{"id":1789,"date":"2012-10-19T06:00:08","date_gmt":"2012-10-19T09:00:08","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1789"},"modified":"2012-10-19T03:05:35","modified_gmt":"2012-10-19T06:05:35","slug":"extensiones-sociales-en-google-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/extensions-sociales-dans-google-adwords\/","title":{"rendered":"Extensions sociales dans Google Adwords"},"content":{"rendered":"

Google+ se d\u00e9veloppe \u00e0 pas de g\u00e9ant (j'adore personnellement les Hangouts) et l'inclusion d'extensions sociales dans les annonces AdWords devient une pratique courante dans l'industrie.<\/p>\n

Ok, mais pr\u00e9cis\u00e9ment quelles sont ces extensions sociales?<\/strong><\/p>\n

Les extensions sociales affichent les donn\u00e9es de notre page Google+ sous nos annonces AdWords aux utilisateurs qui sont connect\u00e9s \u00e0 leur compte Google+ lorsqu'ils effectuent des recherches.<\/p>\n

\"Extensions<\/a><\/p>\n

Si un membre de nos cercles a donn\u00e9 "+1" ou suit la marque en question, nous verrons les images de son profil accompagner l'annonce.<\/p>\n

Soit dit en passant, les extensions sociales fonctionnent \u00e9galement pour le R\u00e9seau Display!<\/p>\n

Exemple:<\/strong><\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Pourquoi devriez-vous utiliser des extensions sociales?<\/strong><\/p>\n

Selon des \u00e9tudes effectu\u00e9es par Google, les extensions sociales aident \u00e0 am\u00e9liorer le CTR d'une annonce entre 5% et 10%, les annonces montrant une relation entre certaines des connexions de l'utilisateur et la marque \u00e9tant beaucoup plus efficaces.<\/p>\n

Il est important de garder \u00e0 l'esprit que si un utilisateur clique sur l'extension sociale, il est dirig\u00e9 vers la page Google+ de l'entreprise.Une strat\u00e9gie doit donc \u00eatre d\u00e9velopp\u00e9e pour ce r\u00e9seau social afin d'attirer l'attention de l'utilisateur et de l'amener \u00e0 effectuer la conversion que nous voulons.<\/p>\n

Mais ... De quoi ai-je besoin pour utiliser les extensions sociales?<\/strong><\/p>\n

Pour utiliser les extensions sociales dans vos annonces AdWords, il vous suffit de cr\u00e9er un compte d'entreprise sur Google+, ce que vous pouvez faire dans le lien suivant: Entreprise Google+<\/a><\/p>\n

\u00c0 quoi sert une page Google+ pour mon entreprise?<\/strong><\/p>\n

Les pages professionnelles de Google+ sont tr\u00e8s similaires aux pages de fans Facebook en termes de ce que nous pouvons faire, en gros, c'est un autre outil de communication avec nos consommateurs o\u00f9 nous pouvons publier du contenu, organiser des concours, des offres sp\u00e9ciales, etc.<\/p>\n

J'ai tout pr\u00eat, comment ajouter des extensions sociales \u00e0 mes annonces AdWords?<\/strong><\/p>\n

Tout ce que vous avez \u00e0 faire est d'ajouter l'extension sociale dans toutes les campagnes correspondantes, pour cela nous cliquons sur l'onglet "Extensions d'annonces" puis s\u00e9lectionnons l'option "Extensions sociales".<\/p>\n

\"\"<\/a>Une fois que nous avons cr\u00e9\u00e9 l'extension sociale, \u00e0 partir de ce m\u00eame onglet, nous pouvons voir ses performances au niveau de la campagne.<\/p>\n

Il est important de garder \u00e0 l'esprit que pour utiliser les extensions sociales, nous devons associer la page Google+ de la marque \u00e0 notre site Web.Pour cela, nous devons suivre les \u00e9tapes suivantes: Google + pages<\/a><\/p>\n

Cas d'\u00e9tude<\/strong><\/p>\n

Une \u00e9tude de cas tr\u00e8s int\u00e9ressante est celle de Cadbury pendant les Jeux olympiques et comment ils ont r\u00e9ussi \u00e0 profiter des conversations qui se d\u00e9roulaient sur Google+ \u00e0 propos de la marque pour obtenir 1,2 million d'abonn\u00e9s.<\/p>\n

Vous pouvez voir l'\u00e9tude de cas dans le lien suivant: \u00c9tude de cas Cadbury<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Google+ est\u00e1 creciendo a pasos agigantados (Personalmente me encantan los Hangouts) y la inclusi\u00f3n de extensiones sociales en los anuncios de Adwords se est\u00e1 volviendo una pr\u00e1ctica standard en la industria. Ok, \u00bfPero concretamente que son estas extensiones sociales? Las extensiones sociales muestran los datos de nuestra p\u00e1gina de Google+ debajo de nuestros anuncios de…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[135,14],"class_list":["post-1789","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"\nExtensiones Sociales en Google Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Extensiones Sociales en Google Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/estensioni-social-in-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Extensiones Sociales en Google Adwords - 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