\n<p>Le nouveau rapport nous permet de savoir quels annonceurs sont nos principaux concurrents et quelle est la situation de nos annonces par rapport aux v\u00f4tres au niveau des mots cl\u00e9s.<\/p>\n<p>Pour afficher le rapport sur les donn\u00e9es d&#039;ench\u00e8res, il est n\u00e9cessaire d&#039;afficher une ic\u00f4ne d&#039;un graphique \u00e0 barres \u00e0 c\u00f4t\u00e9 du mot-cl\u00e9 pour lequel nous voulons obtenir le rapport, cette ic\u00f4ne indique qu&#039;un rapport est disponible pour ce mot-cl\u00e9.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1689\" title=\"donn\u00e9es d&#039;ench\u00e8res AdWords\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords1.jpg\" alt=\"donn\u00e9es d&#039;ench\u00e8res AdWords\" width=\"611\" height=\"173\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords1.jpg 611w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords1-300x84.jpg 300w\" sizes=\"(max-width: 611px) 100vw, 611px\" \/><\/a><\/p>\n<p>Une fois que nous avons trouv\u00e9 un mot cl\u00e9 pour lequel nous voulons obtenir le rapport sur les donn\u00e9es d&#039;ench\u00e8res, nous devons le s\u00e9lectionner, cliquer sur le bouton &quot;D\u00e9tails des mots cl\u00e9s&quot; puis choisir l&#039;option <strong>&quot;Donn\u00e9es d&#039;ench\u00e8res (mot cl\u00e9 unique)&quot;<\/strong>.<\/p>\n<p><strong>Le rapport que nous obtiendrons est le suivant:<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1690\" title=\"donn\u00e9es d&#039;ench\u00e8res adwords 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords-2.jpg\" alt=\"donn\u00e9es d&#039;ench\u00e8res adwords 2\" width=\"1095\" height=\"344\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords-2.jpg 1095w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords-2-820x258.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords-2-300x94.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords-2-1024x321.jpg 1024w\" sizes=\"(max-width: 1095px) 100vw, 1095px\" \/><\/a><strong>Les statistiques propos\u00e9es par le rapport sur les donn\u00e9es d&#039;ench\u00e8res sont les suivantes:<\/strong><\/p>\n<p><strong>- Position moyenne: <\/strong>Il s&#039;agit de la position moyenne \u00e0 laquelle les annonces de l&#039;annonceur sont diffus\u00e9es pour le mot cl\u00e9 donn\u00e9.<\/p>\n<p><strong>- Pourcentage d&#039;impressions: <\/strong>Il s&#039;agit d&#039;un pourcentage qui montre la relation entre les impressions obtenues par les annonces d&#039;un annonceur pour un mot cl\u00e9 donn\u00e9 et le nombre total d&#039;impressions pour ce mot cl\u00e9.<\/p>\n<p>Par exemple, s&#039;il y a 1 000 impressions totales par jour pour un mot cl\u00e9 et que nos annonces obtiennent 900 impressions de ce mot cl\u00e9 par jour, le taux d&#039;impressions de nos annonces serait de 90%.<\/p>\n<p><strong>- Pourcentage de chevauchement: <\/strong>Affiche le pourcentage de fois o\u00f9 les annonces d&#039;un annonceur donn\u00e9 et nos annonces ont \u00e9t\u00e9 diffus\u00e9es en m\u00eame temps pour un mot cl\u00e9 donn\u00e9.<\/p>\n<p><strong>- Pourcentage de position sup\u00e9rieure: <\/strong>Il s&#039;agit d&#039;une statistique qui indique le pourcentage de fois o\u00f9 l&#039;annonce d&#039;un concurrent est apparue au-dessus de notre annonce.<\/p>\n<p><strong>- Pourcentage de haut de page: <\/strong>Affiche le pourcentage de fois qu&#039;une annonce a \u00e9t\u00e9 diffus\u00e9e au-dessus des r\u00e9sultats organiques.<\/p>\n<p>Ces donn\u00e9es seront tr\u00e8s utiles pour pouvoir identifier plus pr\u00e9cis\u00e9ment notre situation vis-\u00e0-vis des concurrents pour chacun des mots-cl\u00e9s de nos campagnes.<\/p>\n<p>De cette mani\u00e8re, il sera possible de d\u00e9tecter s&#039;il est n\u00e9cessaire de prendre des mesures sp\u00e9cifiques pour augmenter la part de march\u00e9 de nos publicit\u00e9s et de d\u00e9terminer quels annonceurs sont nos concurrents les plus forts.<\/p>\n<p>Pour plus d&#039;informations sur le nouveau rapport sur les donn\u00e9es d&#039;ench\u00e8res, vous pouvez consulter les sources suivantes:<\/p>\n<p>&#8211; <a href=\"https:\/\/support.google.com\/adwords\/bin\/answer.py?hl=es&amp;answer=2579754&amp;ctx=tltp\">Centre d&#039;aide AdWords: donn\u00e9es sur les ench\u00e8res<\/a><\/p>\n<p>&#8211; <a href=\"http:\/\/adwords.blogspot.com.ar\/2012\/05\/make-smarter-decisions-with-new-auction.html\">Inside Adwords (blog officiel de Google Adwords)<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Hace pocos d\u00edas Adwords habilit\u00f3 un nuevo informe para obtener a\u00fan m\u00e1s informaci\u00f3n sobre el rendimiento de nuestras palabras clave en comparaci\u00f3n al rendimiento de nuestros competidores. El nuevo informe permite conocer cuales anunciantes son nuestros principales competidores y cual es la situaci\u00f3n de nuestros anuncios frente a los suyos a nivel palabra clave. Para&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,10],"class_list":["post-1686","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: Nuevo informe de Datos de Subasta - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Nuevo informe de Datos de Subasta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/rapporto-dati-nuova-asta-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Nuevo informe de Datos de Subasta - 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