{"id":1778,"date":"2012-09-30T19:34:50","date_gmt":"2012-09-30T22:34:50","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1778"},"modified":"2012-09-30T19:34:50","modified_gmt":"2012-09-30T22:34:50","slug":"remarketing-llega-a-la-red-de-busqueda-beta","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/remarketing-hits-the-beta-search-net\/","title":{"rendered":"Le remarketing arrive sur le r\u00e9seau de recherche! (B\u00eata)"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/09\/remarketing-en-red-de-busqueda1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1784\" title=\"remarketing sur le r\u00e9seau de recherche\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/09\/remarketing-en-red-de-busqueda1.jpg\" alt=\"remarketing sur le r\u00e9seau de recherche\" width=\"204\" height=\"121\" \/><\/a>Selon <a href=\"http:\/\/searchenginewatch.com\/article\/2208956\/Google-Launches-Remarketing-in-Search-in-Beta\">Surveillance des moteurs de recherche<\/a>, Google vient de lancer une version BETA de son d\u00e9j\u00e0 c\u00e9l\u00e8bre outil de remarketing, mais cette fois orient\u00e9 vers le R\u00e9seau de Recherche.<\/p>\n<p>&nbsp;<\/p>\n<p>Le remarketing, tel que nous le connaissions jusqu&#039;\u00e0 pr\u00e9sent, ne fonctionnait que pour le R\u00e9seau Display, c&#039;est une option de ciblage qui nous permet de diffuser des annonces personnalis\u00e9es sur des listes d&#039;utilisateurs qui ont d\u00e9j\u00e0 visit\u00e9 notre site Web ou une section sp\u00e9cifique de celui-ci.<\/p>\n<p>Par exemple, une agence de voyages qui propose des forfaits peut cr\u00e9er des listes de remarketing pour les utilisateurs qui ont manifest\u00e9 de l&#039;int\u00e9r\u00eat pour une destination sp\u00e9cifique, puis leur diffuser des annonces sur le R\u00e9seau Display en rapport avec ces destinations.<\/p>\n<p>Google a r\u00e9cemment annonc\u00e9 le remarketing pour le r\u00e9seau de recherche, qui vise \u00e0 apporter les avantages du remarketing aux r\u00e9sultats de recherche.<\/p>\n<p>L&#039;id\u00e9e est de pouvoir diffuser des annonces textuelles r\u00e9dig\u00e9es sp\u00e9cialement pour les utilisateurs qui ont d\u00e9j\u00e0 visit\u00e9 notre site Web.<br \/>\nExemple: si un utilisateur qui a d\u00e9j\u00e0 visit\u00e9 notre site Web et qui recherche sur Google des services ou des produits que nous proposons, nous pouvons diffuser des annonces textuelles avec des offres sp\u00e9ciales ou des remises.<\/p>\n<p><strong>Bien que tr\u00e8s peu d&#039;utilisateurs aient encore pu mettre la main sur cette nouvelle option, certains des avantages de l&#039;utilisation du remarketing pour la recherche pourraient \u00eatre:<\/strong><\/p>\n<p><strong>1) Maximisez la pertinence de vos annonces: <\/strong>Le remarketing pour la recherche nous permettrait d&#039;am\u00e9liorer la pertinence de nos annonces pour les utilisateurs qui ont d\u00e9j\u00e0 visit\u00e9 notre site Web ou une section sp\u00e9cifique de celui-ci.<\/p>\n<p><strong>2) Augmentez la valeur associ\u00e9e \u00e0 un clic: <\/strong>Un utilisateur familier avec notre marque a plus de chances d&#039;effectuer un contact, un achat ou tout autre type de conversion souhait\u00e9.<\/p>\n<p><strong>3) Meilleure s\u00e9lection de page de destination:<\/strong> En sachant que l&#039;utilisateur a d\u00e9j\u00e0 une connaissance pr\u00e9alable de notre marque et en connaissant \u00e9galement les pages que l&#039;utilisateur a pr\u00e9c\u00e9demment visit\u00e9es sur notre site Web, nous pouvons rediriger les publicit\u00e9s vers des pages de destination beaucoup plus pertinentes pour cr\u00e9er une exp\u00e9rience personnalis\u00e9e.<\/p>\n<p>Le remarketing est une strat\u00e9gie qui s&#039;est av\u00e9r\u00e9e fournir d&#039;excellents r\u00e9sultats auparavant, mais les r\u00e8gles qui seront appliqu\u00e9es pour le remarketing dans le r\u00e9seau de recherche ne sont toujours pas tr\u00e8s claires, car \u00e9tant donn\u00e9 la nature des deux r\u00e9seaux, certaines restrictions seront s\u00fbrement n\u00e9cessaires pour pr\u00e9server la qualit\u00e9 des r\u00e9sultats de recherche sur Google.<\/p>\n<p>Inutile de dire que d\u00e8s que je pourrai mettre la main sur cette nouvelle option d&#039;orientation, je vais passer des tests et \u00e9crire mes exp\u00e9riences \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan Search Engine Watch, Google acaba de lanzar una versi\u00f3n BETA de su ya famosa herramienta de Remarketing, pero esta vez orientada para la Red de B\u00fasqueda. &nbsp; Remarketing, tal como lo conoc\u00edamos hasta ahora funcionaba solamente para la Red de Display, es una opci\u00f3n de orientaci\u00f3n mediante la cual podemos mostrar anuncios personalizados a&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,52],"class_list":["post-1778","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-remarketing"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Remarketing llega a la Red de B\u00fasqueda! (Beta) - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Remarketing llega a la Red de B\u00fasqueda en fase