{"id":1710,"date":"2012-06-30T16:33:38","date_gmt":"2012-06-30T19:33:38","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1710"},"modified":"2012-06-30T18:32:34","modified_gmt":"2012-06-30T21:32:34","slug":"google-analytics-como-crear-experimentos-de-contenido","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-analytics-comment-creer-des-experiences-de-contenu\/","title":{"rendered":"Google Analytics: comment cr\u00e9er des tests de contenu"},"content":{"rendered":"<p>Il y a quelques jours, le retrait de l&#039;Optimiseur de Site Google a \u00e9t\u00e9 annonc\u00e9 pour inclure les fonctions remplies par cet outil directement dans Google Analytics sous le nom de &quot;Content Experiments&quot; ou &quot;Content Experiments&quot; en espagnol.<\/p>\n<p>Je faisais quelques premiers tests avec certains clients et la v\u00e9rit\u00e9 est que maintenant, il est beaucoup plus confortable de cr\u00e9er des exp\u00e9riences \u00e0 partir d&#039;un seul outil.<\/p>\n<p><strong>Vous trouverez ci-dessous une pr\u00e9sentation \u00e9tape par \u00e9tape de la fa\u00e7on de r\u00e9aliser des tests de contenu dans Google Analytics:<\/strong><\/p>\n<p><strong>1)<\/strong> S\u00e9lectionnez l&#039;option &quot;Exp\u00e9riences&quot; dans l&#039;onglet &quot;Contenu&quot; dans le menu d&#039;options de l&#039;onglet &quot;Rapports standard&quot;.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1711\" title=\"tests de contenu google analytics\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido.jpg\" alt=\"tests de contenu google analytics\" width=\"245\" height=\"281\" \/><\/a><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido.jpg\"><\/a><strong>2)<\/strong> Nous introduisons l&#039;URL sur laquelle nous voulons r\u00e9aliser l&#039;exp\u00e9rience, l&#039;outil nous montrera une vignette avec l&#039;image de la page sur laquelle nous voulons r\u00e9aliser l&#039;exp\u00e9rience et cliquez sur \u00abD\u00e9marrer l&#039;exp\u00e9rimentation\u00bb.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-23.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1721\" title=\"tests de contenu google analytics 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-23.jpg\" alt=\"tests de contenu google analytics\" width=\"600\" height=\"155\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-23.jpg 600w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-23-300x77.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><strong>3) <\/strong>Ensuite, nous d\u00e9signons un nom pour l&#039;exp\u00e9rience, nous introduisons les URL des pages sur lesquelles l&#039;exp\u00e9rimentation sera r\u00e9alis\u00e9e, nous ajoutons les variations n\u00e9cessaires et lorsque nous sommes pr\u00eats, nous cliquons sur \u00ab\u00c9tape suivante\u00bb.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-31.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1724\" title=\"tests de contenu google analytics 3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-31-1024x700.jpg\" alt=\"tests de contenu google analytics\" width=\"620\" height=\"423\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-31-1024x700.jpg 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-31-820x561.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-31-300x205.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-31.jpg 1046w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>\u00c0 droite de chaque URL, vous pouvez pr\u00e9visualiser les atterrissages avec lesquels l&#039;exp\u00e9rience sera effectu\u00e9e, dans ce cas, comme la &quot;variante 1&quot; est hypoth\u00e9tique et n&#039;existe pas vraiment, l&#039;aper\u00e7u montre une erreur 404 hehe<\/p>\n<p><strong>4) <\/strong>Une fois que nous avons choisi les URL, nous devons maintenant choisir l&#039;objectif du test et le pourcentage de visiteurs qui seront inclus dans le test.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1726\" title=\"tests de contenu google analytics 4\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-4-1024x505.jpg\" alt=\"tests de contenu google analytics\" width=\"620\" height=\"305\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-4-1024x505.jpg 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-4-820x405.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-4-300x148.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-4.jpg 1055w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>Actuellement, les objectifs de &quot;Content Experiments&quot; sont int\u00e9gr\u00e9s aux objectifs de Google Analytics, donc si nous n&#039;avons pas cr\u00e9\u00e9 l&#039;objectif n\u00e9cessaire pour compter les conversions du test, nous devons le cr\u00e9er en cliquant sur &quot;+ Ajouter un nouvel objectif&quot; puis le s\u00e9lectionner dans la liste.