{"id":1863,"date":"2013-06-25T19:17:34","date_gmt":"2013-06-25T22:17:34","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1863"},"modified":"2013-06-25T19:17:34","modified_gmt":"2013-06-25T22:17:34","slug":"remarketing-para-busqueda","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/remarketing-pour-les-recherches\/","title":{"rendered":"Le remarketing pour la recherche n&#039;est plus en version b\u00eata!"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/06\/google-adwords-search-remarketing.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1864\" title=\"remarketing de recherche google adwords\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/06\/google-adwords-search-remarketing.gif\" alt=\"\" width=\"210\" height=\"126\" \/><\/a>Google vient d&#039;annoncer aujourd&#039;hui via le <a href=\"http:\/\/adwords.blogspot.com.ar\/2013\/06\/bringing-intent-context-and-audience.html\">Blog officiel AdWords<\/a> Les listes de remarketing pour les annonces du R\u00e9seau de Recherche seront disponibles dans les prochains jours pour tous les annonceurs utilisant des campagnes avanc\u00e9es.<\/p>\n<p>Personnellement, j&#039;ai des sentiments mitig\u00e9s avec les campagnes &quot;Avanc\u00e9es&quot;, d&#039;une part les annonceurs perdent beaucoup de libert\u00e9 et de flexibilit\u00e9 dans la mani\u00e8re de g\u00e9rer nos campagnes, notamment dans le domaine du ciblage par appareils, mais d&#039;autre part de nombreux outils formidables vont \u00e9merger au fil du temps \u00e0 ce nouveau type de campagne.<\/p>\n<p>Dans le cas du remarketing pour la recherche, nous aurons essentiellement la possibilit\u00e9 de proposer des ench\u00e8res personnalis\u00e9es sur le r\u00e9seau de recherche pour les utilisateurs qui ont d\u00e9j\u00e0 visit\u00e9 notre site Web.<\/p>\n<p><strong>Cela offre deux avantages principaux:<\/strong><\/p>\n<p><strong>1)<\/strong> Nous pouvons augmenter la visibilit\u00e9 de nos publicit\u00e9s pour les utilisateurs de grande valeur, dans le cas o\u00f9 nous proposons des produits \/ services de valeur diff\u00e9rente, nous pouvons offrir des CPC plus \u00e9lev\u00e9s pour les utilisateurs qui ont visit\u00e9 les pages de notre site Web correspondant aux produits \/ services de niveau sup\u00e9rieur ou Co\u00fbt.<\/p>\n<p><strong>2) <\/strong>La possibilit\u00e9 d&#039;obtenir de meilleurs rendements sur les mots-cl\u00e9s g\u00e9n\u00e9riques est \u00e9galement int\u00e9ressante.<\/p>\n<p>Normalement, il est difficile d&#039;obtenir de bons r\u00e9sultats avec des mots cl\u00e9s tr\u00e8s g\u00e9n\u00e9riques car l&#039;intention de recherche est tr\u00e8s large, mais si nous utilisons le remarketing pour diffuser des annonces uniquement aupr\u00e8s des utilisateurs qui \u00e9taient auparavant int\u00e9ress\u00e9s par nos produits et services, nous pouvons mieux utiliser ces mots. cl\u00e9 puisque nous filtrerons toutes les recherches avec une intention peu pertinente pour notre activit\u00e9.<\/p>\n<p><strong>Mais \u00e7a marche vraiment?<\/strong><\/p>\n<p>Le remarketing pour la recherche \u00e9tait en version b\u00eata pour diverses annonces en Europe pendant plusieurs mois, selon les \u00e9tudes de Google, les r\u00e9sultats \u00e9taient plut\u00f4t positifs.<\/p>\n<p>Par exemple, Tirendo (un d\u00e9taillant europ\u00e9en de pneus de voiture) a vu une augmentation de 161% du taux de conversion de ses annonces Search Remarketing avec un CPA 43% inf\u00e9rieur.<\/p>\n<p><strong>BRILLANT! Mais comment le mettre en \u0153uvre?<\/strong><\/p>\n<p>Selon l&#039;annonce de Google, le remarketing pour la recherche partage le m\u00eame outil de gestion de balises et de listes que le remarketing pour le R\u00e9seau Display. Cette option peut donc \u00eatre utilis\u00e9e imm\u00e9diatement si vous avez d\u00e9j\u00e0 des listes de remarketing dans votre compte.<\/p>\n<p>Personnellement, d\u00e8s que le Search Remarketing sera disponible pour tous les annonceurs, je le testerai avec mes clients, car je suis s\u00fbr que ce sera un outil tr\u00e8s utile pour am\u00e9liorer le retour sur investissement!<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Google acaba de anunciar hoy a trav\u00e9s del blog oficial de Adwords que las listas de Remarketing para anuncios de b\u00fasqueda estar\u00e1n disponibles en los pr\u00f3ximos d\u00edas para todos los anunciantes que utilicen campa\u00f1as avanzadas. Personalmente tengo sentimientos encontrados con las campa\u00f1as \u00abAvanzadas\u00bb, por un lado los anunciantes perdemos mucha libertad y flexibilidad en la&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1863","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Remarketing para B\u00fasqueda sale del beta! - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Remarketing para B\u00fasqueda sale de su versi\u00f3n beta y estar\u00e1 disponible para todos los usuarios de Google Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/remarketing-pour-les-recherches\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remarketing para B\u00fasqueda sale del beta! 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