{"id":174,"date":"2009-11-29T18:08:48","date_gmt":"2009-11-29T21:08:48","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=174"},"modified":"2009-11-29T19:31:54","modified_gmt":"2009-11-29T22:31:54","slug":"errores-seo-no-usar-meta-description-o-usar-cualquier-texto-en-el","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/seo-positionnement-web\/erreurs-de-referencement-ne-pas-utiliser-de-meta-description-ou-utiliser-un-texte-quelconque\/","title":{"rendered":"Erreurs de r\u00e9f\u00e9rencement: n&#039;utilisez pas de m\u00e9ta-description ou n&#039;utilisez aucun texte."},"content":{"rendered":"<p>Beaucoup de gens font l&#039;erreur de mal utiliser la Meta Description ou pire encore, de NE PAS l&#039;utiliser du tout.<\/p>\n<p><strong>\u00c0 quoi sert la m\u00e9ta-description?<\/strong><\/p>\n<p>La m\u00e9ta description a deux utilisations principales.<\/p>\n<p><strong>1- Aidez le moteur de recherche: <\/strong>Bien que cela ait eu un poids beaucoup plus important auparavant, il est toujours tr\u00e8s utile d&#039;inclure des mots-cl\u00e9s et des phrases pour aider le moteur de recherche \u00e0 cataloguer votre page.<\/p>\n<p><strong>2- Donnez \u00e0 l&#039;utilisateur une raison de nous rendre visite:<\/strong> Inclure une salade de mots-cl\u00e9s dans notre m\u00e9ta description ne dit rien au visiteur, il faut se rappeler que derri\u00e8re l&#039;\u00e9cran il y a une personne qui recherche des informations utiles et non un bourrage de mots-cl\u00e9s.<\/p>\n<p>Avoir une description courte et attrayante donne au visiteur une raison de cliquer sur nous, nous pouvons m\u00eame inclure notre num\u00e9ro de t\u00e9l\u00e9phone ou d&#039;autres informations importantes. Si nous obtenons une vente avant qu&#039;ils ne cliquent, tant mieux!<\/p>\n<p>C&#039;est un bon exemple:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-175\" title=\"serpent3.2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/11\/serp3.2.png\" alt=\"serpent3.2\" width=\"407\" height=\"58\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/11\/serp3.2.png 407w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/11\/serp3.2-300x43.png 300w\" sizes=\"(max-width: 407px) 100vw, 407px\" \/><\/p>\n<p><strong>Quelques conseils pratiques:<\/strong><\/p>\n<p>1- \u00c9vitez d&#039;\u00e9crire des descriptions de plus de 160 caract\u00e8res.<\/p>\n<p>2- Assurez-vous que notre description est unique sur chaque page<\/p>\n<p>3- Essayez d&#039;inclure certains de nos avantages, offres, garanties, appels \u00e0 l&#039;action et peut-\u00eatre m\u00eame une forme de contact.<\/p>\n<p>4- Utilisez le mot-cl\u00e9 principal ou la phrase de la page que nous voulons optimiser, si notre m\u00e9ta description n&#039;utilise pas le mot-cl\u00e9 au moins une fois, les moteurs de recherche ont tendance \u00e0 afficher le texte de notre contenu qui contient ce mot-cl\u00e9.<\/p>\n<p><strong>La Meta Description ainsi que le titre sont notre carte de visite<\/strong> dans les SERP et doit fournir des informations sp\u00e9cifiques et attrayantes sur les informations que notre visiteur potentiel va trouver.<\/p>","protected":false},"excerpt":{"rendered":"<p>Mucha gente comete el error de usar mal el Meta Description o de peor a\u00fan, NO usarlo para nada. Para qu\u00e9 sirve el Meta Description? El meta description tiene dos usos principales. 1- Ayudar al motor de b\u00fasqueda: Aunque esto ten\u00eda un peso mucho mayor antes, sigue siendo muy \u00fatil incluir palabras y frases clave&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[10,8,9],"class_list":["post-174","post","type-post","status-publish","format-standard","hentry","category-posicionamiento-web-seo","tag-marketing-online","tag-posicionamiento-web","tag-seo"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Errores SEO: No usar Meta Description o usar cualquier texto en \u00e9l. - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Este art\u00edculo trata sobre los errores SEO m\u00e1s comunes a la hora de utilizar el Meta Description y ense\u00f1a como utilizar esta etiqueta de forma correcta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/seo-positionnement-web\/erreurs-de-referencement-ne-pas-utiliser-de-meta-description-ou-utiliser-un-texte-quelconque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Errores SEO: No usar Meta Description o usar cualquier texto en \u00e9l. - 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