{"id":1827,"date":"2013-02-25T16:10:19","date_gmt":"2013-02-25T19:10:19","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1827"},"modified":"2013-02-25T20:57:47","modified_gmt":"2013-02-25T23:57:47","slug":"administrador-de-etiquetas-de-google","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-tag-manager\/","title":{"rendered":"Gestionnaire de balises Google"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/02\/Captura-de-pantalla-2013-02-25-a-las-15.34.29.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1828\" title=\"Gestionnaire de balises Google\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/02\/Captura-de-pantalla-2013-02-25-a-las-15.34.29-300x153.png\" alt=\"\" width=\"300\" height=\"153\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/02\/Captura-de-pantalla-2013-02-25-a-las-15.34.29-300x153.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/02\/Captura-de-pantalla-2013-02-25-a-las-15.34.29.png 507w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>L&#039;un des d\u00e9sagr\u00e9ments fr\u00e9quents concerne la mise en \u0153uvre des diff\u00e9rentes balises ou balises pour pouvoir suivre les conversions, g\u00e9n\u00e9rer le pool de cookies pour la liste de remarketing, etc.<\/p>\n<p>Pour faciliter cette t\u00e2che, Google a d\u00e9velopp\u00e9 l&#039;outil <strong>Gestionnaire de balises<\/strong> o Tag Manager en anglais, \u00e0 partir duquel nous pouvons g\u00e9rer toutes les balises que nous utilisons \u00e0 partir d&#039;une seule plateforme et sans avoir besoin de modifier manuellement le code source de nos sites Web.<\/p>\n<p><strong>Comment fonctionne Tag Manager?<\/strong><\/p>\n<p>Cet outil fonctionne \u00e0 travers une seule \u00e9tiquette, qu&#039;ils appellent un fragment de conteneur, qui sera utilis\u00e9 pour g\u00e9rer le reste des \u00e9tiquettes que nous utilisons \u00e0 partir du Gestionnaire d&#039;\u00e9tiquettes.<\/p>\n<p>L&#039;extrait de conteneur doit \u00eatre impl\u00e9ment\u00e9 sur toutes les pages du site Web, de la m\u00eame mani\u00e8re que les balises Google Analytics ou de remarketing.<\/p>\n<p>L&#039;avantage le plus important est la facilit\u00e9 avec laquelle les diff\u00e9rentes balises que nous utilisons sur le site Web peuvent \u00eatre g\u00e9r\u00e9es sans qu&#039;il soit n\u00e9cessaire de recourir \u00e0 un programmeur ou de toucher directement le code source, ce qui r\u00e9duit consid\u00e9rablement le temps de mise en \u0153uvre et diminue la possibilit\u00e9 d&#039;erreurs.<\/p>\n<p><strong>Cela sonne bien, mais que dois-je faire maintenant?<\/strong><\/p>\n<p>1) Pour commencer, nous devons cr\u00e9er un compte sur <a href=\"http:\/\/www.google.com\/tagmanager\/\">google.com\/tagmanager<\/a><\/p>\n<p>2) Cr\u00e9ez un extrait de conteneur et d\u00e9ployez-le sur toutes les pages du site Web.<\/p>\n<p>3) Cartographiez le site Web, en pensant aux pages dans lesquelles chaque balise que nous utiliserons devrait \u00eatre activ\u00e9e.<\/p>\n<p>4) Cr\u00e9ez les \u00e9tiquettes, les r\u00e8gles, etc. selon la cartographie que nous avons r\u00e9alis\u00e9e pr\u00e9c\u00e9demment.<\/p>\n<p>5) Testez les changements avec l&#039;outil <a href=\"http:\/\/support.google.com\/tagmanager\/answer\/2695660\">D\u00e9bogage et aper\u00e7u<\/a><\/p>\n<p>6) Activez les modifications apport\u00e9es et supprimez toutes les balises que nous avons utilis\u00e9es pr\u00e9c\u00e9demment sur le site. <strong>Voil\u00e0!<\/strong><\/p>\n<p>Il est clair que Google cherche de plus en plus \u00e0 int\u00e9grer ses diff\u00e9rents produits dans une seule et m\u00eame plateforme et avec le Tag Manager, cela aide vraiment \u00e0 simplifier beaucoup le travail \u00e0 faire.<\/p>","protected":false},"excerpt":{"rendered":"<p>L&#039;un des d\u00e9sagr\u00e9ments fr\u00e9quents concerne la mise en \u0153uvre des diff\u00e9rentes balises ou balises pour pouvoir suivre les conversions, g\u00e9n\u00e9rer le pool de cookies pour la liste de remarketing, etc. Pour faciliter cette t\u00e2che, Google a d\u00e9velopp\u00e9 l&#039;outil Tag Manager ou Tag Manager en anglais, \u00e0 partir duquel nous pouvons g\u00e9rer tous ...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,139],"class_list":["post-1827","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - 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