{"id":1703,"date":"2012-06-18T09:00:54","date_gmt":"2012-06-18T12:00:54","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1703"},"modified":"2012-06-18T00:41:03","modified_gmt":"2012-06-18T03:41:03","slug":"adwords-5-consejos-para-optimizar-tus-campanas-mobile","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/adwords-5-conseils-pour-optimiser-vos-cloches-mobiles\/","title":{"rendered":"AdWords: 5 conseils pour optimiser vos campagnes mobiles"},"content":{"rendered":"

Le 14 juin, j'ai assist\u00e9 \u00e0 la Journ\u00e9e MKT en ligne<\/a> et je suis reparti plus convaincu que jamais que je dois profiter beaucoup plus des opportunit\u00e9s qu'offre le commerce mobile.<\/p>\n

Un bon point de d\u00e9part pour mieux tirer parti du canal Mobile consiste \u00e0 optimiser nos comptes Adwords d\u00e9j\u00e0 familiers, c'est pourquoi dans cet article je partage 5 astuces pour optimiser nos comptes Adwords pour Mobile.<\/p>\n

\"google<\/a>
\n<\/a>
\n<\/a>1) Cr\u00e9ez des campagnes sp\u00e9cifiques pour mobile<\/strong><\/p>\n

Les campagnes sp\u00e9cialement cr\u00e9\u00e9es et cibl\u00e9es pour mobile sont bien meilleures que les campagnes "hybrides" ciblant plusieurs appareils.<\/p>\n

De la m\u00eame mani\u00e8re que les campagnes sur le R\u00e9seau de Recherche et sur le R\u00e9seau Display doivent \u00e9galement \u00eatre s\u00e9par\u00e9es Les campagnes orient\u00e9es bureau doivent \u00eatre s\u00e9par\u00e9es des campagnes orient\u00e9es mobile<\/strong>.<\/p>\n

Cela nous permet d'analyser plus facilement ce qui se passe avec notre trafic Mobile et de le diff\u00e9rencier des donn\u00e9es de trafic Desktop, afin d'effectuer les optimisations pour chaque type d'appareil ind\u00e9pendamment.<\/p>\n

2) Utilisez des mots cl\u00e9s courts et concis<\/strong><\/p>\n

Les utilisateurs d'appareils mobiles ne recherchent pas de la m\u00eame mani\u00e8re que les utilisateurs d'ordinateurs de bureau, il est courant de constater que des mots cl\u00e9s tr\u00e8s g\u00e9n\u00e9riques qui ne fonctionnent pas bien sur Desktop fonctionnent beaucoup mieux sur Mobile.<\/p>\n

D\u00e9marrez vos campagnes mobiles en utilisant des mots cl\u00e9s courts et concis<\/strong> puis d\u00e9veloppez votre liste de mots cl\u00e9s en fonction des rapports sur les termes de recherche, c'est la meilleure fa\u00e7on de commencer \u00e0 conna\u00eetre votre audience mobile.<\/p>\n

3) Mettre en \u0153uvre des extensions d'annonces<\/strong><\/p>\n

Il existe diff\u00e9rents types d'extensions d'annonces sp\u00e9cifiques aux campagnes pour mobile, telles que les annonces Click To Call et les extensions de lieu.<\/p>\n

Les extensions de lieu sont particuli\u00e8rement importantes car la plupart des utilisateurs effectuent des recherches locales<\/strong> pour trouver des informations sur les magasins, les restaurants, etc.<\/p>\n

Les annonces Click To Call sont \u00e9galement tr\u00e8s utiles, car elles permettent aux utilisateurs de contacter votre entreprise en un seul clic.<\/p>\n

4) Positionnez-vous dans les 2 premi\u00e8res positions<\/strong><\/p>\n

Avoir une bonne position sur mobile est beaucoup plus important que sur ordinateur, car normalement, seules deux annonces sont affich\u00e9es au-dessus des r\u00e9sultats organiques, puis 3 en dessous.<\/p>\n

Une annonce en premi\u00e8re position qui utilise \u00e9galement des liens annexes occupera normalement un tr\u00e8s grand pourcentage de l'\u00e9cran d'un smartphone.<\/strong>Par cons\u00e9quent, votre CTR aura tendance \u00e0 \u00eatre consid\u00e9rablement plus \u00e9lev\u00e9 que celui de l'annonce de deuxi\u00e8me position, sans parler des 3 derni\u00e8res annonces.<\/p>\n

Dans Mobile, il est beaucoup plus important de se battre pour les premi\u00e8res positions.<\/p>\n

5) Optimisez vos pages de destination pour mobile<\/strong><\/p>\n

Si nos pages de destination ne sont pas bien optimis\u00e9es pour \u00eatre clairement affich\u00e9es sur les appareils mobiles, il n'y a gu\u00e8re de raison de se soucier d'envoyer du trafic mobile, de plus qu'Adwords p\u00e9nalisera notre niveau de qualit\u00e9 car l'exp\u00e9rience utilisateur sera m\u00e9diocre.<\/p>\n

La fa\u00e7on de naviguer sur les sites Web sur un appareil mobile est diff\u00e9rente de celle d'un appareil de bureau, les pages de destination doivent donc \u00eatre con\u00e7ues en tenant compte de cette r\u00e9alit\u00e9.<\/p>\n

Le contenu doit \u00eatre direct, les appels \u00e0 l'action doivent \u00eatre clairs et les boutons grands pour les rendre plus faciles \u00e0 utiliser.<\/strong> (Nous d\u00e9testons tous devoir appuyer plusieurs fois sur l'\u00e9cran pour appuyer sur un bouton!)<\/p>\n

Ce sont les premi\u00e8res \u00e9tapes vers des campagnes mieux optimis\u00e9es pour profiter de la croissance du trafic mobile, mais ce n'est que le d\u00e9but et je suis s\u00fbr qu'il y aura beaucoup plus d'articles sur ce sujet!<\/p>","protected":false},"excerpt":{"rendered":"

El 14 de Junio atend\u00ed al Online MKT Day y sal\u00ed m\u00e1s convencido que nunca de que debo aprovechar mucho m\u00e1s las oportunidades que ofrece el Mobile Commerce. Un buen punto de partida para aprovechar mejor el canal Mobile es a trav\u00e9s de optimizaciones en nuestras ya familiares cuentas de Adwords, es por eso que…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[14,114],"class_list":["post-1703","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-google-adwords","tag-mobile"],"aioseo_notices":[],"yoast_head":"\nAdwords: 5 Consejos para Optimizar tus Campa\u00f1as Mobile - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: 5 Consejos para Optimizar tus Campa\u00f1as Mobile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/digitales-marketing\/adwords-5-tipps-zur-optimierung-ihrer-handy-glocken\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adwords: 5 Consejos para Optimizar tus Campa\u00f1as Mobile - 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