{"id":1869,"date":"2013-07-02T15:05:59","date_gmt":"2013-07-02T18:05:59","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1869"},"modified":"2013-07-02T15:05:59","modified_gmt":"2013-07-02T18:05:59","slug":"extensiones-de-review-nueva-extension-para-anuncios-de-busqueda","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/review-extensions-new-extension-for-search-ads\/","title":{"rendered":"Extensions d&#039;avis: nouvelle extension pour les annonces du R\u00e9seau de Recherche"},"content":{"rendered":"<p>Les avis dans des m\u00e9dias reconnus, les scores ou les r\u00e9compenses obtenus sont un diff\u00e9rentiel tr\u00e8s important lorsqu&#039;il s&#039;agit de d\u00e9montrer \u00e0 un client potentiel pourquoi notre entreprise est la meilleure option pour le besoin sp\u00e9cifique que nous pouvons satisfaire avec nos produits \/ services.<\/p>\n<p>Les h\u00f4tels et les restaurants le savent mieux que quiconque, car de bons commentaires peuvent contribuer \u00e0 la croissance de l&#039;entreprise et de mauvais commentaires peuvent y mettre fin.<\/p>\n<p>AdWords vient de lancer une nouvelle extension d&#039;annonce pour les annonces anglophones appel\u00e9e &quot;Extensions d&#039;avis&quot;, dans laquelle vous pouvez extraire un r\u00e9sum\u00e9 ou une phrase directe d&#039;une mention qui a \u00e9t\u00e9 faite de notre entreprise sur un autre site Web.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/07\/extensiones-de-review.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1870\" title=\"extensions d&#039;avis\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/07\/extensiones-de-review.png\" alt=\"\" width=\"531\" height=\"221\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/07\/extensiones-de-review.png 531w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/07\/extensiones-de-review-300x124.png 300w\" sizes=\"(max-width: 531px) 100vw, 531px\" \/><\/a><\/p>\n<p>Il est important d&#039;utiliser des mentions de haute qualit\u00e9 pour ces types d&#039;extensions, comme les m\u00e9dias reconnus de notre niche.<\/p>\n<p>Ce nouveau type d&#039;extension semble tr\u00e8s int\u00e9ressant, principalement comme outil de branding et peut-\u00eatre comme compl\u00e9ment aux actions de relations publiques.<\/p>\n<p>Je le vois particuli\u00e8rement utile pour les produits \/ services avec de longues p\u00e9riodes de d\u00e9cision d&#039;achat o\u00f9 une grande confiance dans l&#039;entreprise est requise avant de les acqu\u00e9rir.<\/p>\n<p>Pour le moment, cette extension n&#039;est disponible que pour les annonceurs de langue anglaise, mais sa port\u00e9e devrait \u00eatre \u00e9tendue aux autres annonceurs.<\/p>\n<p>Dans l&#039;article officiel d&#039;Adwords, ils encouragent que si vous souhaitez participer \u00e0 la version b\u00eata, contactez votre responsable de compte Google.<\/p>\n<p><strong>Fontaine: <\/strong><a href=\"http:\/\/adwords.blogspot.com.ar\/2013\/06\/review-extensions-new-dont-take-our.html\">Extensions d&#039;avis: le nouvel outil &quot;Ne nous croyez pas sur parole&quot; pour vos annonces du R\u00e9seau de Recherche<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Los reviews en medios reconocidos, puntuaciones o premios obtenidos son un diferencial muy importante a la hora de demostrar a un cliente potencial por que nuestra empresa es la mejor opci\u00f3n para la necesidad puntual que podemos satisfacer con nuestros productos\/servicios. Esto lo saben mejor que nadie los hoteles y restaurantes, donde los buenos comentarios&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1869","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Extensiones de Review: Nueva extensi\u00f3n para anuncios de B\u00fasqueda - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Extensiones de Review: Nuevo tipo de extensiones de anuncios de b\u00fasqueda en Google Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/review-extensions-new-extension-for-search-ads\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Extensiones de Review: Nueva extensi\u00f3n para anuncios de B\u00fasqueda - 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