<\/p>\n<p>L&#039;\u00e9tape suivante consiste \u00e0 s\u00e9lectionner le pourcentage d&#039;utilisateurs qui participeront \u00e0 l&#039;exp\u00e9rience, ce pourcentage comprend \u00e9galement la version originale.<\/p>\n<p>Si nous voulons faire des exp\u00e9riences tr\u00e8s risqu\u00e9es, l&#039;id\u00e9al est de r\u00e9duire le pourcentage d&#039;utilisateurs qui verront les variations, cependant, pour obtenir des r\u00e9sultats plus rapides, il est pr\u00e9f\u00e9rable que 100% des utilisateurs participent \u00e0 l&#039;exp\u00e9rience.<\/p>\n<p>Une fois que nous avons toute la configuration pr\u00eate, cliquez sur \u00ab\u00c9tape suivante\u00bb<\/p>\n<p><strong>5) <\/strong>Il ne reste plus qu&#039;\u00e0 ajouter le code fourni \u00e0 la page d&#039;origine de l&#039;exp\u00e9rience, ce code est un javascript tr\u00e8s similaire \u00e0 celui de Google Website Optimizer, il n&#039;y a donc pas de grandes difficult\u00e9s dans sa mise en \u0153uvre et il est g\u00e9n\u00e9ralement tr\u00e8s simple.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1727\" title=\"tests de contenu google analytics 5\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-5-1024x433.jpg\" alt=\"tests de contenu google analytics\" width=\"620\" height=\"262\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-5-1024x433.jpg 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-5-820x347.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-5-300x127.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-5.jpg 1060w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a>Nous choisissons si nous serons ceux qui ajouteront le code ou si nous voulons l&#039;envoyer par email \u00e0 notre programmeur.<\/p>\n<p>Ensuite, il suffit de cliquer sur \u00ab\u00c9tape suivante\u00bb, apr\u00e8s quoi le syst\u00e8me v\u00e9rifiera que le code a \u00e9t\u00e9 correctement impl\u00e9ment\u00e9.<\/p>\n<p><strong>6) <\/strong>La derni\u00e8re \u00e9tape consiste simplement \u00e0 v\u00e9rifier que la configuration que nous avons faite est correcte, puis \u00e0 ex\u00e9cuter l&#039;exp\u00e9rience.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1728\" title=\"tests de contenu google analytics 6\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-6-1024x623.jpg\" alt=\"tests de contenu google analytics\" width=\"620\" height=\"377\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-6-1024x623.jpg 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-6-820x499.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-6-300x182.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-6.jpg 1036w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a>Une fois le test lanc\u00e9, nous pourrons voir une liste de tous nos tests dans l&#039;option &quot;Tests&quot; de l&#039;onglet &quot;Contenu&quot; dans &quot;Rapports standards&quot;<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1729\" title=\"tests de contenu google analytics 7\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-7-1024x230.jpg\" alt=\"tests de contenu google analytics\" width=\"620\" height=\"139\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-7-1024x230.jpg 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-7-820x185.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-7-300x67.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-7.jpg 1114w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p><strong>En suivant ces \u00e9tapes simples, nous sommes pr\u00eats \u00e0 faire des exp\u00e9riences et \u00e0 am\u00e9liorer nos taux de conversion \ud83d\ude09<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Il y a quelques jours, le retrait de l&#039;Optimiseur de Site Google a \u00e9t\u00e9 annonc\u00e9 pour inclure les fonctions remplies par cet outil directement dans Google Analytics sous le nom de &quot;Content Experiments&quot; ou &quot;Content Experiments&quot; en espagnol. Je faisais quelques premiers tests avec certains clients et la v\u00e9rit\u00e9 est que maintenant c&#039;est beaucoup plus confortable ...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[139],"class_list":["post-1710","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics: C\u00f3mo crear Experimentos de Contenido - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Analytics: C\u00f3mo crear Experimentos de Contenido.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-analytics-comment-creer-des-experiences-de-contenu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics: C\u00f3mo crear Experimentos de Contenido - 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