{"id":1747,"date":"2012-08-10T15:58:18","date_gmt":"2012-08-10T18:58:18","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1747"},"modified":"2012-08-10T15:59:45","modified_gmt":"2012-08-10T18:59:45","slug":"google-adwords-remarketing-se-vuelve-mas-facil","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-adwords-remarketing-devient-plus-facile\/","title":{"rendered":"Google Adwords: le remarketing devient plus facile!"},"content":{"rendered":"

L'un de mes outils Google Adwords pr\u00e9f\u00e9r\u00e9s ces derniers temps est sans aucun doute le remarketing, mais l'un des principaux probl\u00e8mes avec cet outil est que la cr\u00e9ation de diff\u00e9rentes listes \u00e9tait tr\u00e8s fastidieuse car diff\u00e9rents codes devaient \u00eatre inclus dans les pages correspondant \u00e0 chaque pr\u00eat.<\/p>\n

Cette particularit\u00e9 apportait de nombreux inconv\u00e9nients au-del\u00e0 de l'impraticabilit\u00e9, mais les erreurs de mise en \u0153uvre qui ont conduit \u00e0 une mauvaise segmentation des listes n'\u00e9taient pas tr\u00e8s rares.<\/p>\n

L'un des derniers changements mis en \u0153uvre par AdWords permet de cr\u00e9er diff\u00e9rentes listes de remarketing \u00e0 partir d'un seul code et de segmenter les listes en fonction de l'URL o\u00f9 le code est impl\u00e9ment\u00e9.<\/p>\n

Comment cela marche-t-il?<\/strong><\/p>\n

Actuellement, lorsque nous acc\u00e9dons \u00e0 Public dans la biblioth\u00e8que partag\u00e9e, si nous n'avons pas encore extrait le code de remarketing, nous trouverons le message suivant expliquant la nouvelle fa\u00e7on de cr\u00e9er des listes de remarketing:<\/span><\/p>\n

\"remarketing<\/a><\/span><\/p>\n

Une fois que nous cliquons sur "Configurer le remarketing", nous obtenons le code de remarketing que nous devons ajouter \u00e0 l'ensemble du site.<\/span><\/p>\n

\"remarketing<\/a>Lorsque nous cliquons sur \u00abContinuer\u00bb, nous avons la possibilit\u00e9 de configurer notre premi\u00e8re liste en fonction de l'URL o\u00f9 nous voulons ins\u00e9rer le cookie de remarketing aupr\u00e8s de l'utilisateur.<\/span><\/p>\n

\"remarketing<\/a>Si nous cliquons sur "Annuler" sans effectuer de configuration, nous n'aurons alors \u00e0 disposition que la liste principale dans laquelle sont compt\u00e9s tous les utilisateurs auxquels le cookie de remarketing a \u00e9t\u00e9 ins\u00e9r\u00e9.<\/span><\/p>\n

\"remarketing
\nDans le cas o\u00f9 nous avons configur\u00e9 une liste, par exemple des utilisateurs qui ont visit\u00e9 une cat\u00e9gorie sp\u00e9cifique du site Web, ont atteint la fin du panier ou ont visit\u00e9 un sous-domaine particulier, nous devrions voir toutes les listes cr\u00e9\u00e9es sur cet \u00e9cran.<\/span><\/p>\n

En impl\u00e9mentant le code de remarketing dans toutes les pages du site internet correspondant au compte Adwords et en cr\u00e9ant des listes par URL, nous pouvons cr\u00e9er des campagnes de remarketing tr\u00e8s bien segment\u00e9es facilement et rapidement.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Una de mis herramientas favoritas de Google Adwords en este \u00faltimo tiempo es sin lugar a dudas Remarketing, sin embargo uno de los principales problemas con esta herramienta es que crear diferentes listas resultaba muy tedioso ya que se deb\u00edan incluir distintos c\u00f3digos en las p\u00e1ginas correspondientes a cada lista. Esta particularidad tra\u00eda muchos inconvenientes…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1747","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"\nGoogle Adwords: Remarketing se vuelve m\u00e1s f\u00e1cil! - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Remarketing se vuelve m\u00e1s f\u00e1cil!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-adwords-remarketing-devient-plus-facile\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Remarketing se vuelve m\u00e1s f\u00e1cil! 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