{"id":1694,"date":"2012-06-02T09:00:23","date_gmt":"2012-06-02T12:00:23","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1694"},"modified":"2012-06-01T22:18:46","modified_gmt":"2012-06-02T01:18:46","slug":"adios-a-google-website-optimizer-y-hola-a-analytics-content-experiments","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/adieu-a-loptimiseur-de-site-google-et-bonjour-aux-experiences-de-contenu-danalyse\/","title":{"rendered":"Adieu l&#039;Optimiseur de Site Google et Bonjour aux tests de contenu Analytics"},"content":{"rendered":"<p><strong><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-website-optimizer.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1698\" title=\"optimiseur de site Web google\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-website-optimizer.png\" alt=\"optimiseur de site Web google\" width=\"150\" height=\"172\" \/><\/a>Optimiseur de Site Google <\/strong>est un outil qui a aid\u00e9 beaucoup d&#039;entre nous \u00e0 atteindre des objectifs stricts de co\u00fbt par conversion et \u00e0 am\u00e9liorer la convivialit\u00e9 de milliers de sites Web \u00e0 travers le monde.<\/p>\n<p>Depuis plusieurs ann\u00e9es, cet outil a permis de r\u00e9aliser des tests A \/ B et Multivari\u00e9s de mani\u00e8re totalement gratuite et de mani\u00e8re TR\u00c8S simple \u00e0 configurer, r\u00e9duisant consid\u00e9rablement le co\u00fbt li\u00e9 \u00e0 la r\u00e9alisation d&#039;exp\u00e9riences sur nos sites.<\/p>\n<p>Aujourd&#039;hui, Google a annonc\u00e9 que l&#039;outil Optimiseur de Site serait retir\u00e9 et qu&#039;\u00e0 la place, nous aurions une nouvelle option dans Google Analytics appel\u00e9e \u00ab<a href=\"http:\/\/support.google.com\/analytics\/bin\/answer.py?hl=en&amp;topic=1745207&amp;answer=1745147#utm_source=announcement&amp;utm_medium=email&amp;utm_content=content&amp;utm_campaign=content_experiments_launch\">Exp\u00e9riences de contenu<\/a>\u00bb<\/p>\n<p>L&#039;id\u00e9e derri\u00e8re cela est l&#039;int\u00e9gration des diff\u00e9rents outils fournis par Google et la possibilit\u00e9 d&#039;ajouter plus d&#039;interaction entre eux afin de r\u00e9pondre beaucoup plus efficacement \u00e0 nos objectifs publicitaires.<\/p>\n<p>Alors aujourd&#039;hui, nous disons &quot;au revoir&quot; \u00e0 un bon ami et &quot;bonjour&quot; \u00e0 un nouveau qui promet de nous offrir beaucoup plus.<\/p>\n<p>La vid\u00e9o suivante explique les possibilit\u00e9s qu&#039;elle nous offrira <strong>Exp\u00e9riences de contenu:<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"http:\/\/www.youtube.com\/embed\/TGrujIh2H0I\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Google Website Optimizer es una herramienta que ayud\u00f3 a muchos de nosotros a poder cumplir con objetivos estrictos de costos por conversi\u00f3n y mejorar la usabilidad de miles de sitios web en todo el mundo. Por varios a\u00f1os esta herramienta provey\u00f3 la posibilidad de realizar A\/B y Multivariate testings de forma totalmente gratuita y de&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[139,65],"class_list":["post-1694","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-google-analytics","tag-google-website-optimizer"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adi\u00f3s a Google Website Optimizer y Hola a Analytics Content Experiments - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Adi\u00f3s a Google Website Optimizer y Hola a Analytics Content Experiments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/adieu-a-loptimiseur-de-site-google-et-bonjour-aux-experiences-de-contenu-danalyse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adi\u00f3s a Google Website Optimizer y Hola a Analytics Content Experiments - 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