{"id":1840,"date":"2013-03-26T11:22:06","date_gmt":"2013-03-26T14:22:06","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1840"},"modified":"2013-03-26T11:25:13","modified_gmt":"2013-03-26T14:25:13","slug":"3-consejos-para-optimizar-paginas-de-destino","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/3-conseils-pour-optimiser-les-pages-de-destination\/","title":{"rendered":"3 conseils pour optimiser les pages de destination"},"content":{"rendered":"

Lorsque nous allons d\u00e9velopper une nouvelle page de destination ou que nous voulons optimiser une page existante, plusieurs consid\u00e9rations doivent \u00eatre prises en compte.<\/p>\n

La plupart d'entre nous r\u00e9agissent de mani\u00e8re tr\u00e8s similaire aux stimuli et aux messages de base, leur prise en compte nous aide \u00e0 mieux ancrer le message que nous voulons transmettre \u00e0 travers nos pages de destination dans l'esprit de l'utilisateur.<\/p>\n

Bien qu'il y ait de nombreuses consid\u00e9rations \u00e0 prendre en compte lors de la conception d'une nouvelle page de destination, il y a 3 consid\u00e9rations particuli\u00e8rement importantes \u00e0 prendre en compte pour que notre message soit clairement interpr\u00e9t\u00e9.<\/p>\n

1) Fournir des options claires et simples<\/strong><\/p>\n

Le cerveau se souvient bien de 3-4 options en m\u00eame temps. Dans une page de destination, vous ne devriez pas p\u00e9cher en fournissant des informations excessives \u00e0 l'utilisateur, car normalement la seule chose qui est obtenue avec cela est de confondre l'utilisateur.<\/p>\n

Si nous devons pr\u00e9senter des options de diff\u00e9rents plans ou montrer les avantages de notre produit \/ service, l'id\u00e9al est de penser \u00e0 ne montrer que 3 ou 4 options au maximum pour obtenir le plus grand impact.<\/p>\n

Si nous pr\u00e9f\u00e9rons que les utilisateurs choisissent l'une des options par rapport aux autres, nous devons la mettre en \u00e9vidence avec une taille de police plus grande, une autre couleur d'arri\u00e8re-plan, mettre l'option en premier dans la liste, etc.<\/p>\n

Basecamp.com <\/a> est un tr\u00e8s bon exemple qui est souvent pr\u00e9sent\u00e9 lorsque l'on parle de bonnes pages de destination.<\/p>\n

\"\"<\/a>Ce qui nous am\u00e8ne au point suivant.<\/p>\n

2) Afficher d'abord les articles les plus chers<\/strong><\/p>\n

Le cerveau fonctionne de mani\u00e8re comparative, aucun prix n'est tr\u00e8s cher ou tr\u00e8s bon march\u00e9 sans r\u00e9f\u00e9rence. Dans l'exemple pr\u00e9c\u00e9dent de Basecamp, vous pouvez voir comment ils r\u00e9pertorient d'abord le plan le plus cher, puis les options les moins ch\u00e8res.<\/p>\n

La liste des articles les plus chers les aide d'abord \u00e0 \u00eatre s\u00e9lectionn\u00e9s plus fr\u00e9quemment, id\u00e9alement, les produits doivent \u00eatre r\u00e9pertori\u00e9s par ordre d\u00e9croissant de prix.<\/p>\n

3) Cr\u00e9er un sentiment d'appartenance<\/strong><\/p>\n

Normalement, les gens ach\u00e8tent des produits ou des services pour \u00abappartenir\u00bb \u00e0 un groupe social, ce qui est particuli\u00e8rement pertinent pour les produits de type ambitieux.<\/p>\n

Les gens peuvent s'identifier de plusieurs mani\u00e8res:<\/strong><\/p>\n

1) Le type de voiture qu'ils conduisent.<\/p>\n

2) Le type d'ordinateur, de smartphone ou de syst\u00e8me d'exploitation qu'ils utilisent.<\/p>\n

3) Les activit\u00e9s qu'ils font \u00e0 l'ext\u00e9rieur.<\/p>\n

4) Aspirations artistiques.<\/p>\n

5) Type de corps et conditions physiques ou mentales en g\u00e9n\u00e9ral.<\/p>\n

\n
\n
\"\"<\/a><\/dt>\n<\/dl>\n<\/div>\n

Reconna\u00eetre ce \u00e0 quoi nos utilisateurs peuvent s'identifier ou quelles sont leurs aspirations permet de r\u00e9diger un meilleur contenu pour nos pages de destination et donc d'am\u00e9liorer les conversions et l'interaction des utilisateurs.<\/p>","protected":false},"excerpt":{"rendered":"

Cuando vamos a desarrollar una nueva landing page o deseamos optimizar una existente hay varias consideraciones que deben tenerse en cuenta. La mayor\u00eda de las personas reaccionamos de forma muy similar a est\u00edmulos y mensajes b\u00e1sicos, tenerlos en cuenta nos ayuda a que el mensaje que queremos transmitir a trav\u00e9s de nuestras p\u00e1ginas de destino…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1840","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"\n3 Consejos para Optimizar P\u00e1ginas de Destino - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"3 consejos para optimizar landing pages, p\u00e1ginas de destino.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/marketing-digitale\/3-suggerimenti-per-ottimizzare-le-pagine-di-destinazione\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Consejos para Optimizar P\u00e1ginas de Destino - 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