{"id":1799,"date":"2012-11-11T23:16:27","date_gmt":"2012-11-12T02:16:27","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1799"},"modified":"2012-11-11T23:20:33","modified_gmt":"2012-11-12T02:20:33","slug":"utiliza-adwords-para-email-marketing-communication-ad-extensions","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/google\/utiliser-adwords-pour-e-mail-marketing-communication-ad-extensions\/","title":{"rendered":"Utiliser AdWords pour le marketing par e-mail: extensions d'annonces de communication"},"content":{"rendered":"

L'une des options AdWords les plus int\u00e9ressantes actuellement en version b\u00eata est les "extensions de communication" ou les "extensions de communication".<\/p>\n

Cette option nous permet d'ajouter une extension \u00e0 nos annonces \u00e0 partir de laquelle les utilisateurs peuvent s'abonner via leur adresse e-mail pour recevoir des offres ou notre newsletter.<\/p>\n

Exemple:<\/strong><\/p>\n

\"extensions<\/a><\/p>\n

L'un des avantages \u00e9vidents de ce type d'extension est que nous pouvons capturer les informations de contact d'un client potentiel directement dans le moteur de recherche, sans qu'il ait besoin d'acc\u00e9der \u00e0 notre atterrissage pour le co\u00fbt d'un clic.<\/p>\n

Actuellement, les extensions de communication peuvent \u00eatre utilis\u00e9es aux fins suivantes:<\/p>\n

1) Demandez un appel:<\/strong> L'utilisateur peut saisir son num\u00e9ro de t\u00e9l\u00e9phone pour demander un appel \u00e0 la soci\u00e9t\u00e9 de publicit\u00e9.<\/p>\n

2) Demandez un e-mail: <\/strong>L'utilisateur entre une adresse e-mail dans l'extension d'annonce pour demander un contact par e-mail.<\/p>\n

3) Abonnez-vous \u00e0 une newsletter: <\/strong>Vous pouvez \u00e9galement simplement inviter l'utilisateur \u00e0 s'abonner \u00e0 la newsletter de l'annonceur.<\/p>\n

Bien que cet outil puissant soit encore en version b\u00eata, je me risquerais \u00e0 dire qu'il s'agit d'un compl\u00e9ment utile de g\u00e9n\u00e9ration de base de donn\u00e9es pour pratiquement toute strat\u00e9gie de marketing par e-mail de l'annonceur.<\/p>\n

Esp\u00e9rons que dans peu de temps il sera disponible pour tous les annonceurs \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"

Una de de las opciones m\u00e1s interesantes de Adwords que actualmente se encuentra en fase Beta es \u00abCommunication Extensions\u00bb o \u00abExtensiones de Comunicaci\u00f3n\u00bb. Esta opci\u00f3n nos permite agregar una extensi\u00f3n a nuestros anuncios desde la cual los usuarios pueden suscribirse a trav\u00e9s de su direcci\u00f3n de email a recibir ofertas o a nuestro newsletter. Ejemplo:…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[132,14,8],"class_list":["post-1799","post","type-post","status-publish","format-standard","hentry","category-google","tag-email-marketing","tag-google-adwords","tag-posicionamiento-web"],"aioseo_notices":[],"yoast_head":"\nUtiliza Adwords para Email Marketing: Communication Ad Extensions - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Communication Ad Extensions o Extensiones de Comunicaci\u00f3n es una poderosa herramienta de Adwords actualmente en Beta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Utiliza Adwords para Email Marketing: Communication Ad Extensions - 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