Beta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/remarketing-hits-the-beta-search-net\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remarketing llega a la Red de B\u00fasqueda! (Beta) - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Remarketing llega a la Red de B\u00fasqueda en fase Beta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/remarketing-hits-the-beta-search-net\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-09-30T22:34:50+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/09\/remarketing-en-red-de-busqueda1.jpg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/remarketing-llega-a-la-red-de-busqueda-beta\/\",\"url\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/remarketing-llega-a-la-red-de-busqueda-beta\/\",\"name\":\"Remarketing llega a la Red de B\u00fasqueda! (Beta) - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/remarketing-llega-a-la-red-de-busqueda-beta\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/remarketing-llega-a-la-red-de-busqueda-beta\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/09\/remarketing-en-red-de-busqueda1.jpg\",\"datePublished\":\"2012-09-30T22:34:50+00:00\",\"dateModified\":\"2012-09-30T22:34:50+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Remarketing llega a la Red de B\u00fasqueda en fase Beta.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/remarketing-llega-a-la-red-de-busqueda-beta\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/ppc-google-ads\/remarketing-llega-a-la-red-de-busqueda-beta\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/remarketing-llega-a-la-red-de-busqueda-beta\/#primaryimage\",\"url\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/09\/remarketing-en-red-de-busqueda1.jpg\",\"contentUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/09\/remarketing-en-red-de-busqueda1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/remarketing-llega-a-la-red-de-busqueda-beta\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Remarketing llega a la Red de B\u00fasqueda! (Beta)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/fr\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Remarketing llega a la Red de B\u00fasqueda! (Beta) - Marketing y Anal\u00edtica Digital","description":"Remarketing llega a la Red de B\u00fasqueda en fase Beta.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/remarketing-hits-the-beta-search-net\/","og_locale":"fr_FR","og_type":"article","og_title":"Remarketing llega a la Red de B\u00fasqueda! (Beta) - Marketing y Anal\u00edtica Digital","og_description":"Remarketing llega a la Red de B\u00fasqueda en fase Beta.","og_url":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/remarketing-hits-the-beta-search-net\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2012-09-30T22:34:50+00:00","og_image":[{"url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/09\/remarketing-en-red-de-busqueda1.jpg"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"\u00c9crit par":"Guillermo Pareja","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/ppc-google-ads\/remarketing-llega-a-la-red-de-busqueda-beta\/","url":"https:\/\/guillermopareja.com\/ppc-google-ads\/remarketing-llega-a-la-red-de-busqueda-beta\/","name":"Remarketing llega a la Red de B\u00fasqueda! (Beta) - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/ppc-google-ads\/remarketing-llega-a-la-red-de-busqueda-beta\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/ppc-google-ads\/remarketing-llega-a-la-red-de-busqueda-beta\/#primaryimage"},"thumbnailUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/09\/remarketing-en-red-de-busqueda1.jpg","datePublished":"2012-09-30T22:34:50+00:00","dateModified":"2012-09-30T22:34:50+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"Remarketing llega a la Red de B\u00fasqueda en fase Beta.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/ppc-google-ads\/remarketing-llega-a-la-red-de-busqueda-beta\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/ppc-google-ads\/remarketing-llega-a-la-red-de-busqueda-beta\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/guillermopareja.com\/ppc-google-ads\/remarketing-llega-a-la-red-de-busqueda-beta\/#primaryimage","url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/09\/remarketing-en-red-de-busqueda1.jpg","contentUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/09\/remarketing-en-red-de-busqueda1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/ppc-google-ads\/remarketing-llega-a-la-red-de-busqueda-beta\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Remarketing llega a la Red de B\u00fasqueda! (Beta)"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/fr\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/posts\/1778"}],"collection":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/comments?post=1778"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/posts\/1778\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/media?parent=1778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/categories?post=1778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/tags?post=1778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}