{"id":1736,"date":"2012-07-15T16:43:52","date_gmt":"2012-07-15T19:43:52","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1736"},"modified":"2012-07-15T16:43:52","modified_gmt":"2012-07-15T19:43:52","slug":"metricas-de-google-analytics-podrian-estar-disponibles-en-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/les-metriques-de-google-analytics-pourraient-etre-disponibles-dans-adwords\/","title":{"rendered":"Les m\u00e9triques Google Analytics pourraient \u00eatre disponibles dans AdWords"},"content":{"rendered":"

Un souhait de la plupart des utilisateurs d'Adwords a toujours \u00e9t\u00e9 de pouvoir afficher les principales m\u00e9triques Analytics directement dans l'interface Adwords.<\/p>\n

Bien que pendant un certain temps, les comptes AdWords et Analytics puissent \u00eatre associ\u00e9s, changer d'onglet dans le navigateur uniquement pour afficher des donn\u00e9es sp\u00e9cifiques sur une campagne, un mot cl\u00e9, etc. c'est assez ennuyeux et peu pratique.<\/p>\n

Selon un message de P\u00e9riscopix<\/a> (Je recommande de suivre le blog de cette agence!) Correspondant au 12 juillet, Google pourrait tenter d'int\u00e9grer cette option dans "Personnaliser les colonnes":<\/p>\n

\"AdWords<\/p>\n

Une fois l\u00e0-bas, nous verrions l'option "Google Analytics" et les m\u00e9triques que nous pouvons inclure entre les colonnes de donn\u00e9es de notre interface AdWords.<\/p>\n

\"Donn\u00e9es<\/p>\n

Pouvoir visualiser ces m\u00e9triques directement dans Adwords nous aidera \u00e0 conna\u00eetre beaucoup mieux la valeur r\u00e9elle que les mots-cl\u00e9s de nos campagnes fournissent, car bien qu'un mot-cl\u00e9 puisse ne pas avoir de bons r\u00e9sultats de conversion, il pourrait \u00e0 son tour avoir de tr\u00e8s bonnes valeurs de temps pass\u00e9 sur le site ou peut-\u00eatre un taux de rebond tr\u00e8s bas.<\/p>\n

Avec l'int\u00e9gration r\u00e9cente de l'Optimiseur de Site dans Analytics, il est plus que clair que le plan \u00e0 court terme de Google est d'int\u00e9grer beaucoup plus tous ses services et outils.<\/p>\n

Les gars de Periscopix admettent qu'actuellement, ils ne peuvent voir cette option que dans l'un de leurs comptes et je ne vois personnellement cette option dans aucun des miens, mais j'attends avec impatience!<\/p>","protected":false},"excerpt":{"rendered":"

Un deseo de la mayor\u00eda de los usuarios de Adwords siempre ha sido poder visualizar las m\u00e9tricas principales de Analytics directamente en la interfase de Adwords. Si bien hace un tiempo se pueden enlazar cuentas de Adwords y Analytics, ir cambiando de pesta\u00f1as en el navegador solamente para ver un dato puntual sobre una campa\u00f1a,…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1736","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"\nM\u00e9tricas de Google Analytics podr\u00edan estar disponibles en Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"M\u00e9tricas de Google Analytics podr\u00edan estar disponibles en Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/les-metriques-de-google-analytics-pourraient-etre-disponibles-dans-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9tricas de Google Analytics podr\u00edan estar disponibles en Adwords - 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